SAUZ

Thank you John Lane/ Keenan Smith for getting this done! We ?? Raley's !

Saw this one while out in stores today. What a great build Susan and team! ?? Thanks for the ongoing support and partnership! SAUZ / De Cecco USA / Graza

120 days in at SAUZ and time is flying. It’s been amazing to witness this brand’s growth firsthand. Two friends—more like brothers—growing up together from preschool through college, then launching a hand sanitizer business, and now building SAUZ. Who wouldn’t love a story like this? Troy Bonde and Winston Alfieri have been incredible founders and CEO/CMO. What I appreciate most about them is their willingness to learn and grow alongside the team. Being around marketing with Camryn Frederickson and Emily Pakula has also been inspiring. Every time I get off a call with marketing, I walk away having learned something new. The vision for this brand is clear. We’re aligned, we communicate openly, and we’re always learning from one another. Here’s to the rest of a strong 2025!

120 days in at SAUZ and time is flying. It’s been amazing to witness this brand’s growth firsthand. Two friends—more like brothers—growing up together from preschool through college, then launching a hand sanitizer business, and now building SAUZ. Who wouldn’t love a story like this? Troy Bonde and Winston Alfieri have been incredible founders and CEO/CMO. What I appreciate most about them is their willingness to learn and grow alongside the team. Being around marketing with Camryn Frederickson and Emily Pakula has also been inspiring. Every time I get off a call with marketing, I walk away having learned something new. The vision for this brand is clear. We’re aligned, we communicate openly, and we’re always learning from one another. Here’s to the rest of a strong 2025!

I had the best time at my first Natural Products Expo West! Got to discover the coolest brands and meet new people in the industry. Can’t wait for next year! SAUZ Camryn Frederickson Troy Bonde Winston Alfieri

The photo might look like it was taken with a toaster, but one highlight from Expo West was catching up with Madison Robertson - Madison & her team at Sprouts Farmers Market have been so supportive of SAUZ & we’re truly grateful to continue bringing experiential innovation to Sprouts stores. Counting the days till SproutsCon 2025 in Nashville and tirelessly working on my karaoke skills to earn more facings and secondary placement. We can’t thank you enough, Madison! ??

if you really want to stop feeding these big corporations money, who don't really give a crap about you, here's a list of small cpg brands that i adore ?? ??? hot sauce: WAWM? SAUCE ?? pasta sauce: SAUZ ?? matcha: Feelsips ?? pickles: good girl snacks ?? pistachio spreads: Pistakio it’s time to let brands who ?actually care? about people shine ??

Came home to this wonderful SAUZ delivery from Benjamin Noorani. Benjamin is the perfect example of how to exit a company. He left as a Territory Sales Rep to take on a larger Sales Director role at Sauz, a position we didn't have available at MALK. I couldn't be happier for him. Connections are everything in this business. Never burn a bridge. #sales #relationships #networking #leadership

Excited to share this amazing end cap with Artisan Tropic & Loisa - Huge thanks to the teams in stores who made this happen—your hard work is what brings this business to life, and we appreciate you!

Hello, world. Have you heard the good news? There’s a new tomato in town. If you don't think pasta sauce can change your life, it is clear you just haven't tried SAUZ yet. Born out of a "day-one" friendship (actually day one though, will share the baby pics in the comments) & a desire to shake up a pretty bland pasta sauce aisle, Winston Alfieri and Troy Bonde brought SAUZ to market to revolutionize the category. In less than two years of operation, SAUZ has become a dominant force -- expanding into roughly 5,000 stores with breakneck speed and velocity. So, what’s their "secret sauce?" Authenticity. According to Camryn Frederickson in a Q&A with Andrea Popova at CPGD (link in comments) Sauz is driven by its people-first ethos. As a young, lean team, they’ve made a point to put real faces behind the brand. And if you've met the team, you'd know it is an easy one to root for. The Adgile Media Group team has loved partnering with Winston Alfieri, Troy Bonde, Camryn Frederickson, Emily Pakula & the entire SAUZ to support their launch into Whole Foods Market and Target. The game has changed. The team has been sharpening its edge, crafting a roster built for dominant run this season. So -- without further ado -- the lineup that has been assembled to take down Big Tomato: ???? Summer Lemon Marinara – Center Fielder (CF) The speedster of the team, zipping around the outfield with zesty agility. Always delivers a refreshing splash of energy. ???? Hot Honey Marinara – Right Fielder (RF) Sweet on the surface, but don’t underestimate the heat! A fan-favorite who makes spicy diving catches and clutch plays. ???? Wild Rosemary Marinara – Left Fielder (LF) Plays with unpredictable, herby finesse. Covers insane ground, making diving catches like a foraging woodland creature. ?????? Creamy Calabrian Vodka Sauce – First Baseman (1B) A bold, fiery power hitter who knocks it out of the park. Smooth, spicy, and impossible to ignore. ???? Brown Butter Alfredo – Second Baseman (2B) Reliable, rich, and steady. This sauce doesn’t just make plays—it melts into the game effortlessly. ????? Cracked Pepper & Parmesan Cream Sauce – Third Baseman (3B) Sharp, aged to perfection, and full of grit. The veteran with the quick reflexes and rock-solid defense. ???? Miso Garlic Marinara – Pitcher (P) A wicked curveball and a fastball that sneaks up on you like a slow-brewing umami bomb. Batters don’t stand a chance. "But Tom, that's not a full roster!" Well, I can't divulge more than I already have -- you'll just have to follow SAUZ on socials to see who they're drafting next.