Repeat

If you aren’t subscribed to our Repeat Saturday Email, you’ve been missing out on some good stuff ?? The last few weeks, we've had Stamped CEO Mike Berardo serving up expert analysis on topics like BFCM, discount types, merchandising loyalty programs, and more. If you're seeking raw, unbiased insights in an industry filled with selection bias, this is the place to get it. Subscribe here to revisit recent posts and make sure that you never miss another one: https://lnkd.in/gqrwqhKy

Customers acquired during BFCM are the least valuable customers you'll acquire all year. We think it’s about time we change that ?? Download our guide on strategies for reconverting BFCM buyers and discover how to: ? Build and optimize your post-BFCM workflows and ad strategies ? Drive repeat purchases with personalized content and experiences ? Nurture customer relationships to retain revenue, LTV, and loyalty Don't let first-time buyers become one-time customers. Get your copy here: https://lnkd.in/gC7aHH8N

Many brands don't pay enough attention to retention. Through the lens of revenue, retention falls prey to the law of depreciating returns much faster than acquisition. Because the top-of-funnel is so much smaller for retention, a 4% improvement on a retention effort has far less of a revenue impact than a 4% improvement on an acquisition effort. Since most brands still score themselves off top-line revenue, they often stop at improving retention for the easiest-to-influence group, and quickly move on. That wasn't good enough for Fresh Clean Threads. They decided to try Repeat because we automate the most difficult and time-consuming workaround for returning customer personalization. The results? Well, we'll let them speak for themselves: https://lnkd.in/gqj3BTMc

Loyalty is most effective when it's used as a merchandising lever, and that means it should be measured in the same way as other merchandising levers: it is successful when it impacts a customer's buying decision. Still, while the concept of merchandising loyalty is straightforward, the execution of it isn't always that easy. That's why our merger with Stamped is so perfect ?? Repeat allows brands to better personalize communications with customers so the merchandising that can have an impact stands a better chance of doing so. The product cuts through the messiness of personalization to surface the right products at the right time, completely automated across email, SMS, and cart. You can learn more about our powerful partnership in the Repeat Saturday Email newsletter: https://lnkd.in/gzpu6Bhm

Retaining customers is as much about what you do to acquire them as it is about what you do to retain them, which can make the holidays feel like a nightmare ?? Everyone knows that customers acquired during the holiday season don't return at the same rate as customers acquired during other points of the year. How, then, does the retention team set itself up for success? By cheating, of course. Here's the cheat: Repeat analyzed past holiday shopping periods and found that while repurchase rates suffer, they mostly suffer after the 30-day mark. The goal, then, shouldn’t be to match the rest of the year’s repurchase rates. That’s too tall a task. Instead, win during the first 15-30 days after the purchase. Ready to learn more about potential solutions? Check out Stamped's Retention Revival: Strategies for Reconverting BFCM Buyers ebook. Discover tactics from ecommerce experts on how to re-engage shoppers and turn one-time buyers into repeat customers after the holiday buzz is over: https://lnkd.in/gC7aHH8N

Live footage of me counting up all the money I've made using Moments with Repeat ??

Goal of the week: get more 2nd time customers ?? With the holiday season quickly approaching, you are about to acquire a lot of new customers. But how can you keep them coming back for more once the holidays are over? Repeat has a set of Plays designed to nudge customers into making their next purchase, including: ? Cross-sell Predicted Products ? Cross-sell Your Best Sellers ? Send Replenishment Reminder Postcards Read more about them here: https://lnkd.in/gdxhSSKK

Fresh Clean Threads had a problem. A great acquisition outcome led to increased complexity in retention. They wanted to test potential solutions, but knew it would require extensive data analysis and complicated Klaviyo flow logic ???? That's where Repeat came in. Utilizing every aspect of Repeat, Fresh Cleans Thread scheduled a 90-day holdout test to measure the performance. Repeat's impact was so significant that they decided to call the test and roll out Repeat to the entire customer base after just 30 days. Fresh Clean Threads customers who saw Repeat experiences had a 5.6% higher AOV and a 2% higher order frequency. Combined, the two metrics drove a 7.7% lift in 30-Day LTV. Read the full case study here: https://lnkd.in/gqj3BTMc

While you’re ramping up for BFCM, don’t forget to take a break to think about your Halloween costume. What do you think about ours? ??♀?

Your customers deserve the best. That's why you should use Repeat's Product Predictions to give them personalized, dynamic product suggestions based on the products they bought previously. Elevate your email flows by creating a curated shopping experience ?? https://lnkd.in/gAhZRkaZ