Repeat

Not to stress you out, but... BFCM is right around the corner ?? And while you might be in a rush to finalize your plans, we've got more advice to help you out. One thing you should consider: Every store has a segment of customers who are about to lapse, and you’re probably not getting them back once they do. This segment is often overlooked amid BFCM hype, but there’s an opportunity hiding here. Here’s the strategy: ? Identify your at-risk customers. Repeat can help here: you might want to build a segment of customers who received our “About To Lapse” trigger in the last 30 days. ? Make sure they get messaging about your biggest BFCM discounts. Or, better yet, create a discount just for them that’s bigger than your other offers—it’s your last chance to get them to buy again. ? Wait until the sales peak has passed, then hit them with a campaign. If they didn’t bite when they got the rest of your BFCM messaging, it’s time to make them an offer they can’t refuse. Many customers are just waiting for a compelling reason to return. Take advantage of BFCM to make this win-back effort.

Event-based discounts might be easy to market, but they're eating away at your margins ?? A shift toward earning-based discounts—aka "programmatic discounting"—is a promising solution, but how are you supposed to market without a holiday tie-in? Enter Stamped and Repeat. When you add Repeat to your Stamped portfolio, you can integrate UGC and Loyalty with retention channels like SMS and email, making personalization scalable and impactful. This allows brands to build personalized offers and market them with as much strength as the holidays. Want to learn more about how programmatic discounting can protect margins and drive profits? Click here: https://lnkd.in/gjFnM_B4

This Play of the Week is a surefire way to gain new subscribers and increase your recurring revenue ?? It's Grow Subscribers With Simple Content Blocks! By using the Personalized Cart links with the CTA’s in your existing messaging—even those triggered by events from other apps—you can get an offer in front of your best customers and point them towards a high-converting subscription checkout experience. It's perfect for multiple points throughout a customer's journey, like: ? When someone abandons their cart ? After a customer leaves a 5-star review ? Throughout your post-purchase flows ? Before a customer’s next subscription order is shipped Click here to learn more about how you can use this Play to turn one-time customers into loyal subscribers: https://lnkd.in/gZBquHzD

Ugh, how did this leak a month in advance? ?? Since it's out there already, we might as well post it.

During #BFCM, you're going to acquire new customers whose purchases were for someone other than themselves. Bringing them back after the holidays might require a different approach than you usually take. How do you know who is gifting? Ask them! ??? With an app like Fairing or KnoCommerce, you can set up a post-purchase survey that asks, “Who was this order for?” Save the response on their Klaviyo customer profile so you can: ? Vary your post-purchase messaging to sway gift-givers to make a purchase for themselves. ? Customize replenishment flows and ask gifters to forward a discount to the recipient when they’re likely to be running low. ? Create campaigns after BFCM that target this segment. With a bit of forethought now, you can ensure your future messaging has the best shot at re-converting the most generous of your newly acquired customers. Learn more about how you can prepare your post-BFCM strategy with our Ultimate Guide: https://lnkd.in/gHNCvFkW

This Play of the Week is a certified Repeat classic... It's the Replenishment Reminder! ?? If you're looking for a way to ensure that your customers never run out of your product, the Replenishment Reminder play is the perfect solution. By using your email and SMS channels, this play effectively communicates with customers and encourages them to restock when their supplies are running low. The trigger’s timing is unique for each customer, based on: ? The products a customer purchased previously ? Historical reorder timing data from other customers who bought the same products This Play is easy to launch with Klaviyo, Postscript, and Attentive. Learn how to set it up and check out some best-in-class examples here: https://lnkd.in/g2FzxgVn

For your customers, BFCM is peak inbox mayhem ?? They’re getting hit with email after email for weeks on end, so this is the time to pull out all the stops on personalization and segmentation. That's why you should consider targeting replenishment-ready customers Customers who are running low on a product they bought before are primed to buy again, so don’t miss the chance to hit them with an offer to do just that. Here’s how we’d approach it: ? Pick out your top products. For most brands, the Pareto principle holds true: 80% of revenue comes from the top 20% of your product catalog. ? Craft email and SMS campaigns for each of them. Highlight the product, remind customers it’s time to replenish, and put the most relevant BFCM offer for that product above the fold. ? Find the customers who are due to replenish. Repeat’s Klaviyo integration makes this part simple: each customer has a custom profile property that tells you exactly which products they’re running low on. Once you’ve created the segments for your target products, tee it up and get ready for the replenishment orders to roll in!

The most terrifying thing you’ll see on Halloween this year ??

Who's ready for the Play of the Week? ?? This week, it's a Play that can transform your email marketing into a powerhouse of personalization: Suggest Predicted Products Anywhere! When customers open your emails, they are greeted with more than just promotions—they discover a curated selection of products uniquely tailored to their tastes. These aren't random suggestions; they're insightful predictions of products they haven't tried but are likely to purchase next. This level of personalization transforms your emails from mere communication to a compelling shopping experience. Here's a taste of what customers experience: ? Personalized, dynamic product suggestions based on the products they bought previously ? Images, titles, and descriptions from your Shopify store ? Direct links to the PDP when a product catches their eye It’s a breeze to set up this component, and even easier to integrate into the emails you’re already sending. Set this play up today if you want to encourage product discovery and drive more cross-sells! https://lnkd.in/gAhZRkaZ

Everybody loves "BOGO" and "50% off" deals, but how can we make these even more profitable over the long term? ?? Get creative with a double-discount offer: offer an initial discount during BFCM, plus the promise of an even bigger discount on their next purchase. When you’re implementing this strategy, update your post-purchase email & SMS messages to remind customers that they can take advantage of the second half of the offer. You might want to: ? Create a segment of the customers who took advantage of the initial discount so you can follow up with them ? Add a conditional block to your email flows and campaigns to remind this segment that they have another discount waiting ? Add a branch to your post-purchase SMS flows with messaging made for this segment Learn more about how to master your BFCM strategy here: https://lnkd.in/gHNCvFkW