Pinkfish

Arun at Storm Ventures is right: Traditional automation has always hit a wall when facing unstructured, non-deterministic workflows. The kind that involve multiple systems, paper, phone calls, and interactions. But that wall is coming down. As Arun points out in his write-up, Pinkfish is delivering what customers have been asking for: automation that's "simple, comprehensive, and widely accessible." Pinkfish is "like combining iPaaS and RPA, but reimagined from the ground up for the AI generation.” We're creating an entirely new category that’s all about: → Simplifying workflows across functions → Consolidating automation platforms into one → Significantly reducing costs for enterprises → Handling both structured AND unstructured queries ?? And creating automations far beyond RPA's capabilities. Thanks Arun for the breakdown! Read the full write-up below, linked in the comments ??

What’s it like automating enterprise workflows in one consolidated platform? Watch how Pinkfish turns simple prompts into working automations with AI. In just a few clicks, you can pull data from Salesforce, generate reports, create tickets in Jira, perform browser automation, and build intelligent AI agents. Combine the power of RPA, iPaaS, and document processing all in one—without another engineer or developer involved. The magic of Generative Automation happens when you write your prompt: ?? “From Salesforce, get accounts with revenue over $500,000.” Pinkfish immediately generates the desired outcome and the code behind it. Enterprise teams don’t need to wait months for IT resources or to learn complex low-code interfaces. With Pinkfish, anyone who understands their workflow can automate it 10x faster than traditional tools. See how much faster your team can move with Pinkfish. ?? #GenerativeAI #GenerativeAutomation

Generative AI will automate work that takes up as much as 70% of employees’ time by 2030. McKinsey & Company's latest report confirms what many of us already knew. What does this mean for enterprise teams? ?? First, it demands consolidation. → Fragmented tools like RPA and iPaaS require specialized skills and drag your development down exactly when speed matters most. When knowledge workers can themselves become automation builders, evolution happens at the speed of conversation. Second, it requires rethinking governance. → When automation expands beyond IT teams, organizations need platforms that provide both democratized access and deterministic, enterprise-grade reliability. The winners in this transition won’t be those with the most advanced AI (though that may help). They’ll be organizations that put automation in the hands of people who know which 70% should be automated—and which 30% deserves their full attention. Learn more about the potential of Generative Automation, linked in the comments ?? #GenerativeAI #GenerativeAutomation

Agentic digital ops: To stay competitive, IPSY needs the ability to pivot at the drop of a hat—or headband. Head of Digital Operations Diomyre Aquino recalls her team being available 24/7, including nights and weekends, to make real-time process changes. Now Dio’s team automates complex workflows in minutes, not hours—and without sacrificing a team member’s Saturdays and Sundays. Pinkfish does it for them. "Pinkfish was a game changer for us—it's allowed us to save up to 10 hours a month. We're constantly exploring other avenues and tasks that we can automate. I always tell my team: Make a wish with Pinkfish." ? Catch Dio’s full story about transforming IPSY’s digital ops below ?? #GenerativeAutomation #GenerativeAI

BPO meets AI: For Humach, outsourcing customer service for Fortune 1000 companies means constantly finding ways to do more with less. Chief Product Officer Bruce Sharpe faced an important decision. “We were evaluating different RPA-type solutions, but the problem is that they’re old school. We wanted something that leveraged AI using large language models." Then Humach discovered Pinkfish. Now, Bruce’s team uses Pinkfish to: → Create digital workers in 1/10th the time → Deploy automation on demand without additional hiring or training → Scale production, financial, legal, and promotional workflows → Build solutions using natural language instead of code or visual flows “At the end of the day, whatever we do, we're going to be doing with Pinkfish.” See how Humach scales services across their business using Generative Automation ?? #GenerativeAutomation #GenerativeAI

When?Charanya “CK” Kannan?and?Ben Rigby?left their roles at Talkdesk, they saw something that needed to change. Brilliant people at every company trapped in an old cycle. They see broken processes and workflows to automate, but they’re stuck. Not because they lack ideas, but because traditional automation platforms—RPA, iPaaS—don’t enable them to build what they want. Or when they want it. They require specialized skills, coding expertise, and months of development time. So CK and Ben asked themselves: What if we could give these people their power back? That question became Pinkfish, where anyone can build enterprise automations 10x faster just by describing their ideas. To everyone who’s ever noticed something’s broken and thought “there has to be a better way” — there is. We built it for you. Read our founders’ story by CK, linked in the comments ?? #GenerativeAutomation #GenerativeAI

“Hey ChatGPT, write a blog post. Rephrase an email. Analyze a CSV.” We all know the magic of generative AI. You imagine an outcome and it’s delivered in seconds. We imagined the same future for automation. Pinkfish—and our Generative Automation platform—was inspired by generative AI. But there’s one major difference: Pinkfish is deterministic. ChatGPT may give you a different answer every time, but enterprises need reliability. That’s how Pinkfish works. It generates immutable underlying code, meaning it’ll run the same way the first time as the millionth. Co-founder Ben Rigby shares how Pinkfish redefines how enterprises automate at scale with generative AI that’s deterministic, self-healing, and completely predictable. "Software created over the past ten years can’t match Generative Automation in terms of instant gratification and maximal flexibility. It is, in fact, the low-code movement that hampered the previous generation of software." Full story linked in the comments ?? #GenerativeAutomation #generativeAI

Beauty at scale: At IPSY, delivering for 3.5M+ subscribers means orchestrating hundreds of processes across multiple systems daily—flawlessly. "A lot of our operations were manual, which took time from our resources and a lot of human errors," says Nicole Clendeninn, VP of Program Management. Since choosing Pinkfish, IPSY's team fully automated their manual workflows: → Employee on/offboarding that runs reliably across their tech stack → Digital ops automation that validates and executes automatically → Self-healing workflows that maintain accuracy at enterprise scale "The cool part about their platform is it allows for non-technical people to leverage it. The feasibility of using the platform and how flexible it is makes AI automation limitless for us." ? This is why we created Pinkfish. Want to see how Nicole's team at IPSY automated their digital operations? Watch below ??

What if anyone could build enterprise automations just by describing them in plain English — 10x faster and at a fraction of the cost? That question became Pinkfish. Watch our founders’ story here: #GenerativeAutomation

In every company, brilliant people know exactly what needs to change. They see the wasted hours, broken processes, and tasks that should be automated. But without the resources to act, their best ideas stay trapped in IT backlogs. Today, we're changing that with the launch of Pinkfish, the first Generative Automation platform. We’re excited to announce our $7.6M pre-seed round led by Norwest Venture Partners, with participation from Storm Ventures and awesome angel investor Lidiane Jones to bring this vision to life. What if anyone—technical or not—could build enterprise automations just by describing them in plain English? No coding. No complex interfaces. Just the knowledge you already have about your workflows. That’s Pinkfish. You describe it, Pinkfish builds it. Our Generative Automation platform brings together document processing, hundreds of API integrations, browser automation, and AI agents—all in one system. Unlike some AI, Pinkfish truly understands what you ask for and generates code behind the scenes, making it deterministic, reliable, and scalable—whether it runs once or a million times. Already, customers and partners are doing incredible things with Pinkfish: IPSY automated real-time pricing workflows and employee offboarding in hours instead of weeks. Humach built digital workers to handle customer service at scale. Elevate is transforming legal services with agentic workflows. Sage is building AI agents for ad sales forecasting. To everyone who's ever noticed something's broken and thought "there has to be a better way" — there is. We built it for you. Welcome to Generative Automation. Visit pinkfish.ai and read the full press release here: https://lnkd.in/gi8U7E-V #GenerativeAutomation