Passionfruit

?? Excited to announce the launch of Passionfruit's CMO Community! ?? The goal is simple - bring together CMOs from around the world to share opportunities, resources, and exciting new AI tools! Why? ? We work closely with 200+ CMOs and constantly hear about the need for resource & insight sharing ? Adopting AI is on top of mind across, but finding signal amongst the noise is hard ? Success benchmarks have changed and with drastic changes like a potential TikTok ban, knowing how marketers are adapting is critical now more than ever What the community offers: ? Connect with fellow vetted Marketing Leaders ? Curated job boards and posting channel ? Local meetups (virtual & in-person) ? Exclusive group requested software discounts ? Market research reports ? Exclusive events and networking opportunities ? NO SOLICITATION. NO ADVERTISING. If you are interested in joining, DM me or Kushagra Gupta, and we will get back to you! #CMO #DigitalMarketing #CommunityLaunch

?? Passionfruit 2024 Wrapped Rishabh Chatterjee and I started the year with one goal in mind: do whatever it takes to deliver an ROI in 1 month for anyone we serve. Initially, the struggle was finding someone willing to give us a shot. Huge thanks to Kairavi Bharat Ram, Riddhi Jain, & Sudiksha Jain for believing in us and taking that chance. After just one month working together, we knew there was no looking back. This year, we’ve had the incredible opportunity to collaborate with some of the top teams and companies across the US, Europe, and India. A special shoutout to Stephen Dilk, Tarun Sharma, Tom O'Brien, Kevin Moody, Jordan Woods, and so many others: thank you for trusting us to deliver. 2024 by the Numbers: ?? 133M+ Organic Impressions delivered ? 96% CSAT Score ?? Ranked among the Top 10 SEO Services in New York & New Delhi ?? Welcomed 30+ incredible new team members ?? Achieved 47x revenue growth ?? Tracked 145K+ keywords to fuel strategies ?? Published 1,500+ articles ? Pushed out 1,600+ product updates And now, here’s a sneak peek at what’s coming in 2025: ?? A brand-new office space ?? Launching a completely new vertical ?? Introducing a self-serve tool for all marketers ?? Building a CMO community ...and so much more! 2024 was incredible, but 2025 will be defining. Arjun Chopra Mike Maples, Jr #Passionfruit #SEO #2024Wrapped

?? How To Crack Google Shop For Insights? ?? Picture this: You’re about to release a cinnamon makeup line. Common Questions: ? What products should you have in this line? ? Who are my competitors? ? What should the pricing strategy look like? ? What content is needed around the launch? ? What will be my differentiator? One-click and through Google Shop you can find initial data to answer these questions: ? Trending products in your niche ? Optimal price points ? Commonly related product lines and customer needs ? Benchmarks for reviews from top performers ? Content strategy that is currently working ? Common deals offered by competitors Platforms like Google aggregate consumer needs. Extracting data from these tools can better inform strategy. It's just about how you use and access the data. We at Passionfruit help you do just that through our SERP tool. ?? Drop “Google Shop” in the comments for a free trial. ?? #EcommerceEvolution #GoogleShopStrategy #DataDrivenGrowth rhode skin Lauren Ratner

Excited to be a part of this consortium of leading technical solution providers to accelerate AI adoption! ?? Starting from peripheral tasks and proving ROI, companies can make their way to investing in AI products for their core offerings. ??

?? New Launch: Track Revenue From Each Google Query Ever wondered which keywords drive your revenue? Announcing Passionfruit's groundbreaking AI-powered Revenue Attribution Tool! ?? First of its kind in the market: ? Track every keyword’s direct impact on your bottom line ? See exactly which words convert visitors into customers ? Real-time revenue mapping at a granular level No more guessing games. No more scattered analytics. Just pure, data-driven insights linking content to organic revenue. ?? What makes it revolutionary: ? Proprietary AI algorithm ? Direct revenue-to-keyword mapping ? Real-time tracking capabilities ? Actionable insights dashboard ?? The data speaks for itself: ? Our clients saw a 40% increase in content ROI ? They eliminated 60% of non-performing keywords from their prioritization ? Revenue attribution accuracy improved by 85% Want to see your content’s true value? Drop “INSIGHTS” in the comments to get early access ?? #AITechnology #RevenueGrowth #MarTech

Bringing to you our Fruity Series where we uncover SEO trends and AI impact therein! ?? Dive into the evolving world of online shopping with our Take #1: Google vs. Perplexity Shop - what do buyers really want? Discover key differences in: ? Marketplace Type: Aggregator vs. AI-driven assistant ? User Experience: Traditional search vs. Conversational interface ? Product Catalog: Established variety vs. Growing partnerships ? Target Audience: General shoppers vs. Focused buyers Whether you're a curious consumer or an e-commerce professional, this Passionfruit guide, authored by our Co-founder and CTO Rishabh Chatterjee, offers valuable insights into the future of online shopping. Download our PDF to unpack the strengths and potential of these platforms - in this juicy comparison! ???? Which platform do you prefer to shop from? Leave your answers in the comment section below! ?? Aravind Srinivas Raman Malik Chrissy Seib Mike Camacho #OnlineShopping #AIinRetail #DigitalMarketplace

?? How Passionfruit tripled organic revenue for a $40M E-commerce brand through Topical SEO in just 1 month? ?? Analysis: ? Evaluated Existing GSC Data: Leveraged Google Search Console (GSC) insights as the strongest indicator of current performance, revealing critical trends and opportunities ? Analyzed 7 Competitors: Uncovered lucrative market gaps and opportunities by examining competitors' strategies, content, and keyword rankings ? Created Topic Clusters of 2K+ New Keywords: Shifted from keyword 'stuffing' to a topic-centric approach, focusing on the brand's core solutions and customer pain points ?? Key Actions: ? Meta?Tag Optimization: Enhanced Meta and Title tags with intent-based queries to improve visibility and CTR of product and collection pages ? Old Blogs Revamp: Before producing new content, optimized the structure of old well-performing blogs leading to higher engagement ? Improve Site Health: Delivered smooth customer experience by resolving technical issues across 400+ pages - with North star metrics like site speed, pages indexed, and average position ? Content Architecture: Created a comprehensive interlinking structure between existing and new pages, boosting topical authority and engagement. Looking to scale your e-commerce brand? Let’s talk. #EcommerceSEO #DigitalGrowth #SEOStrategy #PassionfruitResults

? "Isn't SEO dying?" "Can SEO actually drive revenue?" These are some of the questions I got asked frequently at a conference last week. In short, the answers are: NO and YES. ?? Key Insights and Trends: - Google processes 8.5 billion searches PER DAY. - Users exhibit very high intent from search, resulting in significantly higher revenue per user compared to disruptive ads (as shown in a client’s example below). - SEO results no longer need six months to materialize. With the increasing specificity of searches, impactful results can be achieved quickly within a month (achieved for 92% of clients). - Organic search drives 53% of all website traffic, yet SEO remains one of the most underinvested channels. - The average ROI on SEO is 12.2x compared to paid ads, yet many companies hesitate due to previous poor experiences, lack of buy-in, and impatience. ?? Real-World Impact: - SEO efforts led to a 4x increase in organic search revenue for a client, making it their second-highest revenue generator, surpassing paid traffic. - Another client saw a 10x increase in Clicks and a 5x increase in Impressions within just three months, with projections to double these numbers this month. ?? Takeaway: SEO = Highest ROI, Yet Underinvested Despite being a high ROI channel, SEO remains underinvested in. Effective SEO attracts high-quality, converting traffic, making it a revenue-generating powerhouse. ? Additional Note: User journeys are not linear. Do not underestimate the impact of organic impressions. #SEO #DigitalMarketing #GrowthHacking #SearchEngineOptimization #RevenueGrowth"

?? Pumped to share insights from our recent client visit! ?? Our Lead Content Writer Swarit S. had the privilege of exploring the innovative Ozone Group Experience Center, where cutting-edge interior hardware meets smart living solutions. The immersive tour with interactive product demonstrations and professional consultation services showcased Ozone's exceptional approach to integrating customers into their architectural hardware journey. Here are the key innovations we loved: ? Expert guidance provided using the MMA framework: Measurements precision, Material compatibility, and Application-specific solutions ? Comprehensive cycle testing, and advanced salt spray testing for kitchen fittings ? Advanced solutions provision like shower threshold profiles and novel hands-on smart home tools ? Smart integration of all products and stakeholders through the OzoLife app Passionfruit is proud to scale Ozone Group and promote its legacy of 25 years of pioneering digital security. #PassionfruitXOzone #InteriorInnovation #SmartHomes #ArchitecturalHardware #B2BMarketing #DesignInnovation #ClientStories

?? Thrilled to welcome Samyak jain as our new Software Engineer at Passionfruit! With 5 years of experience in software development, Samyak brings a wealth of expertise in building scalable, efficient, and robust full-stack solutions. His passion for learning new technologies and staying ahead in the ever-evolving tech landscape aligns perfectly with Passionfruit's innovative spirit. What truly sets Samyak apart is his drive to solve complex problems and contribute to projects that make a real impact. His skills in crafting full-stack solutions will be instrumental in enhancing our technological capabilities and driving our mission forward. Samyak's addition to our team reinforces our commitment to leveraging cutting-edge technology to democratize growth for businesses of all sizes. His expertise will be crucial in developing the innovative tools that power our AI-driven SEO strategies. Welcome aboard, Samyak! We're excited to see how your passion for technology will help shape the future of Passionfruit. Here's to building groundbreaking solutions together! ?? #WelcomeToTheTeam #PassionfruitGrows #NewHire #SoftwareEngineering #FullStackDevelopment #AIInnovation #HumanintheloopAIpoweredSEO