Particl

What are customers actually buying online from these luxury brands like Loro Piana and Bottega? I used Particl to find out (hint: $3750 polos) ?? This post is in partnership with Particl

One of my favorite platforms just launched a FREE PLAN that lets you legally peek into your competitors’ strategies. If you’ve ever wished for a (legal) unfair advantage, this is it. Imagine instantly accessing your competitors’ best moves without hours of manual research. Here’s what Particl brings to the table (now for $0): - Pricing & discount insights: See exactly how and when competitors tweak prices or run sales. No more guessing their discount strategy – you get the data in real time. - Email marketing & creative library: Get inspired by a vault of competitors’ email campaigns and creative assets. Essentially, a swipe file of what’s actually working for them in email marketing, ads, & MORE. - Product performance intel: Identify which products are flying off their shelves. Particl shows you what’s trending and selling for your competitors, so you can spot opportunities and avoid duds. My team and I have been using Particl and it’s borderline unfair (in the best way). It transforms hours of competitor stalking into actionable insights in minutes. No more digging through websites or signing up for dozens of newsletters – Particl’s AI does the heavy lifting legally and efficiently. And FYI, some of the fastest-growing brands (think Skims, Gymshark, Mejuri, and more) are already leveraging these insights. In other words: it’s battle-tested and it works. The best part? Their new free tier makes it an absolute no-brainer to try. No credit card, no commitment. If you’re serious about staying ahead in ecommerce, you’d be crazy not to give this a test drive. Ready to gain an edge? Sign up for Particl’s free plan now and see the insights for yourself → https://lnkd.in/gtyePszv Don’t let your competitors have all the intel – level the playing field today and thank me later. #ParticlPartner

Q1 is OFFICIALLY our hangover from Q4. It seems like we pulled forward a lot of revenue. Maybe b/c brands discounted products for so long & excited the consumer? According to Particl's product price inflation data, February showed: - Health & Beauty: +16% YoY - Apparel: +12% YoY This is a BIG hike. In 2 of the most popular consumer categories. This also what I'm seeing on brands. Higher AOVs, higher CPMs, lower performance. Brands and consumers are at odds. Inflation & tariff pressure cause product prices to go nowhere but UP. In the wake of rising ad costs, brands really have no choice. Tracking the economy and understanding consumer psychology is paramount. Brands need to understand how they're positioned in the category and tackle it head on. You can track price fluctuations for each product category w/ Particl's free tool (linked in comments!).

NEW UPSELL STRATEGY PLAYBOOK ?? If you’re a DTC brand looking to boost revenue and increase Average Order Value (AOV) through upselling—this is for you (and it’s free, as always) ?? https://hubs.ly/Q03bmgZq0 Our teams at @longplaybrands & Aftersell by Rokt have come together to create this 118-PAGE (!!) guide on everything you need to know about testing, iterating, and scaling upsell strategies for your brand. It’ll answer questions like… - How can upselling fit into each stage of the customer journey? - What are the best ways to test upsell offers for profitability? - How can upselling integrate with other channels like email and SMS? - What are the best upsell tactics for in-cart, checkout, and post-purchase? - How can I use upselling to drive product launches, boost AOV, and increase retention? Here’s what it includes: - How upselling fits in with email/SMS and other retention channels - How to test and optimize upsell strategies for profitability - How to create high-converting upsell offers - Proven upsell strategies for in-cart, checkout, and post-purchase - Metrics and analytics to measure upsell success - Real-world case studies and examples of successful upsell implementations We’d love to share this valuable resource with you! Feel free to DM me, and I’ll send you access to the playbook!

Who's Winning: lulu vs alo #ParticlPartner

Glossier is launching its third new fragrance in six months after having just one for 7years... why? Using Particl, I found that their two newest fragrances have already shot up to being the brands third and fourth bestsellers, with the original still holding the number one spot. With Glossier rumored to be exploring a sale, a strong bottom line is key. Always love partnering with Particl on TikTok. Their platform has been a game-changer in beauty analytics and I highly recommend the platform as a resource to marketers - https://lnkd.in/gAaeAX-7 #glossier #beautytrends #digitalanalytics

???? #FACEBOOKADS #HACK No cometas el error más común en e-commerce: apostar al producto equivocado con la promo equivocada ?? Te cuento cómo hacerlo bien ?? + ?? Según un estudio de Particl los consumidores aceptan precios más caros si el valor a?adido es claro. → Los precios han subido ~18% en los últimos 12–14 meses ??, cuando los compradores toleran 10–15% de aumento cuando el valor es justificado. ? Usa los Anuncios de Video y Carrusel de Meta para resaltar la calidad, durabilidad y/o exclusividad del producto. + ?? Este mismo estudio cita que las marcas están reduciendo coste en I+D y enfocándose en SKUs de alto rendimiento para preservar los flujo de caja. ? Aprovecha las Audiencias Similares a tus mejores clientes para asegurarte de que los nuevos lanzamientos alcancen clientes de alto valor proyectado. ? Puedes correr encuestas via Polling Stickers en Instagram y correr anuncios amplios de catálogo para medir la demanda. ?? A partir del 5 de Marzo puedes expandir tus campa?s de catálogo a más productos de los promocionados para limitar la demanda de SKUs. + ?? El mismo estudio menciona que las expectativas de descuento están cambiando en los consumidores. → Los consumidores ahora esperan entre 3 y 5 grandes periodos de ofertas anuales, con descuentos mínimos del 15–30%. ? Reorienta tus anuncios a Abandonadores de Carrito con descuentos diferenciales en lugar de aplicar la rebaja media de todo la web/app. ?? Utiliza los anuncios con código descuento para crear urgencia y aumentar las conversiones. + ?? El mismo estudio concluye que las venta de ofertas se expanden más allá del Black Friday. → En concreto Labor Day (USA) y Singles’ Day (EU) son ahora impulsores clave de ventas. ? Usa la Optimización de Presupuesto con IA (Advantage+ Shopping Ads) para enfocar la inversión publicitaria en audiencias con mayor conversión. ? Segmenta Geográficamente las promociones de festividades en regiones donde estos eventos están ganando tracción. ? Prueba A/B en Precios y Mensajes para identificar las combinaciones más efectivas. Gracias a Tommaso Bianchini por la inspiración ?? Te dejo enlaces en el primer comentario ??

How can brand strategy be influential in product, not just comms? Today: A gentle reminder that product is one of the 4P’s that marketers are supposed to be responsible for, and how I’m using Particl's trends feature as ammo to help enter those conversations. #marketing #brandstrategy #marketingstrategy #brandmarketing #ad

?? One of the biggest mistakes I see fashion brands make? Betting on the wrong product with the wrong promo strategy. After working with numerous brands to scale their Meta Ads, one thing is clear: success isn’t just about having the perfect campaign structure—it’s about promoting the?right?product, at the?right?time, with the?right?offer. ?? So how do you get it right??With the right data. Recently, I had the chance to work with clients using?Particl?to optimize their pricing and promotion strategy—helping them launch products that actually win. Because choosing the wrong product can cost you?big time: ??Thin margins?– Scaling becomes impossible ??Weak demand?– Inventory piles up, cash flow stalls ??Aggressive Competition?– Without a competitive advantage, you're stuck in a price war ???That’s why digital strategies must be driven by deep research on trends, product trends, and competitive pricing & offer It’s interesting to see how Particl helps brands: ??Identify emerging best-sellers?before they peak in demand, giving them a competitive edge ??Refine pricing strategies?to maximize profitability and stay competitive ??Gain real-time sales insights?on competitors to make informed, data-driven decisions ??Uncover untapped market opportunities?to drive growth and innovation I also highly recommend reading?Particl’s 2025 Planning Report?(link in comments), it’s packed with valuable insights to shape your strategy for 2025: - eCommerce pricing trends?– Prices have risen ~18% over the past 12–14 months, yet consumers are willing to tolerate?10–15% increases, if?the value is clear. - Smarter product launches?– Brands are streamlining launches, prioritizing high-performing SKUs, and cutting R&D to preserve cash. - Discount expectations?– Shoppers now anticipate?3–5 sitewide sales per year, with minimum discounts of?15–30%. - Shifting holiday priorities?– Key shopping events like?Labor Day (US)?and?Singles' Day (growing in EU)?are becoming major revenue drivers. If you work in the e-commerce industry, I recommend you take a look???https://lnkd.in/ehJDQpgE #fashionecommerce #pricingstrategy #competitiveintelligence #MetaAds #scaling #ecomgrowth #fashiontrends

There are a few companies in Utah that have the chance to become the next great business founded here! Strider Technologies is one of those with a lot of room to grow! We’re excited to have one of the co-founders, Eric Levesque, join us at our next Reference Group. He’ll share the story of building, what led to the insight, and the challenges on the journey. Our Utah community is so special and it’s a blast seeing so many great business leaders share their experience. Hope you’ll join us next Wednesday to learn and connect with leaders from Cato Institute GUIDEcx Sourcify Adobe BambooHR Embark Particl Paiv nClouds Lane VC Rectify Partners VistaXM, Inc. Hire Integrated Puurk Artemis by Nomi Health Brigham Young University Marriott School of Business Exit IQ Joonto Exit IQ Kickstart Convoi Ventures Silicon Valley Bank World Trade Center Utah (WTC Utah) Droplet Sorenson Capital Qualiti J.P. Morgan SimpleNexus, an nCino Company Beehive VC and so many great companies! Thanks to Pelion Venture Partners for hosting and Capsoft for sponsoring lunch. And big thanks to Utah Innovation Fund for your partnership.