October was a busy month for us. We landed in Business Insider, shipped our biggest update, yet, and grew our community by 400%! But, that was just the beginning. Today - we're excited to welcome you into what we've been building: The Next-Gen Creator Marketing Platform built for scale + Manage Creator-led campaigns end-to-end + Launch new campaigns seamlessly + Identify, pay & contract from a single point + And, a ton more we're excited to share with you Our thinking was simple: Build the most robust solution for Brand and Enterprise teams while staying true to our commitment to Creators. We think we nailed it! Read our Manifesto: https://lnkd.in/gnrqg_4Y And, reach out when you're ready to scale. #CreatorEconomy #CreatorLedMarketing
INGENIUS
科技、信息和媒体
Austin，Texas 142 位关注者
Ingenius is an integrated operating system empowering the next generation of creator genius to scale.
关于我们
Empowering the next generation of creator genius by automating the manual tasks required to launch and scale creator-led programs including identifying, discovering, and closing the right brand partners. We believe in a future where every creator will have their own media company, but today’s tools aren’t built to enable this reality. We are building a platform that helps media companies of all sizes streamline operations, collaborate, manage brand partnerships, and maximize revenue all from a simple dashboard that optimizes their experience without limiting their opportunity.
- 网站
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https://www.ingenius.studio
INGENIUS的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 2-10 人
- 总部
- Austin，Texas
- 类型
- 私人持股
- 创立
- 2024
- 领域
- creator economy、brand partnerships和creator partnerships
地点
INGENIUS员工
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Chase Moody
Tech things on the interwebs
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LaTecia Johnson
FOUNDER + CEO @ INGENIUS | Building The Next-Gen Creator Marketing Platform
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Chloé Wallace
| Brand Design | | Product Designer |
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Vitush Agarwal
Data Scientist @ Ingenius Studios | Python, SQL, & Google Cloud | Enhancing Data Pipelines & CRM Systems
动态
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We love a good brand moment! Our full recap is coming soon, but we absolutely love when our community posts about their learnings from the conversations at our events. If you missed out, be sure to join our network for more opportunities to connect. https://lnkd.in/gwa6Ng9f
Over the next 5-10 years, smaller creators with specific communities and high engagement rates will rise in popularity. Why? Brands, as well as consumers, value people who can be authentic storytellers and are trusted by their audience. This is especially important among GenZ, who hates feeling like they’re being marketed to. Brands want to partner with creators who can creatively and authentically reach GenZ, similar to how MrBeast creates in-video ads that are actually fun to watch. Although creators still have to maintain the voice of the brand they are partnering with, creators are increasingly going to be able to display their unique voice when creating content. This voice should be consistent across all of your social media platforms, and creators should diversify across multiple platforms (focus on platforms that your target audience uses). What role does AI play in this? AI is a useful tool but should not replace your voice; the art of the craft is what makes you stand out. Consider this: when Excel was first launched, many accountants were worried that Excel would take away their jobs. However, Excel was merely a tool that helped good accountants become great accountants. This is what AI can do for content creation, and for the emerging creators with niche audiences. As a VC, I not only see the market opportunity for startups whose AI learns, over time, how to write in the creators’ voice, but also startups that improve the operational efficiency for creators, such as using AI to automate manual tasks.? Thank you to Chuka Chase (Integral Studio, Inc. & SymphonyOS), LaTecia Johnson (INGENIUS & Visionary Rising), Jeremy Jaramillo (Automobili Lamborghini S.p.A.), Connor Thompson (Reebok), and Sawyer Covington (Amped) for sharing these insights on the creator economy during their panel at last week’s INGENIUS x Reebok Creator Conclave! Austin Venture Association, Umar Brimah, Ipsita Roy, Ashley W., Laura Lian Williams, Dirk A. Vander Noot, Abby Rakshit, Eric Duong, Raymond Kaminski, Kiersten Saathoff, Janelle Boumel #VentureCapital #Startups #CreatorEconomy #ContentCreation #Networking
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INGENIUS转发了
Does emotion or innovation drive technology adoption? Everyday sat down with the amazing LaTecia Johnson of INGENIUS to learn more about how they are helping drive brand building for the creator economy, along with #NIL, #sports, and #startuplife. Check out the latest Working Session now!?????
Working Session with LaTecia Johnson
https://www.youtube.com/
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INGENIUS转发了
It's been a busy summer hosting quite a few panels, happy hours, dinners, and more here in Austin. A truly community-driven summer of events that's wrapping up this Friday with the INGENIUS x Reebok creator conclave where we're inviting talent agents, investors, creators, media execs, brands, and more to come connect and create at the intersection of art and technology. Will have a short break then it's right back into things in October with both weekends of ACL, F1, Tech Week, and Halloween all taking place consecutively throughout the month (pray for us). It's exciting times and I'm a big believer in rising tides lifting all ships, so if you're interested in partnering on fall programming with INGENIUS and/or Austin Venture Association please feel free to reach out! At INGENIUS we're putting together more programming to continue connecting Austin's key stakeholders interested in supporting the future of media. At the Austin Venture Association, I'm putting together more programming to bring together the VCs, Family Offices, Execs, and LPs here in town. If you'll be visiting Austin in October keep me posted and I'll be sure to extend relevant invites as well!
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"I believe that in the future, creators are media companies and a lot of creators are starting to understand that...so are brands." - LaTecia Johnson Our first segment of 'The Zone' powered by INGENIUS features a snippet of our Co-founder + CEO, LaTecia Johnson, discussing the changing relationship between creators and brands, and the role she believes technology will play in helping to shape it. Here's the full breakdown: https://lnkd.in/gQ9fScZ6 --- New here? Allow us to introduce ourselves: INGENIUS, is a next-generation operating system (OS) that helps brands + agencies scale marketing programs while building authentic partnerships with creators. We bring together world-class infrastructure and distribution to scale programs, activate influence across ecosystems, and deliver partnerships that drive commerce. Follow along to stay updated on our progress. #BrandPartnerships #Media #CreatorEconomy
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The New Balance x Coco Gauff partnership is just getting started, but already becoming a blueprint for how other brands can engage young talent and enhance their footprint with the next generation.
Every brand should be investing in women's sports right now and using the Coco Gauff x New Balance partnership as a blueprint. New Balance has been smart in recognizing the power of investing in athletes who not only excel on the court but also inspire change off it. As Coco continues her meteoric rise in tennis, she represents values that connect with the next generation and is able to speak to them in a way that resonates deeply because she is one of them. By designing products like the signature Coco CG2, New Balance proves it’s not just about performance; it’s about shaping the future with purpose. At INGENIUS, we're in the business of helping brands and agencies scale programs that activate the influence of their ecosystems while building authentic partnerships with creators. This partnership is a masterclass in building a brand through strategic, long-term relationships and staying culturally relevant. While this isn't one of ours, it's the type of work our team believes is at the forefront of driving the creator and media industry forward, and one of the reasons we're so bullish on the future of media being creator-led. Here’s to brands that invest in authenticity, innovation, and the voices shaping tomorrow. ???? Read about the Coco CG2 release: https://lnkd.in/dZCBXjRq
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Things that make you say "YES!"
?? Help Us Get Hazel Savage’s Panel to SXSW! ???? ?? The Panel: The Art of Attracting Attention for Music Projects ??The Pitch Artists and music startups have to learn the language of commanding attention from those who invest in music. Why? In a world where everyone is smart about where they put their $, artists-as-entrepreneurs and techies need to break through the noise and turn their hobby into a business model. ? What Attendees Will Learn 1. How to craft compelling narratives that grab the attention of investors and elevate your value 2. The tactics successful artists and startups use to stand out in a crowded market 3. How to step back and reassess the external-facing business model of your venture (whether artistic or corporate) ?? The Panellists: All pros who have started companies or artist projects themselves (and some who invest as well!) Yudu Gray Jr., Co-Founder & Co-CEO, 24/7 Artists LaTecia Johnson, Co-Founder & CEO; Founder, Ingenius Studio OS Andrew Batey, Co-Founder & Co-CEO; Co-Founder, Beatdapp Hazel Savage, VP, Music Intelligence, SoundCloud ?? How You Can Help Vote for Hazel's panel now and be part of shaping the conversation at SXSW 2024! ?? Vote Here: https://lnkd.in/eWB8zn8t #SXSW #Entrepreneurship #MusicIndustry #Artists #Investment
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We're excited to announce our next Creators and Convos event taking place in Austin on August 22 titled 'The Future of Commerce'! This panel will dive into the transformative trends and innovations reshaping commerce and the effect of media on the landscape. Stay tuned for the announcement of our guests of honor! They bring with them experience from Capital Factory, Valkyrie , Microsoft, Royal and YouTube. RSVP link in the comments
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Ready to take your brand to the next level? The Creative Brink newsletter, powered by Ingenius, has the ultimate playbook to get started. Learn how to build a brand that goes beyond just a logo meets core needs, and stands the test of time through authenticity. Discover the power of a creator-led brand managed by YOU, leveraging your influence and creativity. ?? Subscribe now and start crafting your path to success as a freelancer or independent creator. ?? https://lnkd.in/gvubHN3t #CreatorEconomy #BrandBuilding #Authenticity #NewsletterSignUp
The Creator-Led Brand Playbook
creativebrink.beehiiv.com
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Increasingly, younger athletes are picking up on the idea that they can own their audience, output, and opportunity by leveraging partnerships paired with athlete-forward endorsement opportunities. This trend has only accelerated with the introduction of Name, Image, and Likeness (NIL), and will continue to play out over the coming years. It's a great time for creator-focused brands to partner with these creators as they build their audience vs waiting until the audience is already established. We see an even greater opportunity to be the thread that ties it all together! https://lnkd.in/dDtu8tE9
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
businessoffashion.com