INGENIUS

Day 2 at #SXSW kicked off with an incredible session curated by WIRED and GREAT Trade and Investment featuring INGENIUS Founder LaTecia Johnson. The discussion explored some of the biggest shifts happening at the intersection of technology, creativity, and business, including: ?? The convergence of new tech & creative industries – How technology and data are reshaping the way brands and artists engage audiences. ?? Audience ownership – The growing importance of direct-to-community strategies and the tools that empower creators to build sustainable ecosystems. ?? Brand partnerships – The future of collaboration between creators and brands, and why alignment and long-term value creation matter more than ever. As a platform built to help media companies and brands unlock the full potential of creator-led campaigns, these conversations are at the heart of what we do. Excited to see how these insights continue to shape the industry! What trends are you most excited about? Drop your thoughts below. ?? #SXSW #INGENIUS #Creators #TechInnovation #BrandPartnerships #AudienceOwnership

Athletes aren’t just the face of media anymore—they’re the architects. From LeBron’s The SpringHill Company to Angel Reese’s podcast & collaborations with Reebok, today’s athletes are building platforms, driving conversations, and controlling their narratives like never before. ?? What does this mean for brands? ? Authenticity is key—forced partnerships won’t fly. ? Culture moves fast—stay ahead or get left behind. ? Athlete-led media = built-in, engaged communities. At INGENIUS, we're helping brands and creators navigate this shift—because when influence turns into ownership, the rules change. ?? Who’s your favorite athlete making moves in media? Drop their name in the comments. ???? ?? Read the full breakdown: https://lnkd.in/gmXkku4v

London's calling! We're headed back to join our friends at Music Ally discussing the trends in Music's "Artist Direct" economy and DIY - led by our founder LaTecia Johnson in conversation with leaders from SoundCloud, Chartmetric & more. If you're in town next week, we'd love to connect

October was a busy month for us. We landed in Business Insider, shipped our biggest update, yet, and grew our community by 400%! But, that was just the beginning. Today - we're excited to welcome you into what we've been building: The Next-Gen Creator Marketing Platform built for scale + Manage Creator-led campaigns end-to-end + Launch new campaigns seamlessly + Identify, pay & contract from a single point + And, a ton more we're excited to share with you Our thinking was simple: Build the most robust solution for Brand and Enterprise teams while staying true to our commitment to Creators. We think we nailed it! Read our Manifesto: https://lnkd.in/gnrqg_4Y And, reach out when you're ready to scale. #CreatorEconomy #CreatorLedMarketing

We love a good brand moment! Our full recap is coming soon, but we absolutely love when our community posts about their learnings from the conversations at our events. If you missed out, be sure to join our network for more opportunities to connect. https://lnkd.in/gwa6Ng9f

Does emotion or innovation drive technology adoption? Everyday sat down with the amazing LaTecia Johnson of INGENIUS to learn more about how they are helping drive brand building for the creator economy, along with #NIL, #sports, and #startuplife. Check out the latest Working Session now!?????

It's been a busy summer hosting quite a few panels, happy hours, dinners, and more here in Austin. A truly community-driven summer of events that's wrapping up this Friday with the INGENIUS x Reebok creator conclave where we're inviting talent agents, investors, creators, media execs, brands, and more to come connect and create at the intersection of art and technology. Will have a short break then it's right back into things in October with both weekends of ACL, F1, Tech Week, and Halloween all taking place consecutively throughout the month (pray for us). It's exciting times and I'm a big believer in rising tides lifting all ships, so if you're interested in partnering on fall programming with INGENIUS and/or Austin Venture Association please feel free to reach out! At INGENIUS we're putting together more programming to continue connecting Austin's key stakeholders interested in supporting the future of media. At the Austin Venture Association, I'm putting together more programming to bring together the VCs, Family Offices, Execs, and LPs here in town. If you'll be visiting Austin in October keep me posted and I'll be sure to extend relevant invites as well!

"I believe that in the future, creators are media companies and a lot of creators are starting to understand that...so are brands." - LaTecia Johnson Our first segment of 'The Zone' powered by INGENIUS features a snippet of our Co-founder + CEO, LaTecia Johnson, discussing the changing relationship between creators and brands, and the role she believes technology will play in helping to shape it. Here's the full breakdown: https://lnkd.in/gQ9fScZ6 --- New here? Allow us to introduce ourselves: INGENIUS, is a next-generation operating system (OS) that helps brands + agencies scale marketing programs while building authentic partnerships with creators. We bring together world-class infrastructure and distribution to scale programs, activate influence across ecosystems, and deliver partnerships that drive commerce. Follow along to stay updated on our progress. #BrandPartnerships #Media #CreatorEconomy

The New Balance x Coco Gauff partnership is just getting started, but already becoming a blueprint for how other brands can engage young talent and enhance their footprint with the next generation.

Things that make you say "YES!"