GetGenAI

Throughout GetGenAI’s journey, we’ve developed solutions for some major players—like cultural relevance checks for a global alcohol brand, client briefing validation for a social media platform, and industrial compliance for a pharma giant. With every round of client feedback and each new product iteration, we realized something critical: 1. Users value comprehensive content feedback: It’s not just about checking an Instagram post for industrial compliance. It’s also about reviewing it for best practices, ad platform regulations, SEO optimization, clarity, engagement, and more. 2. Different content forms need to be verified: From sales calls to financial reports—and each specific use case requires its own inspectors. That’s why GetGenA is evolving into the best version of itself :) We’re not just building a tool; we’re creating a powerful system that transforms how you approach content review. From LinkedIn posts to real estate leases and customer feedback forms, any type of content can be checked against specialized rules and regulations and custom checklists. GetGenAI doesn’t just ensure accuracy—it empowers you to create impactful, trustworthy content that serves your goals. For example, performance reviews will be assessed for clarity, specificity, goal orientation, empathy, and more. Providing structured, actionable feedback in performance reviews has been key to building long-term relationships with my team—though it took me years to master this skill. I’m happy to share a small part of our platform – check your performance review for free to get a taste of it! Upload your review, and GetGenAI will instantly deliver actionable feedback and suggestions. And this is just one of the many use cases I’ll be sharing soon. Link in the first comment. I’d love to hear your thoughts—how helpful did you find GetGenAI’s feedback?

Last week, I had the honor of sharing my story during the NYC Act One Ventures panel discussion. Driven by nostalgia, I can’t help but share it with you as well. As a young Jewish girl in Moscow, my dad once said, "Why buy shoes when you can buy books?" But I did want that pair of shoes, and little did he know that this challenge would actually spark my entrepreneurial spirit. I found a way to source affordable clothing from China. What started as a quest for personal style quickly turned into something bigger. My friends noticed my new outfits and began asking where they could buy them. One thing led to another, and soon I was running my own clothing business. By my early twenties, I had a chain of boutiques across Eastern Europe, which caught the attention of VCs and eventually led to a successful acquisition. But that was just the beginning. My path took me to Silicon Valley, where, after another successful acquisition of my next (already AI-focused) company, I found myself at Snap, leading product teams and gaining invaluable insights into the tech world. Through all of this, one problem consistently stood out: review cycles slowing down go-to-market strategies. Whether it was launching a product, kicking off a marketing campaign, or even hiring, everything seemed to get bogged down in endless reviews. I saw these delays affect companies of all sizes—even giants like Snap. Now, I’m focused on solving that with AI. The idea is simple: instead of manually verifying content through endless rules and checklists, AI can automatically apply the relevant regulations and guidelines. And give actionable suggestions for improvements! We're not just saving time—we're empowering companies to innovate faster and more efficiently. As we build this AI-driven company, I can’t help but reflect on my journey. From selling Chinese clothes in Russia to developing cutting-edge AI technology in the Silicon Valley, my path has been far from straightforward, but each step has brought me closer to solving bigger, more complex challenges. Here’s to building smarter solutions for the future ????

The Reality Check: How Much Time Goes into ‘Simple’ Tasks Like Job Postings? Writing a job description might seem like a fairly easy task—just decide who you want to hire and ask ChatGPT to compose a job posting. But is it really that simple? Let’s start from pure math and break down what goes into creating a job posting that attracts the right candidates: - Researching Competitor Postings and Industry Standards – 1 hour to research similar job postings. - Writing a Compelling Job Description – 1 hour to make sure the description clearly presents each aspect of the position. - Ensuring Compliance with LinkedIn Policies – 45 minutes to adjust to LinkedIn’s or other posting websites’ guidelines. - Adding Relevant SEO Keywords – 30 minutes to stuff the description with keywords. - Proofreading and Editing – 15 minutes to ensure clarity, absence of errors, and tone of voice alignment. That sums up to at least 3.5 hours, but in most companies, the process doesn’t stop there. I recently had a talk with Daria Stranadko the Head of HR at Hire5, about the complexities of creating an effective job posting, which its clients keep sharing. "One of the biggest challenges, especially for larger companies," Daria explained, "is ensuring the job description ticks all the boxes on the checklist. It’s not just about writing a job description that sounds good, you know. You have to consider inclusivity—does it attract diverse talent? Also, make sure it represents the company’s image professionally and aligns with job platform compliance standards." I asked her about the approval process within corporations, and she gave me a knowing smile. "Oh, that's a whole other layer—and, honestly, one of the reasons why companies outsource this task. In their workflows, job postings often go through multiple approval cycles—one person checks the details, another reviews for compliance, and the hiring manager gives the final sign-off." "So, this back-and-forth can easily turn a 2.5-hour task into several days when it’s handled by non-professional recruiters," she finished. At that point, I realized that anyone involved in creating job postings would benefit greatly from GetGenAI stepping in. How? The magic of AI turns time-consuming, mundane tasks from hours into seconds. Simply upload a job description, and our LLM will review it against multiple guidelines—whether it's LinkedIn, Indeed policies, or best practices for job postings and SEO. On top of that, GetGenAI scans for bias, inclusivity, and language tone. All these well-thought inspectors for your job listings ensure that it attracts a large, diverse, and relevant pool of top talent. Results speak for themselves—our clients see up to a 30% increase in a diverse and relevant pool of top candidates.

In 2012, Skechers faced a $40 million settlement with the Federal Trade Commission (FTC) over unproven claims that their Shape-ups shoes could help with weight loss. I remember coming across the article discussing this case and thinking to myself how it’s possible brands are getting that far with noncompliant copies and how this issue could be solved. It was one of the first seeds in my mind towards the creation of GetGenAI. Years later we engineered a tool to ensure peace of mind for brands and to ease the workload of marketing agencies. It may seem straightforward to steer clear of misleading claims—just don't overestimate a product or "sell a magical wand." However, the reality is much more complex. Recently, our beauty brand client was testing a campaign with what seemed like an guiltless description of a moisturizer with SPF: "Perfect for keeping your skin hydrated and protected from the sun." However, GetGenAI flagged this phrase as problematic and suggested relevant corrections (see the screenshot!). That’s because the statement could mislead consumers into thinking the product alone provides sufficient sun protection. Additionally, it lacked the necessary warning statement, potentially inviting FTC scrutiny. Compliance might not be the most glamorous part of marketing, but it’s definitely essential. After all, who wants to be the next headline for all the wrong reasons?

How is the role of marketers changing with evolving AI? A global survey says that 88% of marketing and event professionals use AI tools for daily tasks. Does this mean fewer marketing specialists will be needed? Surprisingly, according to Zippia, the projected job growth rate for marketing specialists is 19% from 2018-2028, significantly higher than the average 5.3% for all occupations. So, how will the role evolve as AI takes over more mundane tasks? Here’s what we foresee at GetGenAI: 1?? Shift to Strategic Leadership: With AI handling routine tasks, marketers do and will even more transition to strategic leadership roles. They will focus on developing comprehensive strategies aligned with business objectives, requiring a deeper understanding of market dynamics and long-term planning. 2?? Enhanced Data Interpretation Skills: AI takes over data collection and analysis, emphasizing the need for advanced skills in interpreting AI-generated insights. Marketers will translate complex data into actionable strategies and collaborate closely with data strategists and analysts. 3?? Emphasis on Creativity and Innovation: Freed from routine tasks, marketers have more time to focus on creativity. They will explore new ways to engage audiences and develop unique campaigns, essential for differentiating brands in an AI-driven landscape. 4?? Customer Experience Architects: Marketers will evolve into customer experience architects, designing personalized customer journeys. Using AI-powered insights, they will create tailored experiences that foster long-term relationships and loyalty. 5?? AI and Martech Specialists: There will be a growing need for expertise in AI and marketing technology. Marketers will select, implement, and optimize AI tools and martech platforms, requiring a deep understanding of AI algorithms and machine learning techniques. These trends indicate a future where marketing teams blend human creativity with AI-driven efficiency. Skills in data literacy, technological proficiency, strategic thinking, and innovation will be in high demand. #FutureOfMarketing #AI #MarketingRevolution #StrategicLeadership #CreativityInMarketing #CustomerExperience #Martech #Innovation #MarketingSkills

Why Marketing Agencies Can’t Ignore Compliance I am convinced that having legal support is crucial for marketing agencies. Why? It ensures compliance with the ever-evolving landscape of advertising laws, intellectual property rights, and data protection regulations. Without proper legal backing, agencies and their clients risk hefty fines and legal actions. For example, the General Data Protection Regulation (GDPR) can impose fines of up to €20 million or 4% of global turnover for non-compliance. To ensure that none of the assets violate any policies, there are a few options available: hiring a legal professional, continuous back-and-forth with clients, or AI optimization. Hiring a Legal Professional This option provides expertise and tailored advice, ensuring that all marketing content complies with relevant laws. However, this approach can be costly—the average salary for a compliance officer is around $80,000 per year, while senior legal advisors can cost upwards of $150,000 annually. For smaller agencies, this solution may not be feasible for all. Continuous Client Consultation Another option is regularly consulting with clients to get legal approval for content. This ensures that content aligns with client-specific and legal standards (if the client has legal support on their side). However, this process can be time-consuming and can slow down campaign development. According to a survey by Deloitte, 60% of companies find regulatory compliance to be a significant time burden. AI Optimization As an alternative, agencies can implement AI solutions like GetGenAI. Our tool automates the content review process by checking all the assets against industry, geographical, ad platform, and client-specific regulations. We provide a modern solution to the legal challenges faced by marketing agencies and their clients, reducing costs and saving time while maintaining accuracy and reliability. To wrap it up, the cost of non-compliance can be devastating for marketing agencies. Investing in legal support, whether through in-house counsel or AI tools like GetGenAI, is crucial for protecting your bottom line and maintaining a strong reputation.

Just read an eye-opening article on ADWEEK (link in comments) on how brands are shifting away from sticking with agencies of record and are on the lookout for fresh partnerships. But the issue here is that with over 50,000 marketing agencies in the US alone, brands face a tricky task of choosing the right one. That’s where the “matchmaking” consultants step in. Acting almost like Tinder for brands and agencies, they help brands find their perfect agency match, sometimes costing up to $1.2M for their services alone. So getting new clients, all boils down to how well your agency can differentiate itself. Being on this wave, I’m thrilled to see more agencies striving to stand out – some offer innovative creative strategies as their competitive advantage, while others focus on advanced data analytics, and more and more innovate with AI. Just yesterday, I spoke with the CEO of our major client who shared that thanks to GetGenAI they’re “winning more regulatory brands” who highly value compliance. This is what we initially presented to this client (see screenshot): GetGenAI reviews content before posting, instantly spotting violations that could lead to banned content or fines. For instance, an innocent-sounding post from a beverage brand like Red Bull, saying “drink it and become the life of the party” can be flagged as a misleading claim, preventing regulatory issues such as fines or/and banned content. To wrap up, the key to attracting new clients lies in how well agencies can set themselves apart, be it through creative flair, exceptional data analytics or cutting-edge technology, like GetGenAI. It's an exciting time for the industry as new approaches emerge.

Our co-founders and the unicorn they've built for Burning Man??

During my time in consulting and corporate roles, I witnessed all sorts of waste of human potential. Bright-minded people spent countless hours copying and pasting text, reviewing documents, formatting slides, and manually updating reports. On one project, my colleague's sole job was copy-pasting data between systems - we jokingly called him an "integration interface." This might be funny, but actually, this is a big issue. Lack of meaningful work is one of the top factors of employee disengagement and attrition (link in comments). And if we ever can talk of having a mission on a corporate job, mine was to free people from routine work and shift them towards creative tasks. This led me to co-found GetGenAI with Anastasia Sartan just over a year ago, where I now serve as CTO. ? Why GetGenAI? At GetGenAI, we believe in a world where humans set the guidelines and AI takes care of the boring stuff. We operate at the intersection of two often conflicting areas: the creative realm of marketing and the routine realm of compliance. Our mission is to turn this conflict into a harmonious partnership. What We Do: Our product automates the creative ideas generation and review process, ensuring content adheres to industry regulations, state laws, client requirements, and social media policies. This maintains quality, relevance, and brand consistency while boosting client retention, reducing costs, and accelerating content creation. If you're interested in learning more about how GetGenAI can enhance your marketing agency's operations, please feel free to connect with me directly or visit our website at https://www.getgen.ai

Ever wished for a magic wand to simplify marketing (especially for regulated clients, ugh)? Meet GetGenAI, your AI co-pilot for marketing agencies. ?? At GetGenAI, we take the complexity out of compliance. Our cutting-edge AI handles all the regulations—industrial, state-specific, ad platform policies, and brand standards—ensuring your message hits the mark every time. No more headaches, just powerful, compliant campaigns that keep your clients' brand voices strong and consistent. But that's not all! With GetGenAI, you get:? ? Faster content approval in the early stages? ? Rapid proposal delivery based on RFPs? ? Seamless knowledge transfer from senior experts to junior team members Powered by the latest AI research and backed by top tech VCs, GetGenAI is here to elevate your agency to new heights. Ready to see the magic in action? Follow us for exciting updates and visit https://www.getgen.ai/ to learn more.