Getedulead

I think SDRs have been misguided. Here's why: They are coached to focus on booking demos as opposed to virtue signaling to the prospect that they understand their deepest, darkest business challenges. It's hard to be an SDR; the superficial reason you all exist is to book demos. Ideally, highly qualified demos. How often does that happen? Maybe a lot if you have supreme product market fit and huge a brand behind you. But so many SDR teams struggle to make meaningful impacts for their companies. I see too many bogus demos with unwilling prospects. The cure: try this --> In every first email line or opening hook/pitch, let the prospect know that you know their problem. "But what if they don't have the problem we solve for" --> Chickens always come home to roost. You can either save your credibility for later with the prospect or push the bogus demo now. But you only get so many of those until management can't afford to turn the other way. Lead with the problem.

How do you know if you're gonna be immediate besties with the prospect? Usually its "if you can solve their immediate challenge" with your solution. If that logic holds up, then the next best thing is to clearly communicate about the problem you can solve for them. In fact, what I've learned: you don't even need to tell them how. That is implied that you found a way. You just need to tell them you know about their problem. That is as good a reason as any to start a conversation with someone.

Friday afternoon soundtrack song #1 in the comments; like if you agree with the choice in general, comment if "omg one of the best songs ever written" was bouncing around in your head but you didn't know if others felt the same. We do.

Crazy stat: our company, Edulead is now indexing 82% of the entire k12 market in terms of contacts. If you need to reach a k12 buyer, you can probably do it on our platform. Also, and I don't know how this sounds on LinkedIn, but based on what our users have said: we are far more cost effective than other options out there.