Crossbeam

If your export strategy is just “send everything and hope for the best,” it’s time to level up. ?? Luckily, Alina Loux, our very own Sr. Manager of Customer Education, who runs Crossbeam Academy, has three quick tips for you: ?? Be intentional with integrations – Only push what your team actually needs. No clutter, just impact. ?? Filter your reports – Focus on high-value records: deal stage, region, account owner—you name it. ?? Get your team aligned – Exporting is a team sport. Make sure everyone knows the best practices. Want the full playbook? Alina and her team have created a course that delves deeper into record exports, offering strategies to maximize value and minimize waste: https://lnkd.in/gx_Z2P9y And if you’re ready to level up, why not get Crossbeam Certified? ??? Big shoutout to our recent grads from: ?? Adobe: Sabrina Kim ?? Aircall: Caleb Fountaine, Mali R. Diez, Christine Griesbacher, Natasha Nema, Tyler Foote, Pedro Gomes ??, Veronica Fernandez, Maximilien Schmitt, Paola De Anda, and many more ?? Akeneo: The Product Experience Company: Dave Rogers and Kira McKelvey ?? AttackIQ: Nick Desler ?? Awardco: Garret Brent ?? Coder: Mark Eadie, Tim Cleary, Tommy Decker, Jared Rader, Bonnie Wilson, Amy Krastins, and many more ?? Greenscreens.ai: Kelly Gindlesperger, MBA, Sharm Chelliah, Thomas Schubert, Hugh Cronin, Ryan Beall, and Jackson Muller ?? Let's GTM: Susan Kessler ?? Nozomi Networks: Julie Rosenberg ?? OpenSesame: Samantha Emerson? ?? Sift: ?Art Hernandez? ?? Sift Science, Inc.: Trevor Darr ?? Trintech: Gayla Steiner

Vegas, partnerships, and a VIP cocktail reception? We’re in! ?? Our CRO, Erin Stanwood Bates, and our Director of Partnerships Kevin Linehan are heading next week to the Channel Partners Conference & Expo in Las Vegas. And we’re not just attending — we’re officially sponsoring the VIP Cocktail Reception at the Juliet Lounge. ?? Expect top-tier networking, ecosystem insights, and game-changing conversations (plus, great drinks). Want in? Connect with Kevin Linehan to RSVP or set up a meeting. Let’s talk strategy, revenue, and partnership growth. See you in Vegas! ?? #ChannelPartners #EcosystemGrowth #Partnerships #ChannelPartners2025

CallRail’s Jennifer Keepes (Strategic Partner Marketing Manager) and Mike Stocker (VP of Partnerships) knew that to turn their HubSpot partnership into a revenue driver, they needed more than just a great integration — they needed data to take action. By leveraging Crossbeam’s account mapping, CallRail gained visibility into their shared ecosystem with HubSpot, helping them: ?? Target the right customers — Pinpointing mutual accounts who hadn’t activated the integration and running in-app + direct outreach campaigns ?? Boost sales enablement — By embedding Crossbeam-powered reports into their CRM, sellers could see exactly when and how to engage ?? Strengthen co-selling with HubSpot — Providing granular data to surface stalled opportunities and drive deeper collaboration The impact? ? 167% increase in HubSpot integration adoption ? 3x more HubSpot-sourced opportunities YoY ? 42% higher trial-to-customer conversion rate for customers using the integration This is Ecosystem-Led Growth in action. With Crossbeam, CallRail transformed data into real revenue impact. Read the CallRail’s full story here: https://lnkd.in/gkYz6Spq

Join us as a Mid-Market Account Executive! Ready to revolutionize how companies collaborate and drive revenue? As a Mid-Market Account Executive at Crossbeam, you'll partner with mid-sized businesses to transform their partnership strategies using our leading Ecosystem-Led Growth platform. What you'll do: ?? Drive new business: Identify and secure new clients, expanding our footprint in the mid-market segment. ?? Collaborate: Work closely with internal teams to understand customer challenges and inspire innovative use cases. ?? Be a product expert: Deeply understand Crossbeam's offerings to showcase unique value to clients. If you're passionate about transforming how businesses grow and thrive through partnerships, we'd love to hear from you! Apply now: https://lnkd.in/g-Q2nprp

Last week, we had the privilege of experiencing #ChiliPalooza, and let’s just say — it was not your typical B2B event…it was way better. From deep dives into AI-driven strategies and signal-based marketing to cold plunges, saunas, and late-night dance parties, it was a space where people showed up as humans first, professionals second. And that’s what made it unforgettable. Key takeaways from the event: ?? AI is moving from hype to action. Leaders are leveraging ChatGPT Deep Research for competitive analysis, funnel insights, and revenue growth strategies. ?? Signal-based marketing is a game-changer. Teams are refining how they identify, weigh, and surface buying signals to their sales teams to drive real impact. ?? Authenticity builds the best partnerships. No pitch slaps, no forced conversations — just real talk with people facing the same challenges. By the end, everyone left with a new friend or ten (or an advertising budget reallocated to Reddit, thanks to a sauna-side sales pitch). And maybe the biggest indicator of success? No one was glued to their phone. Everyone was fully present, and when it was time to leave, the hugs and heartfelt goodbyes said it all. A huge shoutout to Alina Vandenberghe ??? and the entire Chili Piper for creating an event that wasn’t just about learning — it was about belonging. Until next year!

We’re thrilled to announce that our very own CRO, Erin Stanwood Bates, and Director of Partnerships, Kevin Linehan, are heading to the Channel Partners Conference & Expo in Las Vegas, March 24-27 at The Venetian! But that's not all — we’re also an official sponsor of the VIP Cocktail Reception at the Juliet Lounge, where we’ll be connecting with top channel leaders to discuss strategy, revenue, and ecosystem growth — all while enjoying great drinks and conversation. ?? ?? If you're attending the event, don’t miss the chance to join us at the VIP reception. Reach out to Kevin Linehan to RSVP or set up a meeting with our team. We can't wait to see you there! #ChannelPartners2025 #Crossbeam #VIPReception #Networking

Crossbeam is at #IAMPHENOM — Come say hi! We’re live at IAMPHENOM, and if you're here, you need to swing by the Crossbeam booth! Why? ELG can help HR tech companies build robust networks that help support their customers in hiring, retaining, and developing talent — and we’re here to show you how. Stop by to: ? See Crossbeam in action — real-time ecosystem insights at your fingertips ? Get expert tips on leveraging partnerships for smarter sales and recruitment ? Meet the team Elizabeth Tranberg, Brooke Boys, and Bob Moore are waiting for you (we promise, we’re fun!) and grab some awesome swag ?? Plus, with a packed agenda full of game-changing insights (and an epic Welcome Party at Reading Terminal Market tonight ????), this is an event you don’t want to miss. ?? Find us near the registration desk located on the Terrace level and in the Sponsor Hall at 5:15pm for the Networking Reception! Tag us when you stop by!?

Resellers, ISVs, and CSPs: data is the fuel of ecosystem growth. But let’s be real, many partners are hesitant to share it due to:? ??Confidentiality and security: Resellers fear exposing sensitive customer data or violating regulatory compliance. ??Loss of competitive edge: Many worry that sharing customer information could make their client base vulnerable to being bypassed. ??Operational complexity: Data sharing is often seen as a burdensome and technically challenging process. Here’s the truth: The most successful reseller programs aren’t hoarding data — they’re sharing it strategically and securely. That’s what Sheldon Mydat?, Suppeco?’s CEO and Founder did. Based on a GTM strategy from Juan Jose Castiblanques?, WeTransact?’s CRO, that leverages Crossbeam’s account mapping, Sheldon: ? Kept full control over what data was shared and with whom ? Only requested essential fields to lower the barrier ? Used secure integrations to make data sharing frictionless The result? A scalable reseller motion that generated high-value pipeline opportunities. If your reseller motion is stuck, it’s time to rethink your data-sharing strategy. Learn how Suppeco did it here. https://lnkd.in/eigU7GMi

For the next three days, the?Crossbeam? team is at #IAMPHENOM, where the brightest HR minds are coming together to explore the future of talent experience! From today until the 13th in Philadelphia, this event will showcase the latest in AI, automation, and talent strategies. Our team is ready to share how Ecosystem-Led Growth (ELG) can help HR tech companies build robust networks that help support their customers in hiring, retaining, and developing talent. Don’t miss out on this opportunity to connect and learn with?Bob Moore?,?Brooke Boys?,?Elizabeth Tranberg? and Gdaly Berlin at the heart of the talent innovation movement — our booth is next to registration! P.S. If you want more details about how and when to meet our team and discuss everything ELG, send a DM to?Brooke Boys?.?

?? Big news! Crossbeam has been named one of America’s Best Startup Employers 2025 by Forbes?.? This recognition is truly a reflection of the incredible team we have at Crossbeam. It’s the passion, dedication, and unwavering commitment of each and every Crossbeamer that makes this company special.? We believe in building a workplace where everyone feels heard, valued, and empowered to grow — because we know that a happy, valued, engaged, empowered, and supported team creates the best outcomes for our clients and partners. To our amazing team: Thank you for bringing your best selves to work every single day. You’re the heart and soul of Crossbeam, and this achievement is yours. ?? A huge shoutout to every Crossbeamer who makes this company what it is. This one’s for you! ???? Check the list here: https://lnkd.in/eJJuSJwm