Crossbeam

We’re thrilled to announce that our very own CRO, Erin Stanwood Bates, and Director of Partnerships, Kevin Linehan, are heading to the Channel Partners Conference & Expo in Las Vegas, March 24-27 at The Venetian! But that's not all — we’re also an official sponsor of the VIP Cocktail Reception at the Juliet Lounge, where we’ll be connecting with top channel leaders to discuss strategy, revenue, and ecosystem growth — all while enjoying great drinks and conversation. ?? ?? If you're attending the event, don’t miss the chance to join us at the VIP reception. Reach out to Kevin Linehan to RSVP or set up a meeting with our team. We can't wait to see you there! #ChannelPartners2025 #Crossbeam #VIPReception #Networking

Crossbeam is at #IAMPHENOM — Come say hi! We’re live at IAMPHENOM, and if you're here, you need to swing by the Crossbeam booth! Why? ELG can help HR tech companies build robust networks that help support their customers in hiring, retaining, and developing talent — and we’re here to show you how. Stop by to: ? See Crossbeam in action — real-time ecosystem insights at your fingertips ? Get expert tips on leveraging partnerships for smarter sales and recruitment ? Meet the team Elizabeth Tranberg, Brooke Boys, and Bob Moore are waiting for you (we promise, we’re fun!) and grab some awesome swag ?? Plus, with a packed agenda full of game-changing insights (and an epic Welcome Party at Reading Terminal Market tonight ????), this is an event you don’t want to miss. ?? Find us near the registration desk located on the Terrace level and in the Sponsor Hall at 5:15pm for the Networking Reception! Tag us when you stop by!?

Resellers, ISVs, and CSPs: data is the fuel of ecosystem growth. But let’s be real, many partners are hesitant to share it due to:? ??Confidentiality and security: Resellers fear exposing sensitive customer data or violating regulatory compliance. ??Loss of competitive edge: Many worry that sharing customer information could make their client base vulnerable to being bypassed. ??Operational complexity: Data sharing is often seen as a burdensome and technically challenging process. Here’s the truth: The most successful reseller programs aren’t hoarding data — they’re sharing it strategically and securely. That’s what Sheldon Mydat?, Suppeco?’s CEO and Founder did. Based on a GTM strategy from Juan Jose Castiblanques?, WeTransact?’s CRO, that leverages Crossbeam’s account mapping, Sheldon: ? Kept full control over what data was shared and with whom ? Only requested essential fields to lower the barrier ? Used secure integrations to make data sharing frictionless The result? A scalable reseller motion that generated high-value pipeline opportunities. If your reseller motion is stuck, it’s time to rethink your data-sharing strategy. Learn how Suppeco did it here. https://lnkd.in/eigU7GMi

For the next three days, the?Crossbeam? team is at #IAMPHENOM, where the brightest HR minds are coming together to explore the future of talent experience! From today until the 13th in Philadelphia, this event will showcase the latest in AI, automation, and talent strategies. Our team is ready to share how Ecosystem-Led Growth (ELG) can help HR tech companies build robust networks that help support their customers in hiring, retaining, and developing talent. Don’t miss out on this opportunity to connect and learn with?Bob Moore?,?Brooke Boys?,?Elizabeth Tranberg? and Gdaly Berlin at the heart of the talent innovation movement — our booth is next to registration! P.S. If you want more details about how and when to meet our team and discuss everything ELG, send a DM to?Brooke Boys?.?

?? Big news! Crossbeam has been named one of America’s Best Startup Employers 2025 by Forbes?.? This recognition is truly a reflection of the incredible team we have at Crossbeam. It’s the passion, dedication, and unwavering commitment of each and every Crossbeamer that makes this company special.? We believe in building a workplace where everyone feels heard, valued, and empowered to grow — because we know that a happy, valued, engaged, empowered, and supported team creates the best outcomes for our clients and partners. To our amazing team: Thank you for bringing your best selves to work every single day. You’re the heart and soul of Crossbeam, and this achievement is yours. ?? A huge shoutout to every Crossbeamer who makes this company what it is. This one’s for you! ???? Check the list here: https://lnkd.in/eJJuSJwm

How did G2? turn a partnership with HubSpot? into a revenue powerhouse? By fully integrating ELG into their sales strategy, G2 is driving a 3x higher win rate on HubSpot-sourced deals and 40% shorter sales cycles. Here’s their playbook for ELG success: ? Full leadership buy-in: From the CRO to AEs, ELG became a non-negotiable part of revenue ops. ? Data-driven targeting: With ecosystem data, G2 was able to identify high-overlap accounts with HubSpot, making co-selling seamless. ? Seller enablement and incentives: AEs were trained, incentivized, and held accountable for engaging partners. ? Strategic partner offers: A targeted HubSpot promotion led to a surge in conversions and pipeline acceleration. G2 isn’t just partnering for the sake of it — they’re winning because of it. If you’re still on the fence about ELG, let this be your sign: The right partners + the right strategy = real revenue impact. https://lnkd.in/e9dr7Fwk

Congrats to Phenom! They recently announced that all sponsorship opportunities for their #IAMPHENOM conference are sold out. ?? With record-breaking demand, the industry’s only HR conference dedicated to intelligence, automation, and experience has maxed out sponsorships, and Crossbeam is thrilled to be part of it! As a Silver Booth Sponsor and the sponsor of the Partner Welcome Party, Bob Moore, Brooke Boys, Elizabeth Tranberg, and Gdaly Berlin are bringing the power of partner data to talent leaders looking to hire, develop, and retain top talent more effectively. Let’s connect next week at the event! To book a meeting or demo with our team onsite contact Brooke Boys. ?? Read the full press release here: https://lnkd.in/g9sDksEh

?? #ChiliPalooza by Chili Piper is officially underway, and we couldn’t be more excited to be part of this one-of-a-kind B2B retreat! No booths. No pitches. No endless PowerPoints. Just 140+ GTM leaders, real conversations, and interactive workshops designed to spark real change. The kickoff dinner set the tone — a taco bar, a salsa-making station, and a whole lot of energy. Alina Vandenberghe ??? welcomed everyone with the hope that they’d leave with 150 new friends — and judging by the buzz, we’re off to a great start. As a proud Supporting Sponsor, Crossbeam is here to dive into the future of partnerships, share insights, and connect with the best in the business. Want to chat about how ecosystem tech fuels revenue growth? Meet with our CRO, Erin Stanwood Bates, and our Senior Marketing Operations and Campaigns Manager,?Jess Rowe. Let’s make this event anything but B2Basic. See you later in Carefree, AZ! #Partnerships #EcosystemLedGrowth

From March 11-13, the Crossbeam dream team — Bob Moore, Brooke Boys, Elizabeth Tranberg, and Gdaly Berlin — will be in Philadelphia for #IAMPHENOM to share how partner data is reshaping HR tech. HR leaders are hungry for better integrations that make hiring, developing, and retaining talent smarter and more seamless — and we’re here to help. ?? Looking to build a more complete HR solution? Let’s chat about how ecosystem data can power a more holistic experience for your customers. Reach out to Brooke Boys to get more details or schedule a meeting with our team on the ground at the event. We look forward to seeing you in Philly in a few weeks! Let’s build the future of HR tech. Together. Register now: https://lnkd.in/gSQ8UhZ5 #HRTech #EcosystemLedGrowth #Hiring #TalentManagement

?? Recurrent strategy dilemma: You need a killer HubSpot list of prospects who are also your partner’s customers. What’s the move?? ?Use Crossbeam’s HubSpot Custom Object to create reports & unlock next-level insights in Crossbeam Copilot. How? Easy. Join Alina Loux?, our Senior Manager of Customer Education, in the Academy ?? https://lnkd.in/eGBGcVbA. In under 10 minutes, you’ll learn how to: ? Create a Crossbeam overlaps report in HubSpot ? Work accounts using Copilot in HubSpot ? Push report results to HubSpot lists ? Use partner intel to craft a stronger value story (and close more deals ??) Need a sneak peek? Swipe through the carousel for a quick rundown. ??