Biom

BIG congrats to the Personal Fav Co. team who launched a truly best-in-class wipe product today, which just so happens to be *ahem* "powered by biom" (more on that below). I was introduced to Stephanie Elias and Hannah Hutton as we were both getting our companies off the ground. We became fast-friends as we are similarly passionate about trying to build awareness around toxic ingredients in products that millions of people use without having any real understanding of what's inside + health implications. It was clear they had exceptionally high standards for product and were not willing to take shortcuts with ingredients (even if 99% of consumers would never know the difference...) I liked that. This is the DNA of a brand you can trust. Fast forward to today: Personal Fav launched PLAY: a pH Matched, Flushable, Biodegradable, Intimacy Wipe that can be used to stay fresh everywhere (above and below the belt). This product launch is also special as its our first collaboration under “powered by biom”, a new B2B offering we have rolled out to help other brands and businesses produce sustainable wipe products without plastic and toxic ingredients. For brands out there who are interested in bringing a new wipe product to market, or refining a current SKU -- shoot us a note. We are happy to share our capabilities and resources -- or simply offer advice.

?? Ever since starting biom, one of our biggest dreams was to launch in Target. Today, we a thrilled to announce that biom has launched in Target stores throughout the country!! This partnership marks a strategic milestone in our mission: to eliminate single-use plastics and toxic chemicals in the wipes industry. None of this was possible without a team of believers who saw and supported the brand and its potential to create meaningful change and enormous impact in an industry that simply does not get enough attention. MASSIVE shoutout to Laura Wieck and Adarsh Rajaraman who we have had the privilege of working with to bring the vision to life -- I genuinely felt the stars had aligned when we first met in Minneapolis. It has been a true collaboration from day 1 and we are thrilled to continue learning and evolving with Target as we seek to inspire guests by offering value, quality, and sustainable design. Target Forward + Zero are perfect examples of walking the walk when it comes to sustainability strategy. We are thrilled to be part of a solution with an exceptional partner. The future is bright -- we are just getting started. Hats off to the biom squad and who has worked day-in, day-out to ensure this launch was successful; and a special shoutout to the team at Kinneberg Management Group who we have grown to consider an extension of our team. You all are incredible and I am so very proud. Hank Schellenger, Mackenzie Keller, James Booth, Andres Marcos, Patrick Butler