ALTA Technology Group

In today's special episode (big #500!) host Pete Moore hands the mic to industry veteran Al Noshirvani and dives into a wealth of topics currently affecting the HALO (Health, Active Lifestyle, Outdoor) sector. Listen for insightful stories about overcoming business challenges, from employee and landlord issues to the complexities of deal funding, and aligning management teams. Pete shares his personal and professional experiences and Al (who has been "in the room" on some deal closings) praises Pete's innovative, out-of-the-box, deal-closing abilities and delves into how to maintain optimism and transparency in business transactions. Pete continues and discusses the pressures of public markets on companies like F45 and Peloton, and the high debt burdens imposed by private equity. He goes on to explore the need for gyms to adapt to emerging trends, such as family fitness and workout recovery, and lays out his vision for the future of the HALO space among societal health concerns. Finally, Moore hits hard on the (ever present, ultimately harmful, and yet still ongoing) "race to the bottom" in gym membership pricing, and his optimistic views on expanding activities like pickleball. On "irrational development" Pete states, "There's enough private equity out there so that you don't have to subject yourself to running a public company in the spotlight. Just keep it private, and run it methodically . . . I think the push to go public can cause people to get over their skis. And then when you do that, you crash hard. So that's gonna be an unfortunate black eye in the industry." A few key takeaways: 1. Pete dives into the intricacies of handling various obstacles in business deals, from employee issues and landlord disputes to the complexities of securing funding. He underscores the importance of maintaining optimism, transparency, and fostering fair and collaborative agreements for all parties involved. 2. Moore shares his personal fitness journey, highlighting the benefits of early workout to kickstart the day. Additionally, he discusses the importance of focusing on workout recovery, emphasizing the need for health clubs to integrate recovery programs to enhance member satisfaction and performance. 4. Pete discusses the pressure on companies like F45 and Peloton upon going public, given their low franchisee financials compared to competitors. He also touches on the increasing involvement of private equity leading to high debt burdens on companies. 5. Moore expresses optimism about the future, highlighting the potential amidst societal health concerns and the expansion of varied fitness activities. He emphasizes the need for health clubs to cater to family fitness, address the obesity crisis, and adapt to emerging activities like pickleball. https://lnkd.in/eHUCKYv8

NEW EPISODE: This week on The ATFW Podcast, host Krissy Vann chats with Tara Levitt, Co-founder and Managing Partner of Alta Technology Group. Tara shares her journey from a serendipitous entry into the fitness industry to her impactful role in fitness technology. Key Takeaways: -The critical role of networking and the evolution of the health club member experience. -Insights from The Fitness Technology Summit -The importance of innovating one's skill set and wearing multiple hats to become invaluable to an organization. ?? Listen Now and join the conversation! Spotify:?https://lnkd.in/ghNdHcvB Apple Podcasts:?https://lnkd.in/ge4y3DyY YouTube:?https://lnkd.in/gX2tfXCJ Additional Audio Platforms:?https://lnkd.in/g5pRe7As #fitnessbusiness #fitnessindustry #fitnesspodcast #gymowners #healthcluboperators #fitnesstechnology #fittech #glp1

Thank you Athletech News for sharing this exciting announcement! ALTA Technology Group and The Fitness Technology Summit are excited to co-host the BASH to Fight to End ALS on October 22nd with Augie's Quest to Cure ALS. The BASH is in concert with The 12th annual Fitness Technology Summit at Caesars Palace in Las Vegas, Nevada on October 21 - 24, 2024. Don't miss The Fitness Technology Summit this year! BASH tickets ARE INCLUDED! Request your ticket here (there are a couple Early Bird spots left): https://bit.ly/3IGSVjE https://lnkd.in/ey3bMMcu Al Noshirvani, Tara Levitt, Toni LaCross, Edward Hertzman, Shannon K. Shryne, Lynne Nieto, Kelly Campbell, Gretchen Simoneaux, Kevin McHugh, Robert Brewster, Rick Caro, Christopher Clawson, Jim Worthington

In recognition of ALS Awareness Month, ALTA Technology Group and The Fitness Technology Summit are excited to share our partnership with Augie's Quest to Cure ALS to co-host the BASH to Fight to End ALS on October 22nd. The BASH is in concert with The 12th annual Fitness Technology Summit at Caesars Palace in Las Vegas, Nevada on October 21 - 24, 2024. ?? Coming to The Fitness Technology Summit? Guess what? Your ticket to the Augie’s Quest BASH is included! If you don’t have a ticket to the summit yet, you can request one here:?https://bit.ly/3IGSVjE? ? ?? Mark Mastrov will be honored with the inaugural Augie Nieto Fitness Legacy Award at the BASH. ?? We will celebrate Augie Nieto's legacy and the important work to find a cure for ALS at the Omnia Nightclub with an evening of dancing, a silent auction, and special guest speakers! Join us in helping to find an end to ALS. Get your tickets here -?https://lnkd.in/eFHg2q7F! Tara Levitt Al Noshirvani Shannon K. Shryne Kelly Campbell Angel Moser Gretchen Simoneaux Emmett Williams Lynne Nieto