GetScale

Most marketers focus on features and benefits. But looking at these alone misses the mark. Features mean nothing without context. And benefits won't resonate without understanding the problems they solve for customers. The missing link? Problem statements. Getting clear on a list of problem statements (the challenges your customer is facing) helps you: 1?? Provide context for benefits 2?? Clarify customer pains 3?? Create foundations for testing Ground your marketing in your prospect’s challenges and you’ll lay strong foundations for creative testing and sustainable growth. Check out our latest blog post for a deep dive into how to use problem statements to your advantage ????

Right now, the priority for many businesses isn’t just top-line growth—it’s sustainable, profitable revenue. That means fewer wasted dollars on inefficient acquisition, tighter alignment between sales and marketing, and a laser focus on what actually moves the needle. But where’s the biggest bottleneck? We’re running a quick poll to find out. Vote below and let’s talk about how companies are navigating this shift.

We recently had the incredible opportunity to host a series of sales coaching workshops with Steve Richard, founder of ExecVision. ?? These sessions provided our sales leaders with practical strategies to elevate their coaching skills and drive meaningful impact across their teams. A standout lesson from the workshops was a framework that simplifies sales coaching into three actionable steps: 1???Observe. Suspend judgment and listen objectively to identify key behaviours during sales calls. 2???Describe. Share observations and discuss their impact, focusing on what the salesperson is doing, not what they’re missing. 3???Prescribe. Collaborate with the rep to identify actionable steps for improvement and a prescription for a path forward. This empowers them to drive their growth. People value more what they conclude for themselves than what they're told. Thanks Steve for sharing your expertise. We look forward to leveraging these powerful tools across the team to drive continuous growth on our sales team. ??

Mastering the art of sales is crucial for scaling any business. ?????? Our CEO, Garrett Wood, breaks down the fundamental principles that transform novice salespeople into top performers: 1?? Earn Attention 2?? Find the Pain 3?? Match Your Solution 4?? Give a Clear Call to Action We’ve seen these principles of selling hold true whether you're in software, services, or high-volume recruiting. It’s why at GetScale, we leverage insights from thousands of conversations to refine pain point messaging through the funnel. And develop our sales team to execute these fundamentals with precision. Read more about the framework in Garrett's latest post ????

Struggling to scale your workforce recruitment? You’re not alone. Many teams hit a wall when trying to ramp up high-volume hiring, marked by these challenges: ?? Increased spend ≠ increased results ?? Automation alone can't solve for human complexity ?? Lack of real-time, full-funnel visibility To move beyond this, you need to make a few pivots: 1?? Expand beyond traditional job boards 2?? Optimize for speed to lead 3?? Prioritize high-conversion leads 4?? Automate strategically 5?? Maximize recruiter efficiency Check out our latest blog post for an in-depth look at these strategies and how to implement them. ????

We're thrilled to announce the promotion of Elyse Lance to Director of Business Operations! ?? Elyse joined GetScale in 2021 as a Business Operations Manager, bringing her passion for driving efficiency and innovation. Over the years, she has embraced every challenge, continually learning and growing her expertise. Her dedication, curiosity, and leadership have set a new standard for excellence, embodying our core value of growth: "Always be learning, always be teaching." Reflecting on her journey, Elyse shares “I feel immensely lucky to have the support of my peers, mentors, and managers who have both encouraged and challenged me. GetScale is the first place where my desire to grow was met with, ‘If you want to do this, here’s what you need to do, and here’s how I can help.’” Elyse’s story is a testament to the growth mindset we foster at GetScale. Congratulations, Elyse! ??

This is the GetScale difference: Our sales team is relentlessly focused on the fundamentals. Our goal isn't to read off a script and move on to the next call. Our goal is to listen, understand, and guide people to the right solution. Read the article below from our CEO Garrett Wood and learn how we transform apathy into action (and revenue).

This November at GetScale, we came together to celebrate and give back. From our Friendsgiving potluck to a company-wide food drive, it’s been truly inspiring to witness the generosity of our team in action. We’re proud to have donated?over 615 pounds of food to the?Central Texas Food Bank, helping provide meals to families in need. This incredible impact wouldn’t have been possible without our compassionate and driven team. Wishing everyone a happy Thanksgiving filled with gratitude, community, and connection!?#Thanksgiving #GetScale

Why I threw away our sales scripts (and you should too): While at Uber, I witnessed firsthand how powerful real conversations can be in driving results. The key to effective sales isn’t long, rigid scripts — it's personalized, flexible, authentic conversations. Here’s what I learned: 1) Every Customer Is Unique: Their pain points and motivations don’t fit into a one-size-fits-all script. When recruiting drivers at Uber, I found that understanding their individual stories and challenges made all the difference. 2) Authenticity Wins: Long scripts make reps sound robotic. Genuine interactions foster trust and rapport, leading to better outcomes. 3) Listening Is Key: The best insights come from asking great questions and truly listening to the answers. This was crucial in my role at Uber, where understanding driver concerns helped us tailor our approach to recruitment. 4) Principles Over Tactics: Instead of memorizing lines, focus on mastering the principles of effective communication — arrest attention, find the pain, match solutions to problems, and provide a clear call to action. Personalization is a superpower in sales. Don’t let scripts limit your potential. #SalesStrategy #ConversationalSelling #RevenueAsAService

Check out our CEO, Garrett Wood, on The Rideshare Guy Podcast as he shares how we’re helping companies scale their driver recruitment and ensuring new drivers have the support they need to succeed ?? #DriverRecruitment #Growth #GetScale