Reveal.ai

We had a BLAST presenting at Greenbook's IIEX-AI conference, alongside the amazing mindsight team! Thanks to Greenbook for hosting an incredible conference packed with innovation & insights ??

Without exceptional founders, innovation wouldn't exist! Over the last 3 weeks, in San Francisco, Pittsburgh, and New York, we brought together more than 600 people for CMU VB Demo Day to celebrate stand out CMU alumni and faculty founders. These founders are doing groundbreaking work and I hope you get a chance to know them! Tom Matta, Co-Founder Nomikai, Undergrad Material Sciences & Tepper MBA, VB '24; Dylan Mikus, Co-Founder Fixpoint, Undergrad SCS, VB '24; Satyajit Naik, Co-Founder Aiirify, Tepper MBA, VB '24; Anna Fuller, Co-Founder Halo, Tepper MBA, VB '24; Michael Kaess, Co-Founder Aquatonomy, CMU Faculty Robotics, Xiaoyu Kaess, Ph.D. VB '24; Biao(Leo) Ma, Co-Founder Roboforce, Master's SCS, VB '24; Saisri Akondi, Founder D.Sole, Master's III, VB '24; Kyle Henson, Co-Founder Arda, Undergrad Business, Uriel Eisen, Co-Founder Arda, Undergrad Design, VB '24; Vijeyta Aggarwal, Co-Founder Vectro, Master's INI, VB '24; Bob Dimicco, Co-Founder Reveal AI, Tepper MBA, VB '24. Chelsie Hall, Co-Founder ViralMoment, Master's III, VB ’21; Dipan Pal, Founder Voaige, PhD Robotics, VB ’22; Sarika Bajaj, Co-Founder Refiberd, Undergrad / Masters ECE, VB ’20; Rohan Pandya, Co-Founder Focal, Master's Robotics, VB ’22; Vishakha Gupta, Co-Founder ApertureData, Master's INI, VB ’20; Arman Hezarkhani, Founder Parthean, Undergrad ECE, VB ’21; Clark Haynes, Co-Founder Velo.ai, PhD Robotics, VB ’23;?Joe Mullenbach, Co-Founder Fluid Reality commercialized out of Chris Harrison’s Future Interfaces Group, HCI, VB ’23; Saurabh Misra, Co-Founder Codeflash, Master’s ECE, VB '23; Stuart Diller, Founder ESTAT Actuation, PhD Mechanical Engineering, VB ’21; JJ Xu, Founder TalkMeUp, Tepper MBA, VB '18; Mathew Polowitz, Tepper MBA & Heinz Public Policy, Co-Founder Equa Health commercialized out of David Creswell's Health and Human Performance Lab, Department of Psychology, VB '21; Andreas Pfenning, CMU Faculty SCS, Computational Biology, Founder Snail Biosciences; Spencer Matonis, Founder Edulis Therapeutics, PhD Material Sciences; Logan Nye, MD, Co-Founder Galen Health, Master's SCS; Jay Reddy, Co-Founder Advanced Optronics commercialized out of Maysam Chamanzar's lab, ECE, VB '22, Robert M., Co-Founder Off the Line, Tepper MBA, VB '23. Putting together events of this magnitude is intense and we wouldn't have been able to do it without a ton of help. Thanks Andrew Gollach, Partner at SOSV, who hosted us at their beautiful New York City space, and Matt Kirmayer, Partner at Pillsbury Winthrop Shaw Pittman LLP who hosted us in San Francisco. Thanks Bethany (Schwartz) Watson, Madeline Behr, Sarah Sperry Jesse Thill! Thanks to my partner Aleksandar Petkov and the amazing team in Sonya D. Ford, CAP-OM, Allyson Hince, and the wonderful volunteers Gus Jenkins (Swartz Fellow), Harper LaFave (Swartz Fellow), Jordan Tab (Swartz Fellow), Nisha Maharaj, and David Chan! #CMU #founders #entrepreneurship CMU #VentureBridge (VB) Always a ride Meredith Meyer Grelli, Dave Mawhinney!

Alexander Osterwalder posted something the other day that I forwarded to the CEO of a company I've invested in who is struggling to find the time and energy needed to do customer discovery at scale. Steve Blank then hit on the same topic just a few days ago. Customer discovery is hard work but done correctly leads to the difference between gaining customers or getting lost in the crowd. Now there is a tool to help speed and scale that very deliberate process that also reduces the inflection of personal bias into the process. Reveal.ai enables seamless collection and analysis of "messy" qualitative data for research teams and business leaders. With Reveal AI, teams can conduct qualitative research at scale using conversational surveys powered by AI. The platform also automates the extraction of insights from unstructured qualitative data - imagine being able to understand what's important from a viral social media post with just a short glance. Both empower leaders to make impactful decisions based on timely and relevant insights. Bob Dimicco BMNT

No one wants to hand over their entire research process to AI, and the good news is: you can't. There's been an explosion of AI tools in the MRX space, and 100% of the firms I talk to are taking a calculated approach to implementing these tools in client-facing work. They are asking the question: "How do we augment certain parts of the research process, while keeping our team firmly in the loop?" In my recent chat with Victoria Sakal ??, she shared how Wonder (AskWonder.com) ?? evaluated their entire research process and identified specific areas where AI could plug in. Some tasks can be completely automated by AI, some require 100% human labor, and some are a good fit for an AI-augmented researcher. Figuring out where AI can add value to your research offering is, ironically, a uniquely human problem. At Reveal.ai, we are working closely with our partners in the MRX space to augment their research offerings with our conversational surveys and qualitative data analysis. For each partner, how Reveal fits into their offering looks a bit different, which reflects the fact that there is no "one size fits all" approach to research. If you're a market researcher and want to explore how you can thoughtfully integrate AI into your offering, shoot me a DM and I'll be happy to chat! #mrx #ai #insights

Check out our latest podcast episode with Victoria Sakal ?? ! We learned a ton about how Wonder (AskWonder.com) ?? is delivering desk research on-demand with a unique combination of expert researchers and AI tooling. Link to full episode below! ?? #ai #mrx #insights

The “HR meeting you can’t unsee” did over 17M views on TikTok, and the ClickUp social team isn’t stopping there. Here’s how they can leverage audience insights to keep cranking out viral content: The comment section is a goldmine of audience insights. Whether your goal is making ‘em laugh or nudging them along the buying journey, you can learn a ton from audience feedback. We used Reveal.ai to analyze the top 2500 comments from this video and found some juicy insights that can inform ClickUp’s future content creation. Number 1 - People loved this vid (duh) While the majority of comments were just laughing emojis, we also got strong insights into WHY people found this vid so funny. In particular, they loved the dance moves. Hip thrusting during an HR meeting hit the sweet spot of being irreverent without going too far. And, people are picking up on a definite “The Office” vibe, which gives ClickUp’s social team the opportunity to lean further into that vibe + explore episodes of The Office for content creation inspiration. Chris Cunningham we want to see your best Michael Scott impression ?? Number 2 - “How do I work with you? This was one of my favorite insights - nearly 250 people were asking how to work with ClickUp after watching this video. When a team is having this much fun on social, you can’t help but want to join in on the fun. In terms of building affinity with the brand (and helping their recruiting team hit their number), this video was a huge win on multiple fronts. Number 3 - Ideas for future content Sometimes, your audience is writing your content roadmap for you. We saw dozens of people requesting a part 2 of this video, and offering ideas for specific follow-ons, giving the ClickUp team dozens of ideas for future videos. The takeaway: content creation is a 2-way street - you’re not just cranking out posts for consumption. Your audience is interacting with those posts and providing valuable signals that can inform everything from product roadmap to future content creation. The key is being able to take action on these signals that are hiding in plain sight. #audienceinsights #sociallistening #socialmedia

Exciting partnership announcement! We are thrilled to enable Sora Finance's advisors to deeply engage with their clients at scale. See the full post below! ??

The CMO of Nectar Hard Seltzer took a negative TikTok comment and turned it into a marketing masterclass. So, I took 400 of Nectar's TikTok comments to help him dig a bit deeper. Jeremy K. is the Co-Founder and CMO of Nectar Hard Seltzer, and they are killing it on TikTok. On a recent video, a negative comment started gaining popularity, so Jeremy took that opportunity to flip it into an opportunity to educate + build the Nectar brand. I love when brands use their comment section to learn more + respond to their audience, so I pulled 400+ comments from one of Nectar's viral TikTok videos to help their team dig deeper. The number 1 thing their audience is telling them? We want Nectar! The overwhelming majority of the comments were people asking for Nectar to come to their city/state, and we were able to easily aggregate that data using Reveal.ai. The next major theme was about flavor, which also provides a treasure trove of insights: they can see what people love, what they don't like, and use that info to inform product + content development. Jeremy K. hit me up and we'll give the Nectar team access to all of this data! Love to see how you're building the brand and blowing up the business ?? #socialmedia #brand #marketresearch

As someone at the intersection of consumer insights and AI, I see a huge disruptor on the horizon: AI is going to make it easier than ever to start a business, and harder than ever to stand out. My reasoning: - With AI, the cost of content creation is trending towards zero. - With AI, you can prototype & launch new products faster than ever before. Put these two things together, and the amount of new content & products hitting the market in the coming years is going to 10x, at least. And it will be 10x harder to stand out. The solution: double down on the things that make your business & brand uniquely human. I strongly believe that consumer insights will be a core differentiator in this new world. I'm already seeing this firsthand at Reveal.ai. When everyone has access to the same commodified information, it's the unique insights that will enable differentiated content, products, and brands. In other words: what do you know about your customers, that your competitors don't? That's your edge. #ai #mrx #consumerinsights