George Kao Authentic Business Coach

Be generous with sharing ideas. Don't ever be concerned with people "stealing" them. Unlimited creativity is what no one can ever take nor steal from you… On the other hand, when you are in a fearful state of “protecting ideas” you are also stifling your creativity. Ideas are intangible and can always multiply. ** Interestingly, once I put my attention to creating more (instead of protecting ideas) I started to attract more loyal clients, students, and fans. These wonderful audience members were more likely to care about my business’s well-being, and therefore less likely to pirate my content anyway. And, they were more likely to share my message. A generous stance attracts other generous people. By contrast, a fearful stance attracts more situations to fear. I hope you’ll always remember: there’s no need to fear idea-theft, because your creativity is unlimited ?

My next free webinar is coming up in 2 weeks! I've created and launched more than 40 successful courses, and will answer your questions in this webinar ???? Here are the topics that will be covered: 1. Figure out if you’re ready to teach an online course. 2. Participate in a guided exercise to identify potential course topics that align with your existing client work and expertise. 3. Learn why relying on a *single* course creates enrollment challenges and what’s a sustainable plan for developing multiple courses to maintain audience engagement and course enrollments. 4. The Power of the "FTA" Webinar – Learn the "Free to Attend, Paid Recording" webinar strategy… a low-risk, high-reward method to test course ideas, build your list, and seamlessly launch a full, paid course. 5. Full Course Launch Pacing (an overview) -- We'll briefly look at the pacing and preparation required for a successful full course launch, to help you plan better and avoid overwhelm. If you would you like to attend for free, or receive a free replay, register at the link below. Any questions you'd love to see the webinar cover? (Or to be taught in the follow-up course?) Comment below ???? https://lnkd.in/emv7sn56

When it comes to creating and launching courses, do you have any: Doubts? Obstacles? Insecurities? Skills needed? Blocks you have? Challenges to overcome? I'll soon be teaching a renewed course about course creation/launches ?? Comment below with any questions you'd love to see covered. Thank you! ????

A lot of people aren't consistent in sending email newsletters because of how much work it takes to create them. I spend only 15 minutes once a week! It's so quick because I simply take my recent social media posts, and add a snippet of those posts and the link to read more -- see real examples here -- https://lnkd.in/gXJuS2ea My newsletters are minimalistic, and the exact same format every time. Yet, readers give me very positive feedback. Even though it's the same content they can see on my social media,?my newsletter subscribers appreciate not having to try to find my social media posts. It's organized for them in their email inbox! Keep your newsletters simple, consistent, and no need for exclusive content.

Do you have an email opt-in box on your website? Years ago I took it off my website and I've been happy about that decision ever since. Why? Well, when someone visits your website are they immediately ready to sign up for your email newsletter? Usually not. If you make your email opt-in box sooo obvious, they would have to intentionally *avoid* signing up. It feels assuming…?and a bit pushy, especially if they use a pop-up. So I say... Be sought-after, rather than just tolerated. When people come to my website, there's no large email opt-in box.?If they want to, they can easily find a Newsletter link in the navigation bar at the top, or in the footer of any page. The open rates for my email newsletter are far higher than industry average. I have more than 50% opens for a list that's almost 6,000 subscribers. Let’s do marketing that is enjoyed, rather than mildly-annoying. You will build an audience of true fans, who love your email newsletters ??

You've probably seen this common marketing tactic—you’re forced to give your email address to receive an e-book or video. They call this a “lead magnet". And it's term that disassociates marketing from relationship-building. It treats your an audience like numbers, rather than human souls. I get that you need to build an email list. But instead of "lead magnet" think of it as "an invitation to play, to work and grow together, to really connect." For example what works for me is to offer a free-to-attend webinar that has limited-time replay so that the participant gets a clear sense of my energy signature... instead of just download something and never look at it. So with that, how does that inspire your imagination for what to offer?

My new course is ready for enrollment -- it helps you organize your ideas, tools, experiences, into a structure that makes it easier for clients to understand your work, and for you to create content & offers more easily. Feedback about the first module: "Super practical and tactical module to get you started with a signature framework. I loved it, as George makes it so accessible, relatable through his gentle and guiding writing prompts. And it's such a relaxed and humane setting :))) Good vibes, and fun to work on your bizzzzz" "Module 1 was worth every second! George's insight, energy, and generosity in sharing clear concepts, resources, actionable steps have inspired me to take action." Upon enrollment you'll get Module 1 right away. Module 2 is next week! Get the info about dates, times, and price here: https://lnkd.in/ghgigngi

If you're interested in expanding your coaching skillset to include embodiment techniques -- to more holistically serve your clients and your own self-regulation -- check out the flagship program in the industry -- Certificate of Embodiment Coaching (CEC) ???? I just found out that the early bird pricing ends tomorrow ?? https://smpl.ro/embodiment