George

George refreshes LucidLink, the storage collaboration platform. Usually in posts like these people like us talk about what we've made and how a brand creation company like ours made it happen. Especially as we’ve just helped launch the beginnings of a new brand for LucidLink that we’re super proud of. However, we’d rather talk about LucidLink. It's a truly mind-blowing product that combines the ease of a local drive and the power of the cloud for creatives to collaborate and edit files instantly, securely, from anywhere. Sophia to San Francisco, Chennai to Cheboygan (OK, yes, we’re just listing names at this point) if you’re working in the creative industry, you really should check it out. Collaborate everywhere, instantly. Just add LucidLink. www.lucidlink.com #rebrand #brandfoundations #branddesign #toneofvoice #photography #product #tech #storage #collaboration #innovation

Love seeing our new UNICORN branding come to life. Our rebrand reflects our commitment to innovation, growth, and building the most globally trusted platform for discovering, buying, selling, and vaulting spirits & wine. We wanted our identity to embody our future-focused vision and have a world-class brand to match our ambitions. Big things coming! Shoutout to the incredible George, Pio Mio Studio, Staff Digital teams for the countless months, days, and hours of helping bring this vision to life. Dave Clark Andrew Guirguis Morgan Murray Neil Renicker Peter Pabon Jake Ellerbrake

George creates a brand for Kernel, the future of fast food. Well, well, well, look who's really getting into the LinkedIn self-promotion party. (It's us). On that note, we want to tell you about Kernel, an amazing new plant-based fast food restaurant. It recently launched in NYC, wrapped in a brand that George created completely from scratch, in partnership with founder, Steve Ells. From early stage prototypes and customer testing, to its digital platforms and paper bags, over two years George created all the things you need to open a chef-led, robot-assisted restaurant. It was fun, delicious and vegan. We highly recommend the chicken* sandwich, cucumbers and chocolate chunk cookie. If you’re in NYC, order lunch for pickup at www.eatkernel.com #newbrand #brandfoundations #branddesign #toneofvoice #illustration #photography #plantbased #vegan #fastfood #kernel #nyc

George creates a brand for UNICORN, the modern platform for spirits and wine. One thing we’ve learned in life is that if Phil Mikhaylov rings, pick up the phone. (Niche lesson, we know.) So when Phil called and pitched us his idea to build an exciting new business, George jumped at the chance to help him and his partners shape the vision for a brand that’s changing the game for auctioning and storing wine and spirits. From that initial conversation, to launching Unicorn’s new app, site, swag, imagery, marketing comms, print, packaging and Chicago HQ, just over a year later, feels like something worth raising a glass of Pappy Van Winkle to. It’s a truly visionary business with a world-class brand to match (if we don’t mind saying so). So here's to answering the call, looking forward to what's next, and more Pappy. www.unicornauctions.com #newbrand #brandfoundations #branddesign #toneofvoice #photography #video #wine #spirits #auctions #storage

Hello. We’re George. On Mon, Nov 11, 2019 at 7:29?pm EST, we received an email that brought us together on a new branding project. Although we knew each other from past agency lives, we didn’t know that this was the beginning of George. Over the past 4.5 years, George has been working away as a collective that creates new brands and refreshes existing ones. We’ve had the privilege of building or relaunching some truly amazing companies in food, tech and wellness (17 to be exact) and collab'ing with incredible humans along the way (too many to count). So this post is just to say that we exist (hello!), and there'll be more to come from us in the days, weeks and months ahead. Andrew Guirguis / Dave Clark / Morgan Murray / Greer Mosher / Erin Miller www.studiogeorgenyc.com #newbrand #rebrand #brandfoundations #branddesign #toneofvoice #brandidentity