Geopath is an independent, third-party, impartial authority on Out-of-Home (OOH) audience measurement. As the experts in OOH inventory, we provide media, advertising, and marketing professionals the highest level of transparent and accurate impression measurement data for all audited OOH media formats. Our state-of-the-art methodologies leverage audience location measurement, deep customer insights, and innovative market research to instill confidence throughout the buying and selling process, fueling innovation and growth for all OOH industry members.
Geopath的外部链接
561 7th Avenue
12th Floor
US，NY，New York，10018
Geopath转发了
"Geopath’s core mission is straightforward, yet extremely complex in its execution: provide a transparent, objective, and accurate measurement to the out-of-home industry," Interim Geopath President Robert Peterson tells OOH Today.? ? Our team continues to work hard toward delivering the 2025 dataset for the OOH industry. Click here to read more of our latest piece in OOH Today: https://lnkd.in/ePeKC2H9
We spoke with Verde Outdoor Marketing Director Renee Larson in our latest Member Spotlight! Our conversation covers Verde Outdoor’s current initiatives, how Geopath’s audience metrics help potential buyers, and some great advice for those entering the OOH industry. Read more on our blog: https://lnkd.in/eenfJPzW
"Geopath’s core mission is straightforward, yet extremely complex in its execution: provide a transparent, objective, and accurate measurement to the out-of-home industry," Interim Geopath President Robert Peterson tells OOH Today.? ? Our team continues to work hard toward delivering the 2025 dataset for the OOH industry. Click here to read more of our latest piece in OOH Today: https://lnkd.in/ePeKC2H9
New speakers were added to the conference lineup! Check out OAAA’s latest post for more information. ??
?? The future of OOH is taking center stage at OAAA’s 2025 OOH Media Conference — and we’re thrilled to welcome even more visionary CMOs and industry decision-makers to an already stellar lineup! From May 5–7 in Boston, leading brand marketers, agency leaders, and industry experts will explore “The Power of Presence”—showcasing how OOH is driving brand impact, consumer engagement, and measurable ROI in today’s omnichannel world. New speakers include: ?? Benji Baer, Chief Marketing Officer, CBRE ?? Chris Davis, Brand President & Chief Marketing Officer, New Balance ?? Sarah Moore, Chief Marketing Officer, Cracker Barrel ?? Sue Frogley, Global CEO, Talon ?? Seth Matlins, Marketer, Curator & Podcast Host ?? Laurel Rossi, Chief Growth Officer, Infillion ?? Brian Wieser, CFA, CEO & Principal, Madison and Wall Don’t miss the OOH industry’s premier event—secure your spot now! Register here ?? ooh2025.com #OOH2025
On this date in 1827, a law was passed enabling the Baltimore and Ohio Railroad to be officially chartered as the first railway in the US for commercial transport of passengers and freight. The B&O Railroad’s legacy can still be felt today throughout Baltimore and the surrounding areas. Check out Brian Schopper's latest Friday Fast Fact in OOH TODAY to learn more about today's historic meaning for Baltimore, as well as some quick facts about the DMA. Read more: https://lnkd.in/eYusBTj2
A friendly reminder that early bird pricing ends tonight! See below for more details.
??? Early bird pricing for the 2025 OOH Media Conference ends tonight! This is your opportunity to secure the best rate for the OOH industry's must-attend event. ?? Gain valuable insights from top brands, agencies, and media owners ?? Build relationships that fuel new opportunities ?? Stay ahead with conversations that impact the future of OOH ?? Register now before prices go up! Don't wait—secure your spot today: ooh2025.com/register
Only seven days remain for the 2025 OOH Media Conference early bird special! Take advantage of discounted conference pricing until February 28 so you can experience our incredible lineup of conference speakers, which features some of the brightest minds in marketing and advertising. Click the link to start your registration: https://buff.ly/3EIfZ2I
Show some love to OOH today by switching to the alternative Valentine's Day map view in the Insights Suite! To change your map style in Explore, navigate to Layers and Display options, click on the Base Map dropdown, and choose one of the alternative map options available. Hit Apply, then see your map change to the festive theme. Tell us what you love most about OOH in the comments below. ??
ICYMI: Geopath is excited to announce the arrival of the 2025 Learning Lab refresh! Over the last few months, our team worked to overhaul the Geopath Learning Lab, our self-directed online training platform, to ensure our members have the most up-to-date resources and knowledge they need to support their clients. As a reminder, the?Learning Lab?offers a variety of videos, presentations, one-pagers, and user guides on subjects like media math fundamentals, the Insights Suite, and much more. In this update, users can now find: ??? 50?Tutorial Videos ?? 11?New One-Pagers ?? 8?New User Guides ?? 7?New PDF Presentations Members can complete the updated curriculum through individual lessons or learning tracts that award certificates upon completion. Any certificate awarded before the update will remain valid; however, we encourage all members to refresh themselves on these fundamental concepts by revisiting the Learning Lab. All Geopath members can access this content by logging in with the same credentials used for the Insights Suite or GeekOUT Library. Regardless of whether you're new to the industry or a seasoned user, there's something for everyone in this update! If you have any trouble accessing it or have any questions, please reach out to us at [email protected] Happy Learning!
Geopath转发了
?? Big brands are heading to Boston! Marketing leaders from Bose Corporation, HubSpot, Tecovas, Lalo, and Gemini have joined the lineup for OAAA’s 2025 OOH Media Conference! ? Jim Mollica,?Chief Marketing Officer, Bose Corporation ? Jonathon McKenzie, Head of Brand Paid Media, HubSpot ? Megan Smith,?Growth Marketing Manager, Tecovas ? Michael Wieder, Co-Founder, President & CMO, Lalo ? Olivia Santarelli, Head of Marketing, Gemini These brands are at the forefront of innovation, and their presence underscores the growing power of out of home in today’s marketing landscape. From building brand love to driving measurable impact, OOH is playing a bigger role than ever—and we can’t wait to hear their perspectives. #OOH2025 ?? Register now with early bird rates at ooh2025.com