Genius Drive

Many sellers avoid engaging CFOs early, fearing budget pushback. But in today’s buying landscape, CFOs are key decision-makers—if you don’t speak their language, deals stall or disappear. When you engage CFOs proactively with data-driven value narratives, you'll accelerate decisions and close more deals. Stay tuned for the next post in the series. ?? #GeniusDrive #GTM #ValueSelling #SalesTips #SalesEnablement #BusinessGrowth #SalesSuccess

At Omnicell, value isn’t just a concept—it’s a structured practice that continuously evolves to drive real customer outcomes. When setting up their value practice four years ago, Jim Longo and his team established key goals to integrate value-driven strategies across marketing, sales, and customer success. ?? Incorporating Value Messaging & Selling Techniques: From the outset, the focus was on embedding value messaging into Omnicell’s marketing and sales approach. By shifting the conversation to customer outcomes, they ensured that value was at the core of every engagement. ?? Streamlining the Value Process: Efficiency was a priority. The team worked to refine workflows, making it easier for users to integrate value insights into their engagements without unnecessary complexity. ?? Building a Strong Repository of Value Metrics: A successful value practice needs a foundation of credible, objective metrics. Omnicell developed a comprehensive repository to support their value tools, ensuring every claim was backed by data. ?? Aligning with Customer Success for Measurable Value Realization: Beyond initial sales, Omnicell aimed to track and communicate the value customers realized post-deployment. By collaborating with customer success teams, they strengthened their ability to demonstrate ongoing ROI, reinforcing long-term relationships. As Jim Longo highlights, value evolution is a continuous process—one that requires alignment, efficiency, and a commitment to measurable outcomes. #GeniusDrive #ValueCoffeeTalk #Podcast #ValueSelling #ValueManagement #CustomerSuccess #SalesExcellence #Omnicell #ValueRealization #BusinessGrowth #ValueSelling #ROI #Marketing #SalesStrategy #CustomerOutcomes #B2BSales

Product-Led Growth (PLG) works—but it’s not enough. Today’s buyers demand clear, measurable value, making Value-Led Growth (VLG) essential for long-term success. ?? Companies embracing VLG see: ? 28% faster revenue growth ? 33% higher profit growth ? 43% better customer retention (Forrester) Align your entire revenue team around business value and turn buyers into lifelong customers. ?? Read the full article: https://lnkd.in/dewk3h7K #GeniusDrive #ValueSelling #ValueLedGrowth #B2BSales #SalesEnablement #CustomerSuccess #RevenueGrowth #PLG #VLG

Dr. Stephen Timme, PhD Finance, CEO and Founder of FinListics Solutions, sheds light on a growing challenge: despite heavy investments in sales training, enablement, and technology, buyer dissatisfaction with sellers is at an all-time high—and the gap keeps widening. Why is this happening? ?? Buyers are more informed—70% into their journey before engaging with sales. ?? Millennials favor self-serve research—some avoid sellers entirely. ?? Sales teams remain stuck in outdated habits—QBRs and account plans still focus on internal forecasts, not customer goals. Sales organizations must evolve to meet modern buyer expectations, shifting from product-driven to customer-centric engagement. Dr. Timme stresses that understanding buyer needs, goals, and strategies isn’t optional—it’s the key to winning in today’s market. #GeniusDrive #ValueCoffeeTalk #Podcast #ValueSelling #Value #SalesEnablement #B2BSales #BuyerJourney #RevenueGrowth

Product-led growth isn't enough to convince risk-averse buyers to act. This workshop in New York City will equip you with a compelling story that will inspire your prospects to buy. From this workshop, you will: ?? Unlock the power of value-led growth and learn how it complements product-led strategies to help you exceed your revenue targets ?? Learn the proven methodology for identifying top customer challenges, quantifying impact, and delivering a powerful business case that moves the needle on your top accounts ?? Design your compelling value story to unite your team behind a narrative that resonates with your buyers and converts more prospects ?? Build a powerful roadmap that activates internal teams, ensuring consistent, outcome-driven messaging that accelerates your revenue by 50% in 2025 ?? Register Now for Free: https://lnkd.in/gpTTbynz #GeniusDrive #ValueLedGrowth #Workshop #B2BSaaS #SalesLeadership #RevenueGrowth #PLG #VLG

Buyers expect tangible value in today's fast-moving market fast. If a solution doesn’t deliver measurable impact within weeks, the risks are high: churn increases, reputations take a hit, and sales pipelines stall. Prioritize value realization from day one. Align sales, marketing, and customer success to prove impact early and often. How is your team adapting to the demand for faster payback? Let’s discuss in the comments! ?? #GeniusDrive #GTM #TechSales #ValueSelling #CustomerSuccess #SalesEnablement #BusinessGrowth

Product-led growth isn't enough to convince risk-averse buyers to act. This workshop in New York City will equip you with a compelling story that will inspire your prospects to buy. From this workshop, you will: ?? Unlock the power of value-led growth and learn how it complements product-led strategies to help you exceed your revenue targets ?? Learn the proven methodology for identifying top customer challenges, quantifying impact, and delivering a powerful business case that moves the needle on your top accounts ?? Design your compelling value story to unite your team behind a narrative that resonates with your buyers and converts more prospects ?? Build a powerful roadmap that activates internal teams, ensuring consistent, outcome-driven messaging that accelerates your revenue by 50% in 2025 ?? Register Now for Free: https://lnkd.in/gpTTbynz #GeniusDrive #ValueLedGrowth #Workshop #B2BSaaS #SalesLeadership #RevenueGrowth #PLG #VLG

When it comes to value engagements in business cases, David Yockelson, Distinguished VP and Gartner Fellow, has one crucial piece of advice: Plan to Scale. ?? Why? Once a value assessment proves successful, word spreads fast—sellers share it, pre-sales teams adopt it, and suddenly, demand skyrockets. If not prepared, value professionals can quickly become overwhelmed. How to Scale Effectively? ?? Move beyond spreadsheets—automate value assessments where possible. ?? Align across teams—sellers, marketers, and customer success must maintain a consistent value narrative. ?? Ensure value messaging is not just shared but integrated across the entire customer journey. Businesses can ensure sustainable value engagement by planning for scale proactively - without overburdening their teams. #GeniusDrive #ValueCoffeeTalk #Podcast #ValueSelling #EnterpriseValue #ValueSelling #SalesEnablement #B2BSales #Gartner #Growth

When sales teams shift from pitching products to focusing on buyer challenges and unique value, the impact is game-changing. This is the power of Value-Led Growth—aligning sales, marketing, and customer success around what truly matters to buyers. The result? Bigger wins, faster deals, and record-breaking growth. ?? Ready to transform your GTM approach? Let’s talk. https://lnkd.in/gdWYa7K2 #GeniusDrive #GTM #ValueSelling #SalesEnablement #MarketingStrategy #BusinessGrowth #CustomerSuccess

Product-led growth isn't enough to convince risk-averse buyers to act. This workshop in New York City will equip you with a compelling story that will inspire your prospects to buy. From this workshop, you will: ?? Unlock the power of value-led growth and learn how it complements product-led strategies to help you exceed your revenue targets ?? Learn the proven methodology for identifying top customer challenges, quantifying impact, and delivering a powerful business case that moves the needle on your top accounts ?? Design your compelling value story to unite your team behind a narrative that resonates with your buyers and converts more prospects ?? Build a powerful roadmap that activates internal teams, ensuring consistent, outcome-driven messaging that accelerates your revenue by 50% in 2025 ?? Register Now for Free: https://lnkd.in/gpTTbynz #GeniusDrive #ValueLedGrowth #Workshop #B2BSaaS #SalesLeadership #RevenueGrowth #PLG #VLG