GENESIS

In February, a group of dedicated pool professionals took their expertise to the next level by earning their CBP, Advanced CBP, and Master CBP certifications. These individuals have demonstrated a commitment to excellence, industry best practices, and lifelong learning. ?? Congratulations to all of our newly certified professionals! ?? Your dedication strengthens the pool, spa, and hot tub industry, and we’re proud to celebrate your achievements. Want to take the next step in your professional journey? Learn more about becoming a Certified Builder Professional today! ?? phta.org/pathway #CertifiedBuilderProfessional #MasterCBP #AdvancedCBP #PoolIndustry #GENESIS #PoolBuilders #ContinuingEducation

We're thrilled to celebrate Mike Davis of Cox Pools Birmingham on achieving his Master CBP certification in February! ???? With an impressive 45+ years in the pool industry, spanning service, construction, distribution, and manufacturing sales, Mike's dedication to continuous learning is truly inspiring. "The GENESIS Master CBP journey was incredibly rewarding," shares Mike. "It deepened my industry knowledge and fostered valuable connections with fellow professionals. You're never too old to learn and grow!" Join us in celebrating Mike’s achievement! #MasterCBP #PoolIndustry #GENESIS #LifelongLearning #PoolBuilders #IndustryIcon #CoxPools

?? Last Call! ?? Heading to Master Pools Guild, Inc. next week? Make the most of your trip by leveling up your skills with C393: Construction Superintendent: Connecting the Field with the Home Office starting on Monday! This is your chance to get expert training before the main event kicks off. ?? Monday, March 17- Tuesday, March 18 ?? Amelia Island, FL (Part of the Master Pools Guild Spring Meeting) ?? https://lnkd.in/dgeWNND4 Spots are limited, so don’t miss out! Secure your seat today and start MPG ahead of the game. ?? Questions? Contact Lisa Ryckeley at [email protected]. ?? #GENESISCourses #MPG #PoolPros

Spring and summer bring new projects—is your team ready? The C201: GENESIS? Construction School – Concrete Pools is now on-demand, making it easier than ever to train multiple staff members efficiently. Invest in your team now and set them up for success this summer! ?? Sign Up Now https://ow.ly/oA6l50Vf4Pn

?? We can’t wait to see you this week at the Everything Under The Sun Expo in Orlando, FL! ?? Check out our expert-led courses and also make sure to stop by the PHTA & GENESIS? Booth #730 and say hi! ?? If you're looking to elevate your construction skills, integrate wellness into your business, or learn about heating options, we’ve got you covered! ?? Pre-Conference & Conference Courses: ?? Feb 11-13 | 8:00 AM - 5:00 PM – C260: GENESIS Construction School (Vinyl Liner/Fiberglass) @ Rosen Plaza Hotel (Salon 13) ?? Feb 14 | 8:00 AM - 9:40 AM – E212: Heating Your Pool and Spa @ OCCC W230A ?? Feb 14 | 10:00 AM - 11:40 AM – B310: Increasing Your Business Through Wellness Integration @ W230A ?? Feb 15 | 9:00 AM - 10:40 AM – B311: Job Costing for Profit vs. Existence @ W230A ?? Feb 15 | 11:00 AM - 12:40 PM – E106: Hiring an Engineer Without Remorse @ W230A Come learn from top industry experts and connect with fellow professionals! See you in Orlando! ?? #PHTA #GENESIS #EverythingUnderTheSun #PoolIndustry

Stop struggling with pool codes! ?? This essential course for Certified Expert Pool Builders & Design Professionals will demystify codes, standards, & ordinances, giving you the confidence to navigate ANY regulatory requirement. Learn the latest construction standards, create streamlined checklists, and bridge the gap between contractors & officials. Don't get left behind! ?? https://ow.ly/14EW50VcUS8 Key Takeaways: ? Master the differences between codes, standards, & ordinances ? Stay ahead with the latest pool & spa construction requirements ? Simplify permitting & inspections with custom checklists ? Improve communication with code officials ? Access valuable compliance tools & resources #PHTA #PoolIndustry #ExpertCBP #PoolBuilders #PoolDesign #PoolConstruction #BuildingCodes #SwimmingPools #ConstructionTraining #ProfessionalDevelopment

Transform the Old into Outstanding! Join the C281: GENESIS? Construction School: Pool & Spa Remodeling ?? Ready to master the art and science of pool & spa remodeling? This course will help you: ?? Identify what can (and can’t) be salvaged & turn challenges into customer wins ?? Troubleshoot existing failures with long-lasting solutions ?? Expand and enhance projects—turning upgrades into dream transformations ?? Strengthen your reputation & grow your business Why This Event is Special ?? ??Sponsored & hosted by Pool & Hot Tub Alliance Strategic Partner, Heritage Pool Supply Group, Inc. ??First stop in the 2025 GENESIS? RoadShow! ??Unmatched networking & an inspiring campus experience Register today! phta.org/roadshow/heritage #PHTA #GENESIS #PoolRemodeling #SpaRemodeling #ConstructionSchool #PoolIndustry #Networking #HeritagePoolSupply

?? New Article Alert! ?? GENESIS? Engineering Faculty Chair, Terry Brannon, P.E., shares expert insights in AQUA Magazine on the critical considerations for fiberglass pool installation. Learn about the unique challenges and best practices for setting up these pools, from excavation to backfilling, for long-lasting success! Check it out now: https://ow.ly/ZKTP50VbUvU #GENESIS #FiberglassPools #PoolInstallation #EngineeringExcellence #AQUAMagazine #IndustryExpert

Advance your expertise in pool ?? and spa ?? hydraulics. E211: Fluid Hydraulics for Pools & Spas, led by Terry Brannon, P.E., offers 16 hours of in-depth training ?? and 1.6 IACET/16 PHTA CEUs. This course is crucial for those pursuing Certified Advanced Pool Builder Professional status ??. Join us March 19-20 in Novi, MI, at the Backyard Pool & Spa Show! Invest in your professional development and enhance your design capabilities ??. ?? Register here: https://lnkd.in/gHycMJVn #PoolDesign #SpaDesign #Hydraulics #CEUs #PHTA #BackyardPoolSpaShow #NoviMI #Construction

What an outstanding experience at the National Plasterers Council event! A huge thank you to the NPC board for approving funding for the Northeast Spa and Pool Association Foundation, which directly supports Step Into Swim! Together, we are making waves in pool safety and accessibility. A big shoutout to Ken Milbery for delivering a standing-room-only session and to our panel speakers for sparking engaging discussions that left everyone inspired. It was also a pleasure connecting with so many of you at the PHTA & GENESIS? booth—the energy and enthusiasm were palpable! Be sure to check out phta.org/calendar to see which upcoming events we’ll be attending—we’d love to see you there! ?????? #PHTA #GENESIS #StepIntoSwim #NPC2025 #PoolIndustry #ShapingTheFuture