GENERAL IDEA.

For years, TikTok creators have been trying to migrate their audiences onto other platforms — but were relatively subtle about their efforts, both due to fears that TikTok’s algorithm suppresses attempts to move users off the app and because of TikTok users’ distaste toward manipulative content. But now, as the U.S. forges ahead with its TikTok ban that’s?approaching a Jan. 19 deadline, creators have gone mask-off, growing more proactive and more explicit with their attempts to divert fans off of TikTok as a ban or sale becomes a likely reality. Even though moving followers over onto another social network isn’t easy, it shouldn’t immediately disrupt many brand deals. In this piece by Antoinette S. and Alexander Lee, we speak to Scott Sutton of Later, Marie-Josée Cadorette of Clark Influence, Alex Dahan of Open Influence, Wim Sweldens of Kiswe , Minda Smiley of EMARKETER, Kelly Dye of Acorn Influence, and Nathan Jun Poekert of GENERAL IDEA. Read the full story here: https://lnkd.in/eskkYkKe

Immensely proud of the amazing team at Lugano and our partners at GENERAL IDEA. for conceptualizing and executing a truly disruptive, first of its kind advertising campaign, highlighting some of our amazing clients who embody the Lugano values of community, philanthropy and leadership. Thank you for the hard work and beautiful results!

New Work: The Lavish Lace Savage X Fenty campaign ft. Rihanna. Campaign, Concept and Creative by GENERAL IDEA. Production by GI. sister agency, SPA | Special Production Agency. See the GI Instagram @generalidea.agency for full production credits.

As the ongoing luxury slowdown continues, luxury brands are continuing to shake up their creative and executive leadership in hopes of finding some way out of the spiral of declining sales. The latest brand to replace its top creative role is Fendi. The brand announced on Friday afternoon that Kim Jones is stepping down from the brand after a four-year run as its artistic director of haute couture, ready-to-wear and fur collections for women. A joint statement from Jones and Fendi said his work “reinvented [Fendi’s] ready-to-wear and couture collections, offering an inclusive and innovative approach to fashion that constantly renewed Fendi’s Italian codes.” #luxury In this piece by Danny Parisi, we speak to Ian Schatzberg of GENERAL IDEA., Nguyen Tran of Le Reussi, Georges K. of BREITLING, and David Miskin.

LOVESNOTES by Ariana Grande. ------ Creative Agency: GENERAL IDEA. Executive Creative Director: Semjon von Doenhoff Creative Director: Jun Lu Sr. Art Director: Shibo Chen Creative Director - Head of Story: Tessa Mauclère Account Manager: Austin Wyne ------ Production: SPA | Special Production Agency Photographer & Director: Carlijn Jacobs Set Design: Heath Mattioli Post Production Editing: MODERN POST Music: Maxwell Gosling Director of Photography: Kelly Jeffrey Styling: Mimi Cuttrell Makeup: Michael Anthony Hair: Alyx Liu ------ Client: LUXE Brands

As soft as I am savage. The Soft N Savage campaign for Savage X Fenty featuring Rihanna. Creative Agency: GENERAL IDEA. Production: SPA | Special Production Agency Photographer: Carlijn Jacobs Executive Creative Director: Ken Tokunaga Senior Art Director: Shibo Chen Creative Director - Head of Story: Tessa Mauclère Account Director: Alexandra Hagney Account Manager: Matthew Hensarling Set Design: Heath Mattioli Movement: Eric Christison Stylist: Jahleel Weaver Makeup: Priscilla Ono Hair: Yusef Williams Manicurist: Kim Truong Production: Anna Wilson #clientwork

Proud to see Wayne Boich and his team at the forefront of sport, lifestyle and luxury. It was a privilege to design and develop Reserve with this group of athletes. https://lnkd.in/gyAFsuzU