General Shale

To celebrate #womeninconstructionweek we are looking back and highlighting the #women within General Shale who have celebrated promotions in their #careers over the last year. Our success as an organization is realized through multiple viewpoints, skillsets, and experiences, and our female colleagues are instrumental in driving us forward as a company that is both proud of and reliant on their leadership and influence at all levels of business. To each of you celebrated today, thank you for your dedication to #GeneralShale and your contributions to the industry as a whole! ??????♀??? #womeninconstrution #womeninbusiness #nationalwomeninconstruction #NAWIC

Our annual training at the Denver, CO plant has seen a successful week of participation by sales and customers from across North America! Great job by Mark Stutz and all involved! #GeneralShale #Training #Customers

March | Calendar Project Spotlight | White River Rock Head west! Our March calendar feature highlights a beautiful residence in Oklahoma built with one of our most stunning white bricks out of the Red River Brick portfolio, “White River Rock.” This home is a perfect blend of timeless charm and modern sophistication with its use of a trendy color pallet suited to not only last for today’s market but for years to come.? ? More details on this project below ??: Brick / White River Rock by Red River Brick Mortar / White Builder / Gada Construction Architect / Brian Hall Photographer / Miller Photography Location / Oklahoma ? ? #GeneralShale #RedRiverBrick #CustomHomes #OklahomaLiving #TexasHomes #HomeDesign #LuxuryHomes #BrickDetails #WhiteRiverRock #ModernClassics #BuilderInspiration #HomeInspiration #StrikingExteriors #CurbAppeal #DreamHomes #ResidentialDesign #HomeConstruction #WhiteBrick #ArchitecturalDetails #GadaConstruction #BrianHallArchitect #WhiteMortar #LuxuryHomeDesign

Arriscraft Linear Series Brick was the perfect choice for this design. Rusticated elongated brick and Ferro’s installation system are a great combination.

Talk about #sustainable #design, that’s one way to describe our NAHB International Builders' Show booth as even on Day 3 when foot traffic typically slows, attendees continued to bring activity in its every corner. From one #homeowner looking for a #solution to her 1930’s add-on (finding a match in Watsontown Brick’s “Pennwine Molded” #brick on display), to discovering new #growth opportunities with #nationalbuilders in our meeting space, and even curious #contentcreators being drawn in by the likes of the “rad” Summitville Tiles, Inc Summitglaze brick; we couldn’t be more enthusiastic about the success of bringing brick back to this important event! There’s a host of people to congratulate and thank for this outstanding effort. From our #creative development #team in #marketing, to the outstanding accomplishment by our #production teams across the country in taking great care to produce and transport #samples in creative formats that truly stole the show, and our #sales and executive #management staff for their first-class customer service in the booth; the 2025 International Builders’ Show is officially wrapped! ?? ?? ?? ?? ?? ?? ??

?? ?? ?? Here’s your rundown on our NAHB International Builders' Show (IBS) #EXCLUSIVE #FIRSTLOOK PREVIEWS of our newest products at the show: ??”Richtex Legacy” brick from our Columbia, SC plant harkens back to the beloved “Richtex” brand of the Carolina’s with an unmistakably #classic finish for new construction. Learn more here ?? https://lnkd.in/evjQNEpX ??”Old Town Traditions” thin brick from our Columbia, SC plant features a #rumbled, #aged-brick finish that combines the sensibilities of Richtex with hints of our well known Denver plant’s rumbled aesthetic Learn more here ?? https://lnkd.in/e25et9Q4 ??Introducing “Summitglaze” by General Shale’s Summitville Tiles, Inc! These are just a sampling of the over a dozen colors available in #gloss or #matte finish! The official product launch is coming soon! ?? Arriscraft presents an IBS EXCLUSIVE FIRST LOOK at Laurier “Bloomington”, a new addition to the series with longer lines and robust #rockedfinish deliver a serious sophistication that speaks for itself. Stay tuned for the official product launch! ?? Arriscraft is also presenting the new “Bedford”, an addition to the brand’s #limestone finish series Renaissance. An excellent option for a premium #residential look. Learn more here ?? https://lnkd.in/exMuxKYZ ?? The recent debut of Arriscraft’s “Avanti” series has been one of our most #unique displays at the show, featuring “Black Coral”, “Costal Fog”, “Ocean Mist”, and “Sea Shell. Learn more here ?? https://lnkd.in/ev8EwyAG ?? Captivating many attendees this week is the new “Elevation” #linear #thinbrick series from Arriscraft. Its design aesthetic is best described as an elegant, linear thin brick that features a unique weathered look. Learn more here ?? https://lnkd.in/gBuHHAs6

BOOTH C2535 continues to give attendees all the feels – literally! ???????????? Day 2 of the NAHB International Builders' Show in #lasvegas continued the momentum of opening day, with attendees still enamored with #REALPRODUCT on display at the world’s biggest builder show. Hardly a moment would pass where you would look in any direction of our 3,000 square feet of space and not see someone #gazing at, #photographing, or #touching our #brick, #stone, and #clay tile samples. On to the final day with much more to share!

If there was ever a question as to whether #brick is an attractive and #fashionable #design element, it’s been answered. ?? We enjoyed a surprise visit at #IBS by the man of fashion himself and #sharktank judge Daymond John, who’s in pursuit of finding the perfect cladding fit for an upcoming build! When our booth caught the eye of Morri Chowaiki, “The Shark Whisperer” and Daymond’s longtime business partner, he knew Daymond would like to see for himself! Here’s hoping for the opt in and thanks for stopping by gentlemen – it was our pleasure! ?? ?? ??

With an expected attendance of 120,000 this week (a #record for the show), our #spacious and welcoming booth #design was put the test and succeeded! Reception for #brick to return to the NAHB International Builders' Show was palpable, with a number of attendees commenting on how pleased they were to see #authentic genuine clay #masonry, many of whom quickly ran up to touch our samples, uniquely designed for the booth. Also, our interactive wall, which allows you to pick up and hold loose materials, was one of the most enjoyable features for our visitors! Day 1 in the books; on to day 2!

General Shale and brick are officially back at NAHB International Builders' Show in #lasvegas! If you’re attending the show, come to #BOOTHC2535 and see the latest in #brick, #stone and #clay #tile #innovation. We have PRE-LAUNCH #EXCLUSIVE LOOKS at #NEW PRODUCTS. Trust us when we say, you’ll never think about #masonry solutions the same way again. See you at BOOTH C2535! But for those who are unable to attend, you can still experience our booth digitally through our official show catalogue at this link ?? https://lnkd.in/evgkQdJm ?? ?? ??