Gen3 Marketing

It’s an age old saying, but in affiliate marketing, every relationship matters.? With nearly two decades of experience, we could be classed as the original relationship builders, having carefully crafted a specialized Publisher Development team obsessed with building partnerships that drive tangible results, time and time again.?? ? Armed with unmatched industry insights and a vast data repository, this dedicated team finds, onboards, and nurtures partners uniquely aligned with each brand’s goals. This isn’t just about adding publishers, it’s about creating partnerships that deliver measurable value.?? ? Discover how Gen3’s Publisher Development team powers client’s success.?? ? https://lnkd.in/ep2cn8yQ? ? #AffiliateMarketing #PubDev #PublisherDevelopment #StrategicPartnerships??

?? Did you know Amazon’s affiliate ecosystem is one of the most powerful tools for driving e-commerce success on the platform? At Gen3 Marketing, we help brands harness that potential by building and optimizing Amazon affiliate programs that deliver real results. Our team combines years of industry expertise with cutting-edge strategies to: ?? Increase your brand’s visibility on the world’s largest online marketplace. ?? Build high-performing partnerships that maximize profitability. ?? Navigate Amazon’s complex ecosystem with confidence. Success in affiliate marketing isn’t just about being present—it’s about being strategic. Whether you’re just starting or looking to optimize your existing efforts, we provide the insights and support to help you grow. Learn About Our Amazon Affiliate Services → https://lnkd.in/eAcD4MjQ #AffiliateMarketing #AmazonSuccess #ECommerceGrowth #Gen3Marketing

? People Behind the Success of Gen3 Marketing ? ?? Meet Karen R., our Senior Manager of Growth Operations, who came to Gen3 eight years ago through the OPM Pros acquisition. Karen has been instrumental in shaping efficient frameworks that drive collaboration and optimize workflows, evolving initial practices into standards that continue to elevate productivity across the company. ?? What sets Karen apart is her natural initiative and keen listening skills. She prioritizes open communication and thrives in a team environment, ensuring projects are managed seamlessly and goals are met efficiently. Her dedication doesn’t just keep operations running smoothly—it enhances productivity and collaboration. ?? Always solution-oriented, Karen expertly aligns Sales, Marketing, and Creative teams, creating processes that enable quick, impactful outcomes. Her efforts have streamlined engagement, leading to rapid results that have played a significant role in securing major wins and driving Gen3’s growth forward. ?? Outside of work, Karen maintains a thoughtful balance with a Zen-like lifestyle, finding inspiration in moments of reflection and staying open to new ideas. ?? Join us in recognizing Karen’s invaluable contributions and the lasting, positive impact she makes every day! #Gen3Marketing #OperationalExcellence #TeamSpotlight

Is your brand really partnering with the right affiliate network? Choosing the perfect network can make or break your growth strategy. Get it right, and your brand's trajectory could skyrocket. ?? At Gen3 Marketing, we’ve spent 15+ years perfecting this art. Our work has earned top industry awards and unparalleled insights into connecting brands with the networks that align perfectly with their goals. We’ve put together a guide detailing our top affiliate network recommendations and how they can transform your business. Curious? Here's the guide - https://lnkd.in/eGsdaTrZ P.S. The right network isn't just about better commissions; it's about strategic partnerships that drive your business forward. #AffiliateMarketing #Growth #Gen3Marketing #DigitalStrategy

With another incredible year of #PareshConnect events behind us, we’re celebrating the connections, partnerships and very memorable moments we created together!?? ? Hosted by Gen3 and spearheaded by Executive VP, Paresh Vadavia, PareshConnect has fast become the go-to networking event at major affiliate conferences across the U.S.?? ? A huge thank you to all our sponsors and attendees who joined us in 2024. Your support made every event unique. We can’t wait to make 2025 even better!?? ? Interested in sponsoring PareshConnect next year? Secure your chance to be part of an industry-leading event that boosts brand visibility across the affiliate eco-system! Learn More: https://lnkd.in/evD7FTb9? ? #AffiliateMarketing #Networking ?

? Within any agency, we often hear about the CEOs, Vice Presidents, Directors, but the essential work of associate account managers often goes unnoticed. One standout UK team member, Jess Burgess, has been at the heart of client success for a decade.?? ? ?? Jess joined Gen3’s UK team in 2014, transitioning from administrative roles into the world of affiliate marketing. Under the mentorship of senior leaders, including Senior VP Bruce Clayton, Jess excelled in managing daily operations for multiple affiliate programs. She did and continues to play a pivotal role in strengthening affiliate relationships, negotiating placements, and securing added value across all programs she works on.? ? ?? Jess’s dedication and attention to detail have contributed to the Gen3 UK team’s consistent recognition, being shortlisted or winning Best Affiliate Agency every year since she joined. Her commitment, work ethic, and expertise have laid a strong foundation for the team’s continued success.?? ? 3?? In this industry we all love, there are those rare individuals who become the backbone of a company, and Jess is one of them. She’s trained new team members, provided support, and earned the respect of senior management through her hard work and commitment to the company.?? ? ?? Outside of work, Jess found personal happiness whilst at Gen3, meeting her soon-to-be husband ahead of their wedding next year. She’s obsessed with beauty and fashion, and a true foodie, with a particular love for brunch. Known for her contagious laugh, Jess lights up every room she enters.?? ? ? Jess’s 10-year journey is a testament to her dedication and love for what she does. Thank you, Jess, for an incredible decade, we can’t wait to celebrate more milestones with you!?? ? #AffiliateMarketing #UnSungHeroes #DigitalMarketing?

Launching an affiliate program is about mastering the essentials, and The Workplace Depot’s success shows the power of doing it right.?? ? The Gen3 team crafted a targeted affiliate strategy tailored for the UK market, focusing on key partnerships and optimal channel selection. The result? A high performing program that continues to drive new customers and conversions.?? ? Read the full story on building impactful partnerships that deliver.?? ? https://lnkd.in/gk_6dhSr? ? #AffiliateMarketing #CaseStudy #DigitalMarketing #AffiliateProgram??

Influencer marketing is essential for brands aiming to amplify reach and engagement. Director of Influencer Services Yulia Shilkina shares why a well-defined strategy is the difference between effective campaigns and wasted efforts.?? ? Gen3 Marketing’s tailored approach ensures your influencer partnerships resonate and deliver measurable ROI. With experience across all influencer tiers – nano, micro, macro, and mega – we align each step to your brand’s goals, maximizing your campaign’s impact.?? ? Discover what it means to craft an influencer marketing plan that leads to success. ??? ? https://lnkd.in/etzztcRi? ? #InfluencerMarketing #AffiliateMarketing #MarketingStrategy #DigitalMarketing

Community spirit is woven into everything we do at Gen3. One initiative we were especially proud to take part in was the Marine Corps Toys for Tots Foundation, a program that delivers new toys to children in need, spreading joy during the holiday season. Led by Nicholas D'Amico, Sr. VP of Business Development, the Gen3 team came together to support this compelling cause. Nick’s leadership and dedication embody the core values we hold dear at Gen3. Compassion, generosity, and making a positive impact on the lives of others.?? ? Through this project, we not only contributed toys but strengthened our sense of unity as a team, with every effort making a meaningful difference in our community.? ? We might be in the midst of Q4 and a busy time for the team, but Nick is focused on reigniting this project and once again demonstrating how the Gen3 team turns compassion into action, helping bring smiles to children who need it most.? ? #Gen3Cares #CommunityMatters #MakeADifference?

?? People Behind the Success of Gen3 Marketing ?? ?? Meet Melissa Payette, who has been a vital part of the Gen3 team since July 2017. Starting her journey as an account manager, Melissa transitioned from a marketing agency, where she handled diverse media buys, to the exciting world of affiliate marketing!?? ? ?? Despite starting with little knowledge of the field, her dedication and hard work led her to quickly fall in love with the industry. Just 1.5 years in, she was promoted to Senior Affiliate Manager, where she continues to thrive and make a significant impact!? ? ?? Melissa’s career at Gen3 is filled with standout accomplishments. She helped launch and grow key programs, including HelloFresh Canada and Thrive Market, transforming them into high-performing accounts. ?? One highlight was managing the Sandals and Beaches Resorts account, where she organized an unforgettable influencer trip to Montego Bay and later joined their "Social Media on the Sand" event in Turks & Caicos, where she also got engaged!? ? ? Melissa has a passion for mentorship, having worked with numerous account coordinators over the years. She believes strong leadership is key to success and retention. Many of her former coordinators have advanced to affiliate manager roles, a rewarding testament to her impact on their careers and growth.? ? ?? Known for her organized, “Type A” approach, Melissa believes that teamwork is essential to success. As a Senior Affiliate Manager, she collaborates closely with her team, adapting her leadership style to meet individual needs. Open communication is key for her, ensuring everyone knows what’s expected and feels comfortable seeking support.? ? ?? Outside of work, Melissa enjoys reading, powerlifting, concerts, and hiking. Family is her top priority, and she cherishes her time with her two young daughters. A fun fact about her journey: during the pandemic, she moved to the Middle East to reunite with her husband after being apart for over nine months. Now back in Montreal, her kids hold dual citizenship and will always have a connection to their birthplace!? ? ? From her early days in media to her deep-rooted expertise in affiliate marketing, Melissa’s journey reflects her dedication to growth, mentorship, and her team. We’re proud to have her as a cornerstone of Gen3, where her passion continues to inspire us all.? #AffiliateMarketing #Teamwork #Mentorship #Growth