Gen3 Marketing

?? People Behind the Success of Gen3 Marketing ?? ?? From the UK to Argentina, Tom Nash’s journey is as global as the brands he supports.? ?? As a Senior Affiliate Manager, Tom brings calm leadership and cross-continental experience to his portfolio of clients across retail, streaming, and electronics.? ?? Tom became part of Gen3 in 2021. Since then, he’s played a pivotal role in launching and scaling affiliate programs, earning praise from clients for building high-impact partnerships and driving profitability from day one. ?? What sets Tom apart isn’t just his industry expertise, it’s his approach. Monday mornings? Calm and cool. Collaboration? Thoughtfully structured so his team can thrive independently.? ?? Whether it’s submitting award entries for client success or steering programs toward sustainable growth, Tom’s eye for strategy (and eye for detail, literally, he has two different colored eyes!) keeps the momentum going. ? Off the clock, he’s a proud dad to a Peppa Pig enthusiast and an avid football (soccer!) fan with deep roots in the sport. ?? If we need a calm head and strong personality to score a winning penalty in the World Cup final, Tom would certainly be the person to take it ?? #AffiliateMarketing #MeetTheTeam #DigitalMarketing?

?? Marketing budgets aren’t infinite. So why waste them? Brands don’t just need visibility; they need measurable growth. That’s where Performance Marketing delivers. ?? Affiliate Marketing – Pay for results, not promises.? ?? Performance PR – Earn media that drives revenue.? ?? Paid Media – Target smarter, convert faster. If your marketing isn’t measurable, is it really working? Find out how to make every dollar count. ?? https://lnkd.in/eBCqtX4b #AffiliateMarketing #PerformanceMarketing #MarketingROI #DataDrivenGrowth?

The smell of change is in the air ??? ? A fragrance retailer had an in-house program that was running... but not winning ??? ? ?? Partner mix? Off? ?? Commissions? Misaligned.?? ?? Growth? Stuck? ? A few smart shifts, commission restructuring, partner expansion, and performance-based optimizations, changed everything.?? ? What happened next? Let’s just say 122% revenue growth was only the beginning.?? ? Read the full Gen3 Breakdown here. ??? ? https://lnkd.in/eR3d5CHF? ? #AffiliateMarketing #GrowthStrategy #Ecommerce #Marketing #MarketingStrategy?

Shoptalk Spring ?? ?? March 25-27 | Mandalay Bay, Las Vegas Shoptalk 2025 is days away. The biggest conversations in retail and eCommerce are happening here, with 10,000+ industry leaders and 200+ speakers driving the future. Gen3 Marketing will be there. ?? Paresh Vadavia (EVP) & Jon Kendall (SVP) are attending, bringing expertise across: ??? Affiliate marketing & strategic partnerships? ?? Performance PR & digital outreach? ?? Paid media, SEO, and full-funnel growth strategies See you in Las Vegas ?? #Shoptalk2025 #EcommerceStrategy #AffiliateMarketing #PerformanceMarketing #SEO #PaidMedia?

???People Behind the Success of Gen3 Marketing ?? Meet Lenka Harichova, an Affiliate Manager at Gen3, celebrating six years with us this May!? ??? Lenka studied Management of Culture and Tourism, sparking a love for exploration. She spent nearly three years working on cruise ships, then transitioned into marketing, gaining experience on both agency and client side. ?? Looking for remote flexibility, she found the perfect fit at Gen3.? ?? Adapting to a new industry and remote work from Europe, Lenka quickly made an impact. Her eye for detail and structured approach keep campaigns running smoothly.? ?? Lenka stays active year-round. Biking, skiing, hiking, and swimming, often with her family. Their vacations? 200 km bike rides and hikes! ?? ?? Even with an ocean between them, Lenka and her team are the perfect fit. She values a supportive, fun culture and tackles every challenge with a sharp, problem-solving mindset.? Keep on climbing, Lenka!? #AffiliateMarketing #MeetTheTeam #DigitalMarketing?

The Power of Partnerships in Action. Gen3 Marketing Shortlisted six times at the US Partnership Awards. Recognition like this is built on smart strategy, strong relationships, and results that matter. A nod to the Gen3 teams crafting breakthrough campaigns and the partners driving success alongside them. Joining the affiliate community to celebrate success across the industry at the US Partnership Awards Ceremony in Hollywood, Florida, on April 24, closing out PI LIVE USA. #AffiliateMarketing #PerformanceMarketing ##DigitalStrategy #BusinessGrowth #MarketingStrategy?

?? Not every sale is a win ?? Your affiliate program is bringing in sales, but... are they truly valuable?? If you’re rewarding transactions that would’ve happened anyway, you’re not growing, you’re treading water.? The real measure of success? Incrementality.? ?? Are affiliates driving new customers? ?? Are they accelerating purchase decisions? ?? Are they influencing higher-value orders?? If you can’t answer yes with confidence, it’s time to rethink your approach.? We provide a Gen3 breakdown here. ?? https://lnkd.in/e2q8ZAYz? ? #AffiliateMarketing #DigitalStrategy #PerformanceMarketing #BusinessGrowth #MarketingStrategy #Incrementality?

?? Financial brands, are you playing a dangerous game?? One incorrect APR. A misleading bonus offer. A compliance misstep that costs millions. It happens more than you think.? At Gen3, we built a compliance framework that catches issues before they become problems: ?? Real-time card feeds. No more outdated rates on publisher sites.?? ?? PDF summaries. Every partner gets clear, non-negotiable guidelines.?? ?? Classification rules. We don’t just track errors, we shut them down, fast.? Most brands find out about compliance issues when it’s too late. You don’t have to be one of them.? Get the full Gen3 breakdown here. ?? https://lnkd.in/eXdk-nWA #AffiliateMarketing #FinServ #Compliance #DigitalMarketing #RiskManagement??

Shoptalk Spring ?? is approaching ?? ?? March 25-27 | Mandalay Bay, Las Vegas 10,000+ retail decision-makers. 200+ game-changing speakers. And the bold ideas shaping what’s next in eCommerce. Gen3 Marketing is in the room... ?? Paresh Vadavia (EVP) & Jon Kendall (SVP) are attending, ready to connect on affiliate, Performance PR, and the full-funnel marketing strategies driving retail growth. If you’re serious about scaling revenue through partnerships, let’s make it happen.? ? Connect with us in Las Vegas. #Shoptalk2025 #RetailInnovation #PerformanceMarketing #AffiliateMarketing ?

Influencer marketing without a plan is just throwing money at the internet and hoping for the best. Yet, brands do it all the time, partnering with the biggest names, tracking the wrong KPIs, and expecting magic. Here’s the truth: A smaller, engaged audience beats a massive, disinterested one every time. So, how do you build an influencer marketing strategy that actually works? It starts with:? ? ?? The right influencers (hint: size isn’t everything)? ?? Clear goals tied to measurable outcomes? ?? A repeatable process, not just a one-off campaign The brands getting this right aren’t just running influencer campaigns, they’re engineering influence. Break it all down here. ?? https://lnkd.in/etzztcRi #AffiliateMarketing #InfluencerMarketing #DigitalStrategy #MarketingTrends #PerformanceMarketing?