Gen3 Marketing

Is your SEO strategy ready for AI? Generative Engine Optimization (GEO) is reshaping how content ranks in AI-generated results. Perry Piekarski, Gen3’s Senior Director of Organic Marketing, explains how GEO works alongside traditional SEO to keep your content competitive. From leveraging expert quotes to optimizing technical SEO, see how to stay ahead in an AI-first world. ?? Learn more in Perry’s latest blog. ?? https://lnkd.in/eETwkbE6 #SEO #GenerativeAI #DigitalMarketing #SearchOptimization

People Behind the Success of Gen3 Marketing ?? ?? Meet Ellie Inman, Senior Affiliate Manager based in the UK, who’s been with Gen3 Marketing for nearly 8 years. Starting out as a Business Admin Apprentice with no idea what the affiliate world entailed, Ellie quickly worked her way up, managing her own portfolio just a year later. ?? In 2020, Ellie pursued an offer from Gen3 to gain her Digital Marketing Diploma through the IDM (Institute of Data & Marketing), all while navigating the challenges of the pandemic and ensuring her clients continued to thrive. In March 2023, Ellie was promoted to Senior Affiliate Manager, where she now manages clients, supports the team, and mentors junior staff to help them grow into great AMs. ?? Ellie is proud of her ability to secure ongoing client renewals and tackle any challenge head-on. She takes a direct approach with clients, adjusting her style to suit their needs while always maintaining Gen3’s core values. Within the team, Ellie is known for being approachable, making sure her colleagues not only get answers but understand the bigger picture. ?? Outside of work, Ellie is a self-proclaimed crazy cat lady, enjoying downtime with her two cats, her partner, and a good book. She’s also a big fan of road trips around the UK and has a serious Starbucks habit! ? Ellie’s journey from apprentice to Senior Affiliate Manager highlights her dedication and resourcefulness. Her ability to grow and help others thrive makes her an essential part of the Gen3 team, always ready to tackle challenges and support both clients and colleagues alike. #AffiliateMarketing #Leadership #Teamwork #Mentorship #Gen3Family??

?? Cologne, Germany ?? September 18-19 Gen3’s Associate Director, Alan Holder, will be in Germany this week to discuss all things affiliate marketing at DMEXCO - Digital Marketing Expo & Conference. Later this month, members of the Gen3 team will be at #CardCon in San Antonio, followed by Rakuten Advertising's #Dealmaker and eTail? in Canada. With September packed full of events, it’s the perfect time to connect in-person and explore how our strategies can drive real results for your brand! #AffiliateMarketing #DMEXCO #eTailCanada #DealMaker #CardCon #PerformanceMarketing

We’re back from an unforgettable CJU24 in Santa Barbara! Huge thanks to CJ for pulling off such a fantastic event, and to everyone we connected with this week! We also want to shout out everyone who made it to #PareshConnect - what a night! Huge thanks to DealNews and SitePlug for helping make our final event of 2024 one to remember. ??? #CJU24 #AffiliateMarketing #PerformanceMarketing #DigitalMarketing

?? People Behind the Success of Gen3 Marketing ?? ?? Meet Nikki Yorgiadis, Director of Publisher Development, who’s been with Gen3 Marketing for 4 years and is a key player in connecting publishers with our delivery team. ?? Nikki heads up the Publisher Development Department, where she works on building new relationships and strengthening existing ones—acting as a crucial bridge between publishers and the team that delivers results for our clients. ?? One of Nikki’s proudest moments this year was stepping onto the stage as a speaker at Rakuten Advertising's Optimism conference, discussing Card Linked Offers (CLO). ?? She’s also an active voice in the industry, serving on the Performance Marketing Association Publisher Recruitment Council and recently speaking on their Buy Now, Pay Later (BNPL) webinar. ?? For Nikki, networking at conferences isn’t just about exchanging business cards—it’s about building partnerships that truly matter and move the needle. ?? As the leader of a small but 'mighty' team, Nikki's focus is on collaboration. She believes in being available and supportive, fostering a positive work environment. Weekly workshop calls are a staple, where the team can brainstorm, troubleshoot, and make sure everyone’s aligned—because when the team wins, everyone does. ?? Outside of work, Nikki loves horseback riding and is also an avid board gamer with a huge collection. When she’s not gaming, she’s experimenting in the kitchen with new recipes and enjoying time with family and friends. ? Nikki’s journey at Gen3 is one of leadership, connection, and making a real impact on the publisher side of affiliate marketing. Her commitment to both work and play reflects the balance we strive for at Gen3, and we’re proud to have her as part of the team. #PublisherDevelopment #AffiliateMarketing #Leadership #Teamwork

SEVEN nominations, one incredible team! Gen3 Marketing has been shortlisted for SEVEN awards at this year's Global Performance Marketing Awards, including 'Best Affiliate & Partner Marketing Agency'. From groundbreaking work in AI and Content Commerce to Performance PR campaigns, these nominations reflect the dedication and creativity of the Gen3?team and the strength of our client partnerships. Being recognized on this scale only reinforces our commitment to staying at the top of our game. London’s calling, and we’ll be there on October 21st #GPMA24 #AffiliateMarketing #PerformanceMarketing ?

The FTC’s new guidelines on fake reviews set a higher standard for transparency in digital marketing. At Gen3, we focus on strategies that build long-term trust through real, honest consumer feedback. Understanding these rules is critical for affiliate partners and marketers alike - ensuring compliance while maintaining credibility is key to driving sustainable results. Explore Gen3's insights on the latest FTC updates and what it means for your business. ?? https://lnkd.in/eYzY5wbw #DigitalMarketing #AffiliateMarketing #FTCCompliance #PerformanceMarketing

It’s a busy time for the Gen3 Marketing team, and we wouldn’t have it any other way! From #CJU24 to CardCon, the team is ready to discuss what’s next for credit cards and consumer credit. ?? As Leilana Cantrell and the team head to San Antonio, ?we’re continuing the conversation on driving results in #FinServ affiliate marketing.?? We're also attending the CJ Excellence Awards tonight, as proud finalists for Agency of the Year, celebrating the successes of our industry. September’s conference calendar is packed! Stay tuned for updates as our team hits the road, attending key industry events throughout the month. #FinServ #AffiliateMarketing #CreditCards #PerformanceMarketing

?? Ready to elevate your influencer marketing?? Today, Yulia Shilkina, Gen3’s Director of Influencer Marketing, will share how Gen3 Marketing uses the new Google Analytics integration on Creator.co to measure ROI like never before. Yulia explains, "With this integration, we can now paint a more complete picture by correlating social posts with changes in site traffic and conversions.” Don’t miss out on actionable strategies that can transform your marketing efforts!? ?? Registration Link: https://lnkd.in/ejHBejuE ?? Watch Live: https://lnkd.in/eWhckrfV ?? Date: September 10th, 2024? ? Time: 10 am PST / 1 pm EST? ? #InfluencerMarketing #InfluencerWebinar #AffiliateMarketing #DigitalMarketing #GoogleAnalytics

Unlocking new levels of expertise! Congrats to members of the Gen3 team for being named CJ Ambassadors for 2024. Leading the way in affiliate expertise, one solution at a time. Meet the experts behind the success ?? https://lnkd.in/erBxqzuC #AffiliateMarketing #AffiliateExperts #DigitalMarketing #AffiliateSuccess?