Creator Commerce + AI + Vegas.... are you in? gen.video and the rest of the AI Commerce Collective will be at Shoptalk with a full agenda at the Mandalay Bay Beach. Come say hello at the Mandalay Bay, Cabana 8! Tues. March 25th ? @ 10am - 10:40am, Seizing the AI Opportunity ?? @ 3:30 - 5pm, Happy Hour & PDP Makeovers Wed. March 26 ? @ 10am - 10:40am, Bringing AI to Your Content Workflows ?? @ 3:30 - 5pm, Happy Hour ?? Secure your spot, link in comments.
gen.video
广告服务
Weston，Massachusetts 4,195 位关注者
The premier social commerce platform that utilizes influencer marketing to drive online purchases via shoppable media.
关于我们
Today’s consumer is on-the-go and on their phone being entertained and inspired to shop by the videos they watch. Our services are driven by insights and managed by experts to deliver results and delight people around the globe for brands of all sizes. Powered by our proprietary AI content collaboration hub.
- 网站
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https://www.gen.video
gen.video的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Weston，Massachusetts
- 类型
- 私人持股
- 创立
- 2016
- 领域
- YouTube、Social Media、Influencer Marketing、ecommerce、Influencer Video、Amazon Videos、Content Creation、Creator Management、Social Media Sales、Influencer Marketing、Technology、partnrUP、gen.video、Instagram、TikTok、Sponsored Ads和Paid Advertising
地点
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主要
获取路线
269 Conant Rd
US，Massachusetts，Weston，02493
gen.video员工
动态
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?? Pro Tips: for brands looking to optimize their creator and affiliate marketing programs. Don't take our word for it, hear from Jessica Thorpe - gen.video CEO ?? ?? ?? ??
Creator economy expert - running an influencer marketing company. Helping brands partner with creators to drive commerce.
Slow down. Give it time to develop and then nurture it. Just like most things, affiliate/creator marketing efforts are not immediate success. Sure you hear the wildly successful TikTok stories. What you probably don't hear is how many test & learns and 'failed' strategies were met along the way before they landed on that right mix. Set yourself up for success by building out program fundamentals and sound measurement frameworks so that you can really evaluate each partner, each channel and each content format to find what works and then double down. Some key take-aways: 1?? Start by onboarding to TikTok Shop and an affiliate platform like impact.com, Rakuten, Awin Global or CJ Affiliate 2?? Onboard a large variety of creators across Instagram, TikTok and YouTube so that you can be present across channels 3?? Ensure you work with a partner like gen.video that can guide you in how to set up a program that scales over time 4?? Think about tiered payment models that include commissions, fixed fees and bonuses based on meeting varies milestones and goals Most importantly... ensure the creators you partner with really enjoy your product and are true brand fans. Trust is at the core of social commerce success and it is on all of us to ensure we maintain and uphold that for our customers.
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Looking to bring loyalty and joy to your customers? Need more content and social proof? Our Shopify app can help! ??
Creator economy expert - running an influencer marketing company. Helping brands partner with creators to drive commerce.
The easiest way to scale UGC? It’s already in your store. ??? Sometimes we go to extraordinary lengths to find ordinary people who like to use and want to talk about your products. DTC brands that run on Shopify can empower customers to become your next content creators with just a few clicks. We've been doing this for Lifeboost Coffee now for a few months and saving hours of time and focusing spending on content and impact. Looking to automate your UGC reach out to learn more!
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Need a little help getting your creator commerce program off the ground. Here are some tips on how to get started from our CEO ??
Creator economy expert - running an influencer marketing company. Helping brands partner with creators to drive commerce.
Is creator commerce a fit for your brand? Maybe. My advice is step into it with intention. You can't expect success over night and each brand will have it's own blueprint for success. That's why it's important to think about the structure, expectations and timing for results before getting started. Here are 3 tips for getting started: 1?? Define clear commission structures and benchmarks 2?? Identify and onboard a mix of affiliates and creators 3?? Provide products to help get the flywheel going Remember, this is a process and a program that will be optimized over time. You have to give it time to grow and be nurtured. Success can be achieved over time and sometime where you least expect it.
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Why does gifting get such a bad wrap? Product seeding is one of the best ways to get creators interested in your affiliate programs on TikTok or Amazon. If you are a DTC brand that has a Shopify store we can help you scale your UGC efforts by sending gift links out to up to 5,000 creators at a time. With the right incentives to post you'll be surprised just how much content and new partnerships can be forged.
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Our CEO, Jessica Thorpe shares some perspective on the quiet sunsetting of Amazon Inspire.
Creator economy expert - running an influencer marketing company. Helping brands partner with creators to drive commerce.
Could 3rd time be the charm for Amazon? Only time will tell. Show of hands... or likes... how many people remember Amazon Spark and had higher hopes for Inspire when it launched a few years ago.
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Some brands power your workout... ?? others rescue you after it. What matters is knowing the importance of showing up where it counts. Creators are pros at weaving brands into their storylines naturally! ??? Whether it’s a cozy winter hike ?? a post-ski snack ?? or the not-so-glamorous side of cold-weather training And with gen.video's new AI search you can find those clips in a cinch to use in different marketing channels, like this linkedin post! How we made this post: 1. The background image was from a UGC campaign we did with Lotrimin. 2. The video is from a YouTube collab we did with Epic. 3. A quick prompt in our AI search found snowy scenes 4. Download and bring into Canva 5. And in minutes this winter themed post was published
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Why Creators Are the Perfect ‘Lovefest’ for Valentine’s Day Shopping & Affiliate Commerce? We're taking a look back on past partnerships that have centered around love to provide you inspiration and ideas. Many of these tips can be applied to other moments that matter most to your brand: ?? Tap Into Emotion – Seasonal moments thrive on sentiment. ?? Make Shopping Fun – Playful, relatable content drives purchase intent. ?? Commission Incentive – Drive & track conversions with affiliate links. ? Plan Ahead – Start campaigns early to maximize reach and impact. ?? Go Multi-Channel – Leverage TikTok, Instagram and YouTube to meet shoppers where they scroll. Read more in our blog post. Link in comments.
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This post might be NSFW ?? Social Media Managers... will love how easy it is to find content from your last minute Valentine's day social post. A quick prompt for 'love' ... Uncovered dozens of videos and static images featuring: ?? Couples ?? Flowers ???????? Kisses From influencer partnerships we've supported over the years. The gen.video AI Agent is ready to be your content calendar sidekick!
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We get it—game day is chaos. Serving up the perfect Super Bowl content can happen in a snap. Chances are you've got the perfect content at your disposal... If only you could find it so you could get back to work. That's where the new gen.video AI comes in. What you need to do: 1) come up with the idea 2) think of a prompt that will find the right content 3) select your video/images 4) download assets 5) head on over to Canva and use a pre-made template No scrambling, no stress—just quick, game-ready posts so you can get back to what really matters: enjoying kickoff. Speed matters in social. Let’s make it effortless. ????