gen.video

Get Your Brand Holiday-Ready with Proven Influencer Strategies ?? The holidays are a pivotal time for consumer brands, and a well-executed influencer campaign can be a game-changer. ?? Snag some best practices for turning holiday influencer content into shoppable experiences that convert. From boosting engagement to driving sales, we’ve got you covered with actionable tips for this holiday season. _________________________________ #holidayplanning #influencermarketing #socialcommerce #BFCM #Creators #UGC

Black Friday Came Early! We're giving early access to select influencer agency partners our new creator project management tool, partnrUP between now and the end of the year! - Centralize all your strategy sheets in one place - Influencer selection tracking across projects - Track content submission, feedback, revisions and approval workflows - Asset and rights management system built in Comment 'Content Collab' below and we'll get you on the list! ________________________________________ #influencermarketingplatform #creatormarketing #contentcollaboration

AI is rewriting the rules of content and commerce. Are you ready to keep up? ?? gen.video, in partnership with other social commerce companies have teamed up to create the AI Commerce Collective (AICC) -- bringing brand marketers an essential guide on how to harness AI to transform their content strategies and drive results at scale. Why it matters? ?? Consumers are using AI to make smarter shopping decisions. ?? Brands can use AI to optimize & scale creator and influencer content. ??? The AI Playbook for Digital Commerce ?? What’s inside : ? Build a business case for AI-powered content. ? Find quick wins for your digital strategy. ? Scale your content efficiently across thousands of products. ?? Ready to dive in? Download the Playbook here: https://lnkd.in/eQbrWvZV How are you using AI to power your content and creator marketing? Let’s discuss! ?? _______________________________________ AICC partners: MikMak | Vizit | firstmovr | Profitero | Salsify #AI #digitalshelf #digitalcommerce #content #socialcommerce #creatoreconomy #influencermarketing

?? Looking for an alternative to RMN Influencers? FACT: Just because a retailer offers influencers doesn’t mean you have to rely on them to support that channel! gen.video, Jessica Thorpe shares her take on a better path to shopper marketing success with influencers in her latest article. Reasons Why You Shouldn't Leverage Retail Media Network Influencers ?? Here’s what you’ll learn: 1?? you'll have limited access to critical data and relationships. 2?? authenticity and audience trust may suffer. 3?? less control of creative direction. If you’ve ever wondered whether you’re getting the best ROI from RMN campaigns—or if there’s a smarter, more impactful way to partner with influencers—this article is for you. ?? Read the full article here: https://lnkd.in/e9FZcfrW What are your thoughts on this approach? Let’s discuss below! ??

Enterprise brands shouldn't say yes so quickly to their retailer offer to partner them up with influencers. There are lots of options to support channels that don't tie you to a single retailer network. ?? Alternate Option ?? Run awareness campaigns and partner specific influencers to each retailer's needs. ? Why ? Efficiencies of time and efforts. A brand communication strategy that can be modified for each retailer and lets you centralize learnings and insights.

AI is changing how brands work, especially in digital commerce. ?? In fact, Accenture found that 97% of business leaders believe generative AI will reshape their companies. But where do you even start? gen.video is proud to be part of the AI Commerce Collective (AICC), collaborating with industry leaders to release their first resource, “The AI Playbook for Digital Commerce.” ??This Playbook helps brands create a clear plan for using AI in their content processes, from product discovery to customer experience. Here’s why this matters: ?? Consumers are already using AI to research products and make better purchase decisions (thanks to findings from BrandRank.AI). ?? For brands, AI is the key to managing and optimizing content across thousands of products, making it easier to stay efficient. In this eBook, you’ll learn how to: ? Build a business case for using AI ? Assess your tech setup ? Identify practical use cases to improve your digital strategy ? Get quick wins as you start integrating AI This is just the start of many resources we’re excited to share! https://lnkd.in/eEJTXRei #AICommerce #AIinBusiness #DigitalCommerce #RetailTech #GenerativeAI #DigitalTransformation?

?? Happy Halloween ?? No matter your budget, creators can bring your product to life during the big and small moments in their lives. Can you tell the difference between these videos? Here's what they have in common: ? All videos created using briefs provided to them. ? All videos were posted to TikTok or Instagram. ? All creators got paid for their content. ? All can be used by the brands in perpetuity. ? All were made using gen.video solutions. What is different? The approach. That is what is great about working with creators. ?? You can find the perfect fit for your brand and your budget! ______________________________ #influencermarketing #creatorcontent #UGC #Halloween #creatoreconomy #socialcommerce

Creators are the perfect partners for both tentpole events and smaller moments on your editorial calendar. Pro Tip: ?? The power of social proof lies in the consumer experience from a credible source not the size of their following. Learn more in this recent article from our CEO, Jessica Thorpe. ?? https://lnkd.in/etDg75xP

How will CPG Content Evolve with AI? Learn more today @ ? 1:00 – 1:45 PM ET Topics include: ?? How to optimize content for retail media and digital shelves ?? Ways AI improves collaboration between creative/marketing/ecom teams ?? Proven strategies for driving growth with AI-powered content Hear from leading expert: ?? Todd Hassenfelt, Global Digital Commerce Sr. Director, Strategy & Execution, Colgate-Palmolive ?? Lauren Livak Gilbert, Executive Director, The Digital Shelf Institute ??Liam Bucher, Director of Performance Marketing, Kerry ?? Carter Jensen, Sr. Manager, Digital Enterprise Strategy, General Mills ?? Charlie Brinckerhoff, Search and Content Strategist, Kimberly-Clark ?? --> https://lnkd.in/eSy8JQCR _______________________________ #AI #econtent #content #amazon #socialcommerce #digitalshelf #influenceragency #creatormarketing

?? Explore the Future of AI in CPG Content ?? Join industry experts on October 23 as they share insights on how AI is transforming content strategies for 2025 and beyond. Don’t miss the chance to hear from leaders shaping the future of ecommerce, marketing, and digital commerce. ?? Panelists ?? Todd Hassenfelt, Global Digital Commerce Sr. Director, Strategy & Execution, Colgate-Palmolive ?? Lauren Livak Gilbert, Executive Director, The Digital Shelf Institute ??Liam Bucher, Director of Performance Marketing, Kerry ?? Carter Jensen, Sr. Manager, Digital Enterprise Strategy, General Mills ?? Charlie Brinckerhoff, Search and Content Strategist, Kimberly-Clark ?? What you’ll learn: ?? How top brands are optimizing content for retail media and digital shelves ?? Ways AI is improving collaboration between creative, marketing, and ecommerce teams ?? Proven strategies for driving growth with AI-powered content ?? October 23 ? 1:00 – 1:45 PM ET ?? --> https://lnkd.in/eSy8JQCR ______________________________________ #digitalshelf #socialcommerce #AI #content #UGC #influencermarketing