geekspeak Commerce

Join us live on Thursday, March 27th at 12pm for our next episode of Point of Purchase! In this episode, Isaac Wanzama, Tricia Williams and Roger Dsouza are going to dive deep into the topic of Retail Media Networks. If you're a CPG brand looking to boost traffic and sales, you're going to want to tune in to this one. Catch the episode LIVE on LinkedIn here and make sure to RSVP to get notified: https://lnkd.in/gmpXu_Aw #retailmedia #retailmedianetworks #digitaladvertising #advertising #ecommerce #cpg #cpgbrands #ecomm #ecommerceads #ppc

Tune in to Point of Purchase Episode 29, going live on Thursday, March 27th! In this episode, we're diving into all things retail media networks, advertising, eCommerce, and CPG.

This Women’s History Month, we’re honoring the women who’ve transformed the way we communicate, connect, and do business. ??? From Madam C.J. Walker, who built a beauty empire by connecting directly with her customers, to modern-day leaders who are redefining conversational commerce, women have always been at the heart of innovation in how brands and consumers interact. At geekspeak Commerce, we believe in the power of conversation to build meaningful relationships between brands and their audiences. Women have been pioneers in this space—whether as entrepreneurs, marketers, or customer experience experts—shaping the future of commerce through empathy, creativity, and connection. This month, we celebrate the women who’ve paved the way and those who continue to lead the charge in creating authentic, impactful conversations. Let’s continue to amplify their voices and build a future where everyone has a seat at the table. Who’s a woman in commerce, marketing, or customer experience who inspires you? Let’s give them a shoutout below! #WomensHistoryMonth #ConversationalCommerce #WomenInBusiness #GeekspeakCommerce

It's been one year since Kenesha L. of One More Cocoa Inc joined us for the Black Business Catalyst Project...where is she now?! Kenesha has been working her chocolatier magic, launching not one or two but SIX new flavours! She's been busy participating in the community (like when she launched the special Whitby bonbon box in October) and was also recently featured in an Intuit QuickBooks video! Stay tuned for more new treats and flavours coming soon. Watch Kenesha on the #BlackBusinessCatalystProject on YouTube. All episodes available here: https://lnkd.in/gRhQEQ6Z

Another #ThrowbackThursday celebrating #BlackHistoryMonth and the #BlackBusinessCatalystProject. This project was a massive undertaking. For 5 weeks, we had the incredible Trèsolz, One More Cocoa Inc, Swift Hockey and House of Tiger Nut in our office, working hard on their eCommerce businesses with our team of experts and other amazing mentors. We captured everything on camera and released new episodes of the work every Friday in February. Everyone involved worked around the clock to not only enhance our participants' web presence but to produce an awesome show at the same time. All of that work was worth it when we won Gold at the Telly Awards! Our participants have also been up to amazing things since then, grabbing new opportunities and expanding their businesses to new heights. Did you watch the #BBCP last year? Rewatch the episodes on YouTube, or check them out for the first time here: https://lnkd.in/gRhQEQ6Z

We value community at?Ontario Shores Centre for Mental Health Sciences! We were thrilled to hear the insights, wisdom and lived experiences of Isaac Wanzama from geekspeak Commerce and Crystal Garvey PhD, RN, from Durham College, alongside my colleagues Doreen Bankole, Uzo Nnawuchi and Allana Sullivan on our #BHM25 panel. When communities come together, spaces for well-being and empowerment grow. Thank you to everyone who shared their stories loudly and authentically. “We can all get more together than we can apart. And this is how we gain power ... power is the ability to effect change ... ” (Martin Luther King, Jr.)

Did you know? 67% of consumers are more likely to buy a product if it has reviews or ratings. In eCommerce, trust is everything. Customer reviews not only provide social proof but also influence buying decisions and increase conversion rates. If you're not leveraging user-generated content, you could be missing out on sales opportunities. How do you encourage and manage product reviews for your business? Share your insights below! ?? #EcommerceTips #CustomerReviews #SocialProof #TrustMatters #OnlineShopping #ConversionBoost #DigitalMarketing

It's been one year since Michael MOSUWAIFO of House of Tiger Nut joined us for the #BlackBusinessCatalystProject. Where is he now?! Michael has been busy growing the House of Tigernut brand, expanding his product line, reaching new customers, and moving health and sustainability practices forward. Now, in 2025? You'll just have to wait and see what new and exciting plans Michael has cooking up. Watch Michael on the #BBCP here: https://lnkd.in/gRhQEQ6Z

The final countdown is on for the Path to Purchase Institute Retail Media Summit Canada. Three reasons why I cannot wait to head to Toronto next week: ???? The session lineup is lit: --Loblaw Advance's Rohit Sriram will take the stage with General Mills' Jeevan Grewal to share?how data-driven personalization and smart measurement drive impactful results. -- Molly Hjelm, Head of Ad Sales at Dollar General Media Network, will explore how the company is redefining the retail media space and partnering with brands to achieve omnichannel success. -- Our esteemed Cyndi Loza will unveil proprietary research into Canadian shoppers AND lead a panel on full-funnel tactics with Mars Pet Nutrition, Molson Coors Beverage Company & WK Kellogg Co. --Cineplex Digital Media panel with Broadsign's Jonathan Franco, Mars United Commerce & Vantage discussing key insights from the Canadian DOOH market that can be leveraged to drive in-store retail media success. -- and SO MUCH more! Additional details here: https://lnkd.in/g4ag2VwV ???? The networking is legit: During this volatile time it's more important than ever to make connections — and work together — to adjust to changing market needs. During our last session of the day, I will have the pleasure of facilitating roundtable conversations designed to help attendees forge new connections with industry peers while discussing the trends and challenges in retail media today. That's in addition to a geekspeak Commerce breakfast, myAthena lunch and Walmart Connect networking breaks. You'll definitely leave the event with connections you feel comfortable reaching out to post-show. ???? Last but not least, pistachio martinis courtesy of our happy hour sponsor Shalion. Will it be my new favorite cocktail? TBD, but it is the hot flavor of the moment and I am always willing to conduct field testing on behalf of P2PI's Beverage Alcohol Commerce Initiative share group. #BACi If you are attending, I look forward to connecting in person. See you soon! #RMSCanada #RetailMediaSummitCanada #P2PI

Ensuring your website is accessible isn’t just about compliance—it’s about creating an inclusive experience for every user. From adding alt text to ensuring proper contrast and keyboard navigation, small changes can make a big impact. ?? Tool to Try: WAVE Accessibility Checker provides actionable insights to help improve accessibility and compliance. How do you approach accessibility in your digital strategy? Share your insights below! #WebAccessibility #InclusiveDesign #TipTuesday #UserExperience #DigitalInclusion #EcommerceTips #UXDesign #WebsiteOptimization