Gebeya Inc.转发了
Gebeya Inc. has appointed Efri Dereje, MBL as its new Chief Marketing Officer (CMO), a pivotal move as the company accelerates its mission to empowering African entrepreneurs and their customers to seamlessly communicate, collaborate, and trade. Based on her strong track record in strategic digital marketing, growth campaigns, and brand storytelling, Efri is expected to play a key role in shaping the next chapter of Gebeya’s growth and market expansion across Africa and globally. Efri brings over eight years of hands-on experience in digital marketing, campaign management, and brand strategy. Her career spans several high-impact roles—from leading marketing teams to scaling engagement and conversions as Senior Marketing Manager at Gebeya Inc. itself. Notable achievements under her belt include a 40% increase in email open rates, 30% growth in landing page conversions, and a 1000% boost in link clicks on social media. Her analytical mindset and creative execution have consistently driven performance and engagement at every level. Holding a master’s degree in business leadership from Addis Ababa University, and a bachelor’s in marketing management, Efri combines academic rigor with market-savvy insights. Her cross-sector experience—from tech startups to global development organizations—equips her with the tools to drive transformative marketing strategies tailored to dynamic African markets. At Gebeya, she will be tasked with amplifying the brand’s presence, refining its value proposition, and supporting its mission to connect top-tier African talent with global opportunities. Amadou አማዱ Daffe, the CEO of Gebeya welcomed her in her new role saying, "I'm excited to have you as my CMO at Gebeya. Your talent, resilience, and execution style are exactly what we need to take our story to the next level. Let’s do great things!" Gebeya is reshaping Africa’s service economy one business at a time. With innovations like Gebeya Jitume, an AI-powered platform helping African freelancers, consultants, and SMEs look professional, and manage bookings, Gebeya is giving structure to the hustle. Gebeya isn’t just talking about African potential—it’s building the systems to unlock it. As CMO, Efri will lead efforts to tell this story—one of African excellence, opportunity, and tech-driven growth—across digital channels and global platforms. #GebeyaInc #LeadershipAppointment #EfriDereje #AfricanTalent #WomenInTech #MarketingLeadership #CMO #DigitalMarketing #PanAfricanTech #TechTalent #AfricaInnovation #BrandStrategy #GrowthMarketing #FutureOfWork #GebeyaLeadership