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Geben Communication

Geben Communication

公共关系和沟通服务

Columbus，Ohio 2,735 位关注者

Accelerating clients' growth through smarter communication

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关于我们

Geben Communication accelerates clients’ growth through smarter communication, specializing in public relations, social media (paid and organic), content marketing, and data analytics/insights. We work with a range of B2B and B2C clients from startups and emerging brands, to Fortune 200 companies … and everything in between. We have a special affinity for mission-driven nonprofits and social enterprises, as well as for-profit brands that share our commitment to Do Well By Doing Good. Clients have been featured in a variety of high-profile outlets, including the New York Times, the Wall Street Journal, CNBC, Cheddar, Entrepreneur, the Associated Press, Women’s Wear Daily, Marie Claire, ESPN.com, Bloomberg.com, LATimes.com, People.com, Glamour.com, TechCrunch, and Mashable. Driven by data, we also believe social media isn’t about amassing followers; it’s about conversions. We develop and execute campaigns to drive leads, increase revenue and support sales goals. At Geben Communication, we focus on telling a story … communicating the right message to the right audience … influencing perception. Ready to tell your story? Email [email protected].

网站
https://www.gebencommunication.com
所属行业
公共关系和沟通服务
规模
11-50 人
总部
Columbus，Ohio
类型
私人持股
创立
2009
领域
Public relations、Media relations、Social media、Crisis management、Blogger relations、Marketing communication plans、Message development、content creation、Event planning and publicity、data analytics、content marketing和community management

地点

  • 主要

    143 E Main Street

    Suite 200

    US，Ohio，Columbus，43215

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动态

  • The media landscape is evolving at a relentless pace — shrinking newsrooms, shifting algorithms and emerging content platforms make it impossible to rely on a single strategy. Brands that don’t adapt risk losing relevance and visibility. In her recent byline with Ragan Communications and PR Daily, our president, Heather Whaling, highlighted the three audits that every brand and communicator should know. - Social Media Audit:?Are you on the right platforms? Is your content driving meaningful engagement? - Competitive Earned Media Audit:?Where does your media presence stand compared to competitors? - Strategic Communication Audit: Is your media mix delivering maximum ROI? These aren't about fixing what's broken but optimizing what's working to refine messaging and maximize impact.

    查看Heather Whaling的档案
    Heather Whaling

    I help companies, nonprofits, and people accelerate growth and impact. | Agency Owner, Angel Investor, Nonprofit Board Member

    Your audience has moved. Have you? Too often, brands pour time, money, and resources into social media—only to see engagement drop, reach decline, and conversations happen elsewhere. The problem isn’t always the content. Sometimes, it’s the platform. As I shared with Ragan Communications and PR Daily, a social media audit helps answer key questions: 1) Are we investing in the right platforms? (Where is your audience actually active?) 2) What type of content resonates most? (Video, infographics, thought leadership?) 3) How are people engaging with us? (Likes don’t tell the whole story—what’s the sentiment behind interactions?) 4) Are we measuring up to competitors? (Who’s leading the conversation in your space?) ?? Case Study: A consumer goods brand we worked with saw a major drop in organic engagement on Instagram. After a social media audit, we discovered their audience had migrated to LinkedIn and niche online communities. By shifting resources, they increased engagement by 40% in just three months. The lesson? Social media isn’t “set it and forget it.” Platforms evolve, algorithms shift, and audience behaviors change. Regular audits keep you ahead of the curve. If you’re unsure whether your social media strategy is working as hard as it should, let’s chat. Drop a comment or DM me—I’d love to hear how your brand is navigating these changes. https://lnkd.in/gNn85pEZ

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    Geben Communication

    2,735 位关注者

    LinkedIn isn’t what it used to be. More people are getting political—and that can be a good thing if you know how to navigate it. Your voice reflects your company, making clarity and strategy essential. An Issues Workshop helps define where your brand can contribute meaningfully, while the ACTIONS Model provides a framework for thoughtful response—whether that’s amplifying experts, taking action, or choosing silence. If you haven’t brought your team together yet, now is the time. Hear more from our founder and president Heather Whaling. ??

  • 查看Geben Communication的组织主页
    Geben Communication

    2,735 位关注者

    Ready to jumpstart your career in communication and create a meaningful impact this summer? Geben Communication is seeking innovative, driven, and curious students and graduating seniors to join us as our Summer 2025 Intern! As an intern at Geben, you’ll gain hands-on experience in PR, social media, and digital marketing while working on impactful projects for clients across diverse industries. We’re committed to empowering the next generation of communicators with the tools, mentorship, and opportunities to thrive—both personally and professionally. ? What you can expect: ??Real-world experience? ??Collaborative projects with our award-winning team ??Opportunities to learn and innovate in a fast-paced, results-driven environment ??Apply here: https://bit.ly/3PBAMqO

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  • 查看Geben Communication的组织主页
    Geben Communication

    2,735 位关注者

    Stakeholder mapping transforms internal communications from reactive to strategic, and we've seen the impact firsthand, which is highlighted in our president,?Heather Whaling's recent byline for Ragan Communications and PR Daily. At Geben, our clients rely on us to help them navigate complex organizational dynamics with clarity and precision. Stakeholder mapping is our proactive internal communications palling strategy, uncovering overlooked voices and ensuring alignment across teams, creating internal communication campaigns. By tailoring messages to specific audiences and empowering key influencers, we've helped our clients boost engagement, foster trust, and drive measurable results. Don't hesitate to check out the article or reach out to learn how stakeholder mapping can level up. https://lnkd.in/g9E-ze-Z

  • 查看Geben Communication的组织主页
    Geben Communication

    2,735 位关注者

    ????’???? ???????????????? ???? ?????????? ???????? ?????? ????????: ?????? ?????????????? ?????? ??????????????????, Heather Whaling, ?????? ???????? ?????????? ?????? ???? Ragan Communications and PR Daily ?????? ?????????? ???? ???????????????????????????? ?????? ????????! ?? This recognition highlights Heather’s visionary leadership and the incredible strides Geben Communication has made over the past year. Together, we’ve: ?? ???????????????? ???????????? ???????????????????????? ???????????? ????+ ???????????? ?????????? ?????? ???????????????? ??????????????, reflecting our commitment to creating unmatched client experiences. ?? ???????????????????? ?????? ???? ?????????????? ?????????? to clients through our Client Success Trifecta, earning us more PRSA awards than any other local agency—including Best in Show! ?? ?????????????????? ?????? ????????’?? ????????????, with 16 promotions in the past year and innovative programs like the Zone of Genius and Skills Enhancement Sprint to help every team member thrive. At Geben, we believe success is about more than results—it’s about building unmatched experiences for both our clients and our team. This award is a reflection of that philosophy, and we’re so proud to celebrate this milestone with our community. Thank you to everyone who has been part of our journey. Here’s to continuing to push boundaries, elevate brands, and create impact together. ??

  • 查看Geben Communication的组织主页
    Geben Communication

    2,735 位关注者

    In case you missed it, Meta recently announced it's scrapping its third-party fact-checking program and replacing it with a "Community Notes" system—similar to the approach used by X (formerly Twitter). This move is framed as simplifying content moderation and prioritizing free speech, but we've seen this cautionary tale play out before. Since Elon Musk's takeover of X and the implementation of its community-based fact-checking system, content has become increasingly divisive, driving many users and businesses away from the platform. While it's too early to say what impact these changes will have on Facebook, Instagram and Threads, here's what brands can do now to prepare: 1?? ?????????????? ???????? ????????????????: Assess how your target audience reacts to these changes and engages with Meta's platforms moving forward. A shift in audience behavior could signal it's time to reallocate resources. 2?? ???????????????????? ?????????? ??????????????s: Platforms will continue to evolve, but your email list, website, and other owned channels are places where you control the narrative. Invest in these spaces to maintain a direct line to your audience. 3?? ?????????????????? ???????? ???????????????? ??????: Now is the perfect time to lean into other platforms like LinkedIn and Pinterest, where user engagement remains strong and content moderation feels more predictable. 4?? ???? ????????????????: Whether adjusting ad spend or reallocating content creation budgets, businesses that remain nimble are best positioned to weather any shifts in platform dynamics. ???????? ?????????????? ?????????? ????????'?? ????????-???????????????? ?????????????? ???????? ???? ???????? ?????????????? ?????? ???????????? ?????????? ??????????????????????Let's start the conversation below or contact our team to discuss navigating this evolving landscape. https://lnkd.in/ebY6Ngb8

  • 查看Geben Communication的组织主页
    Geben Communication

    2,735 位关注者

    The new year is almost here, which means it’s idea season—time for fresh campaigns, bold strategies, and creative breakthroughs. Feeling the pressure to think differently? We've got you covered. The Gebstorming Guide is a free resource designed to help you and your team kickstart 2024 with unconventional brainstorming strategies, like: ? Flipping “bad” ideas into brilliant solutions. ? Gamifying brainstorming to spark unexpected creativity. ? Using questions to uncover bold, untapped opportunities. Whether you're brainstorming your next big campaign or tackling a complex challenge, this guide is your secret weapon for out-of-the-box thinking. Ready to wow your boss? Download your free copy here: https://lnkd.in/gSxPhtjS

    查看Heather Whaling的档案
    Heather Whaling

    I help companies, nonprofits, and people accelerate growth and impact. | Agency Owner, Angel Investor, Nonprofit Board Member

    Feel like your brainstorming sessions are stuck on repeat? It’s time to shake things up. I’m sharing our Gebstorming Guide—a collection of four unconventional brainstorming strategies that will change the way you think about generating ideas. Grab this tool and you’ll learn how to: ?? Flip “bad” ideas into brilliant ones. ? Use questions to unlock fresh solutions. ?? Turn brainstorming into gamestorming. ...and more! Whether you're tackling a tough campaign challenge or looking for a fresh perspective, this guide will inspire bold, creative thinking. Download your free copy here and start brainstorming differently! https://lnkd.in/gSxPhtjS

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  • 查看Geben Communication的组织主页
    Geben Communication

    2,735 位关注者

    Fifteen years ago, Geben began as a one-person operation in a dining room. Today, we’re a team of 25, proud to help clients grow, innovate, and create meaningful impact. Thank you to our clients, partners, and #TeamGeben for being part of our story. As we celebrate this milestone, don't miss this post sharing 15 lessons from 15 years of building Geben from our fearless founder, Heather Whaling. Here’s to the next chapter and the opportunities ahead. ?? #15YearsOfGeben #BuiltForImpact #FueledByGratitude

    查看Heather Whaling的档案
    Heather Whaling

    I help companies, nonprofits, and people accelerate growth and impact. | Agency Owner, Angel Investor, Nonprofit Board Member

    One of my favorite quotes is: “Life isn’t linear, but it is abundant.” (Life is in the Transitions by Bruce Feiler). Fifteen years ago today, I started Geben during a time of enormous uncertainty—2009, the height of the recession. Building this company has embodied that quote in every way: The journey hasn’t been linear, but it’s been far more energizing, challenging, and rewarding than I ever imagined. Every day—but especially today—I’m filled with gratitude: ?? To the clients who trust us. ?? To the friends who refer us. ?? To the community that roots for us. ?? To everyone who has been part of #TeamGeben: You helped shape what makes us us, and I am so deeply appreciative for you. You learn a lot in 15 years of building a business. When I started Geben, I hadn’t looked at a P&L, didn’t know how to forecast, and had a very loose relationship with the concept of budgeting. Yet, I knew there was a different, better way to build an agency—one that prioritized people and profit, innovation and intention. So, today, in honor of Geben’s 15th anniversary, I want to share some lessons I’ve learned along the way. If you’re considering starting a business—or if you’re in the messy middle of entrepreneurship—I hope this encourages and energizes you: 1?? Build a company you love, and you’ll build a life you love. 2?? Being CEO can be lonely, but it doesn’t have to be. Create the right leadership team and surround yourself with mentors, advisors, and friends who get it and get you. 3?? Not all feedback is a gift. Know who to listen to—and how to tune out the rest. 4?? Believe in the (seemingly) absurd ideas. 5?? Bet on yourself. Always. 6?? Feel your feelings, but avoid making big decisions when you’re angry, frustrated, or anxious. Wait out the inner turbulence. 7?? Handpick your mentors, advisors, coaches, and hype squad. Find your people, and you’ll find yourself. 8?? Action sparks impact. 9?? Intentionality fuels ambition. ?? Only work with lawyers, accountants, and financial advisors who align with your values and goals. Good counsel is the bare minimum—expect more. 1??1?? Debt and credit are tools, just like the internet or your phone. Use them wisely, without judgment. 1??2?? Invest in reciprocal relationships. 1??3?? Prioritize unapologetically. 1??4?? Execute ruthlessly. 1??5?? When you give more, you grow more. Fifteen years ago, I took a leap into the unknown, and it’s been an incredible journey of growth, connection, and impact. Thank you to everyone who’s been part of it—here’s to the next chapter! ??

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  • 查看Geben Communication的组织主页
    Geben Communication

    2,735 位关注者

    AI is transforming how we connect, engage, and build relationships across every touchpoint in the marketing funnel — and at Geben, we’re embracing this shift wholeheartedly. In a recent CMSWire article, our VP of Growth and Innovation, James Anderson, shares how AI builds precise audience personas. For Geben, AI isn’t just about efficiency; it’s about elevating engagement and fostering genuine connections. We see AI as a powerful ally that enhances our team’s creativity and strategic thinking, allowing us to craft campaigns that go beyond reach to resonate with audiences. By combining data-driven insights with our personal touch, we aim to build stronger, lasting connections for our clients. Want to dive deeper? Read the article to see how AI is reshaping every stage of the communication journey! ?? https://bit.ly/40IBTM7 #AI #Innovation?

  • 查看Geben Communication的组织主页
    Geben Communication

    2,735 位关注者

    Recently, two members of our Geben team visited The Ohio State University to speak in Professor Jasmine Roberts-Crews’ Writing for Strategic Communication class. Mallory Grayson, an OSU alumna (Class of ‘17) and a seasoned pro at Geben shared her career journey and the realities of agency life. Joining her was Dominique Buchanan, a newer member of the team, who brought fresh perspectives from transitioning from client-side to agency work. Not only was this Dominique’s first speaking engagement, but her insights resonated powerfully with students eager to carve their own paths. At Geben, we believe in equipping the next generation with practical wisdom and building a bridge from academia to industry with transparency and authenticity. Here’s to shaping future leaders in communication and digital marketing! #OSU #PRPros

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