Amul (GCMMF)

We are pleased to inform Amul is ranked as the strongest food brand and strongest dairy brand in the world as per Food & Drink 2024, the annual report on the most valuable and strongest food, dairy & non-alcoholic drinks brands by Brand Finance, world's leading brand consultancy. As per the report, Amul (brand value up 11% to USD3.3 billion) has risen to become the world’s strongest food brand, with a Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating. Amul’s brand strength is attributed to its strong performance in familiarity, consideration, and recommendation metrics. Amul’s unique branding strategy, rooted in its cooperative structure and impactful marketing campaigns, has solidified its position as a household name in India. With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successful.

Mr Manoa Kamikamica, Hon’ble Deputy Prime Minister of Fiji along with H.E. Jagannath Sami, High Commissioner of Fiji and Mr. Losefo Koroidimuri were welcomed by Shri Shamalbhai Patel, Chairman, and Shri Jayen Mehta, MD, Amul (GCMMF) in Anand. The Amul Model of Dairy cooperative and it’s socio-economic benefits were discussed and along with possibilities of building a dairy cooperative network in Fiji.

#Amul Topical: At Rs 27 crores, the wicket keeper batsman is IPL’s most expensive buy!

#Amul Topical: Celebrating National Milk Day!

#Amul Topical: Celebrating the launch of the International Year of Cooperatives at the ICA Global Conference, New Delhi

#Amul Topical: Tribute to the much revered Durga in Pather Panchali!

We thank Shri Amit Shah Hon. Minister of Home Affairs & Cooperation for flagging off the #AmulCleanFuelRally from Himatnagar to Delhi in the presence of Shri Jagdish Vishwakarma, MoS, Cooperation & Industries, Shri Bhiku Sinhji Parmar, MOS, Food and civil supplies, Shri Bipinbhai Patel, Chairman, Gujarat State Cooperative cell, Shri Shamalbhai Patel, Chairman GCMMF (Amul), Dr Jayen Mehta MD GCMMF (Amul), Dr Meenesh Shah, Chairman National Dairy Development Board , Mr Kenichiro Toyofuku, Executive Director Maruti Suzuki India Limited and other dignitaries today

On the occasion of National Milk Day, the Car rally powered by Maruti Suzuki was flagged off from Kolkata on 18th November in the esteemed presence of Shri. Ranjit Singh, Executive Vice President, Sustainability Maruti Suzuki and Shri Manoranjan Pani, Chief General Manager, Amul (GCMMF). Four rallies are being organised from across India to spread the message of compressed biogas (CBG) which can be used to power bikes and cars as clean fuel. These rallies will culminate on Delhi to celebrate National Milk Day on November 26th. #Amul #AMULCleanFuelRally #NationalMilkDay #NMD #BioGas #DrKurien #NMDRally #NMD #NationalMilkDay2024

#Amul Topical: The Jake Paul vs Mike Tyson bout creates waves!

#Amul Topical: Donald Trump’s new Department of Government Efficiency!