Our recent The Wharton School + GBK Collective Enterprise AI Adoption study found that over 20% of companies report having a "Chief AI Officer." A quick review of LinkedIn profiles shows that many of these reported CAIOs are hybrid roles, combining a traditional technology or strategy leadership role with this new role. How is your organization handling this emerging accountability? Have you appointed a "CAIO?" Or how else are you handling the strategy and governance of your org's adoption of AI? (PS - personally, I'm not a fan of the growing number of CxO roles...but also understand the need to have some focused accountability for this important matter). Want to learn more about enterprise AI adoption and usage trends? Below is our executive summary, and I will post a link to the full study in comments below. #AI | #TechAdoption | #Innovation | #GenAI Stefano Puntoni | Mary Purk | Wharton AI & Analytics Initiative
GBK Collective
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Born from academics. Enlightened by data, research, and analytics. Built to solve marketing problems in high definition.
关于我们
Born from academics. Enlightened by data-driven research and analytics. Guided by expertise and experience. GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry-leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. To learn more about our unique and innovative approach, please visit www.gbkcollective.com.
- 网站
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https://www.gbkcollective.com
GBK Collective的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 11-50 人
- 总部
- New York
- 类型
- 私人持股
- 创立
- 2015
- 领域
- Consulting、Data Integration、Analytics/Marketing Science、Segmentation、Testing、Tracking Studies、Maintenance & Health Evals、Competitive Analysis、Customer Satisfaction & Retention、Business, Brand or Product Extension、Digital Strategy Testing、brand strategy、Product Marketing、Product Development、Advanced Analytics、Market Analysis、Customer Lifetime Value、Marketing ROI、Go To Market Strategy、Growth & Innovation Strategy、Market Research & Insights、Marketing & Advertising Optimization和Customer Experience
地点
GBK Collective员工
动态
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Great products aren’t just built—they’re designed with customers in mind. Top developers go beyond features & functionality; they focus on customer needs & experiences. GBK Partner Jeremy Korst explains in his article with Harvard Business Review. https://shorturl.at/NI7tk
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Richard Thaler's Nobel-winning 'nudge theory' offers marketers new ways to influence consumer behavior without limiting choices. #BehavioralEconomics #MarketingStrategy https://shorturl.at/ztXac
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Amazement and curiosity about Gen AI have decreased since 2023, while negative perceptions are softening slightly, as decision-makers see more promise in Gen AI's ability to enhance jobs. Interesting stat from our recent study with Wharton AI & Analytics Initiative. https://shorturl.at/gICI9 #GenerativeAI #Research #Insights
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Is 'statistical significance' limiting our understanding? Discover why it's time to abandon null hypothesis significance testing as the default approach in research. Great article by GBK Co-Founder & Chief Research Officer Eric Bradlow. https://shorturl.at/UJb0k #ResearchMethods #StatisticalAnalysis
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Will Gen AI give smaller enterprises a competitive edge? Our recent GBK Collective + Wharton AI & Analytics Initiative report on Enterprise AI adoption uncovered a fascinating divide: organizations are nearly evenly split between those restricting versus permitting employee use of Gen AI. But when we segment by company size, a striking trend emerges: smaller enterprises ($50M - $250M/year) are more than twice as permissive as their larger counterparts ($2B+) when it comes to employee use of Gen AI. Why does this matter? Most of us are still figuring out how Gen AI can enhance workflows, boost efficiency, and drive competitiveness. With no universal playbook, employee experimentation is key to unlocking its full potential. Of course, critical concerns—data security, privacy, and appropriate use—must be addressed. But can greater flexibility in Gen AI adoption give smaller enterprises an advantage over their larger, more restrictive peers? What do you think? Would a more open AI policy accelerate innovation in your organization? (link to full free to download study in comments) GBK Collective | The Wharton School | Stefano Puntoni | Mary Purk | Brian Smith | Amelia Francesca Colón | Daniel Urbina-McCarthy | #GenAI | #AI | #Governance | #DataSecurity | #Privacy | #TechAdoption | #Innovation | #Strategy
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Synthetic data is transforming market research, but as the global head of research and data science at Dynata Steven Millman warns, AI-generated data without measurable margins of error can mislead insights. #MarketResearch #SyntheticData https://shorturl.at/gXWAM
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Authenticity over perfection: Discover how brands can build genuine connections with consumers. Great Article by Northwestern University - Kellogg School of Management. Click here to learn more: https://shorturl.at/AXC3V #BrandStrategy #AuthenticMarketing
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According to GBK's recent report with Wharton AI & Analytics Initiative, #GenAI adoption by marketing and sales tripled in 2024, after previously lagging in 2023. To read the rest of our report: https://shorturl.at/ay1ML #Research #Innovation
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