Great products aren’t just built—they’re designed with customers in mind. Top developers go beyond features & functionality; they focus on customer needs & experiences. GBK Partner Jeremy Korst explains in his article with Harvard Business Review. https://shorturl.at/NI7tk
GBK Collective
商务咨询服务
Born from academics. Enlightened by data, research, and analytics. Built to solve marketing problems in high definition.
关于我们
Born from academics. Enlightened by data-driven research and analytics. Guided by expertise and experience. GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry-leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. To learn more about our unique and innovative approach, please visit www.gbkcollective.com.
- 网站
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https://www.gbkcollective.com
GBK Collective的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 11-50 人
- 总部
- New York
- 类型
- 私人持股
- 创立
- 2015
- 领域
- Consulting、Data Integration、Analytics/Marketing Science、Segmentation、Testing、Tracking Studies、Maintenance & Health Evals、Competitive Analysis、Customer Satisfaction & Retention、Business, Brand or Product Extension、Digital Strategy Testing、brand strategy、Product Marketing、Product Development、Advanced Analytics、Market Analysis、Customer Lifetime Value、Marketing ROI、Go To Market Strategy、Growth & Innovation Strategy、Market Research & Insights、Marketing & Advertising Optimization和Customer Experience
地点
GBK Collective员工
动态
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Richard Thaler's Nobel-winning 'nudge theory' offers marketers new ways to influence consumer behavior without limiting choices. #BehavioralEconomics #MarketingStrategy https://shorturl.at/ztXac
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Amazement and curiosity about Gen AI have decreased since 2023, while negative perceptions are softening slightly, as decision-makers see more promise in Gen AI's ability to enhance jobs. Interesting stat from our recent study with Wharton AI & Analytics Initiative. https://shorturl.at/gICI9 #GenerativeAI #Research #Insights
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Is 'statistical significance' limiting our understanding? Discover why it's time to abandon null hypothesis significance testing as the default approach in research. Great article by GBK Co-Founder & Chief Research Officer Eric Bradlow. https://shorturl.at/UJb0k #ResearchMethods #StatisticalAnalysis
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Will Gen AI give smaller enterprises a competitive edge? Our recent GBK Collective + Wharton AI & Analytics Initiative report on Enterprise AI adoption uncovered a fascinating divide: organizations are nearly evenly split between those restricting versus permitting employee use of Gen AI. But when we segment by company size, a striking trend emerges: smaller enterprises ($50M - $250M/year) are more than twice as permissive as their larger counterparts ($2B+) when it comes to employee use of Gen AI. Why does this matter? Most of us are still figuring out how Gen AI can enhance workflows, boost efficiency, and drive competitiveness. With no universal playbook, employee experimentation is key to unlocking its full potential. Of course, critical concerns—data security, privacy, and appropriate use—must be addressed. But can greater flexibility in Gen AI adoption give smaller enterprises an advantage over their larger, more restrictive peers? What do you think? Would a more open AI policy accelerate innovation in your organization? (link to full free to download study in comments) GBK Collective | The Wharton School | Stefano Puntoni | Mary Purk | Brian Smith | Amelia Francesca Colón | Daniel Urbina-McCarthy | #GenAI | #AI | #Governance | #DataSecurity | #Privacy | #TechAdoption | #Innovation | #Strategy
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Synthetic data is transforming market research, but as the global head of research and data science at Dynata Steven Millman warns, AI-generated data without measurable margins of error can mislead insights. #MarketResearch #SyntheticData https://shorturl.at/gXWAM
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Authenticity over perfection: Discover how brands can build genuine connections with consumers. Great Article by Northwestern University - Kellogg School of Management. Click here to learn more: https://shorturl.at/AXC3V #BrandStrategy #AuthenticMarketing
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According to GBK's recent report with Wharton AI & Analytics Initiative, #GenAI adoption by marketing and sales tripled in 2024, after previously lagging in 2023. To read the rest of our report: https://shorturl.at/ay1ML #Research #Innovation
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GBK Partner Jeremy Korst reports that two-thirds of enterprise Gen AI spending is on the strategy and skills needed to successfully adopt Gen AI, with only about one-third spent on the technology itself. Learn more about how organizations are adopting Gen AI in our recent report in collaboration with AI at Wharton https://lnkd.in/g7TM_V_X
Enterprises are significantly increasing their investments in Gen AI, with average annual spending soaring 2.3 times to over $10M for most large organizations, as highlighted in recent headlines and our own AI adoption study. Interestingly, a mere one-third of these budgets is allocated to technology itself. Organizations are quickly realizing that successful Gen AI adoption necessitates a comprehensive and deliberate approach encompassing people, processes, and technology. It goes beyond simply implementing new tools or shifting workloads to the cloud; it demands substantial change management and the development of fresh skills and strategies. Delve deeper into these insights and more in our complimentary report "Growing Up: Navigating Gen AI's Early Years," a collaborative effort between GBK Collective and AI at Wharton (linked in comments below). What non-technology investments is your team prioritizing in the realm of Gen AI adoption? GBK Collective | Wharton AI & Analytics Initiative | The Wharton School | Stefano Puntoni | Mary Purk | Brian Smith | Amelia Francesca Colón | Daniel Urbina-McCarthy | #GenAI | #AI | #TechAdoption | #Innovation | #Strategy
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