Gap

Featured on WWD, our "Give Your Gift" holiday campaign spotlights a completely social media-native cast and invites all to come together during the holidays to showcase their originality. The campaign nods to our brand heritage and bridges pop culture nostalgia with today's rising talent — Hana Effron, Lamont Landers, Nyjah Music & Zyah Rhythm, Liamani, Aneesa Strings, Paige Fish, Amaria and Paw Paw Rod — as they sing an a capella rendition of Janet Jackson's iconic hit "Together Again" while wearing Gap's holiday essentials. Learn more about the cast and the campaign over on WWD: https://lnkd.in/e3dcUf-w

Our "Give Your Gift" campaign puts our best-selling CashSoft knitwear front and center, featuring talented music creators from social media to celebrate togetherness through music and style during the holiday season. With an all-new holiday collection, Gap is featuring essentials for the season, including luxe occasionwear and all-new fleece fabrications, making for endless style and gifting opportunities throughout the holidays. Check out the campaign spot down below. #giveyourgift

In the spirit of Halloween, we held a festive get-together at our New York office where team members came together for a morning of pumpkin painting. There were no tricks only treats — teams enjoyed festive snacks and refreshments, from apple cider and seasonal pastries. Check out some of the creations!

Last week, we launched our Extra Heavyweight Hoodie which reimagines our iconic hoodie silhouette, designed in partnership with content creator Julia Huynh. The Cut's Hanna Flanagan featured the hoodie in their recent roundup for "Best Hoodies" to shop for this season. See the full roundup down below. "Gap’s newest hoodie that launched earlier this month feels like a warm hug, thanks to the extra heavyweight fleece that’s nearly triple the weight of the brand’s standard fleece. After feeling the quality and weight of the fabric myself, I can’t believe this hoodie is under $100, because I know it’ll last for years. It’s warm and protective yet super breathable. The fit is oversize with drop shoulders and banded cuffs," said Hannah Flanagan, Cut Shop editor. https://lnkd.in/eM47DHvA

Introducing the official Hoodie that Hoodies. We tapped viral content creator Julia Huynh to help us reimagine Gap's iconic hoodie. Erika Everett joined Glossy to share more about the origins of Gap's first ever creator design partnership and how the brand is leading with a social-first mindset: Engaging with creators is “core to any winning marketing strategy,” Everett said, calling this collaboration unique due to its organic nature. Gap’s hoodies, which turn 30 next year, have increased in popularity over the last couple of years. In 2021, its?logo hoodie, particularly in brown, became a Gen-Z fixation. “Fleece is a very important category for us. … It’s always nice to take one of those classic icons that the brand is known for and then put a twist on it. And I think that’s the beauty and the magic of this collaboration,” Everett said. Shop the Extra Heavyweight Oversized Hoodie now on Gap.com and in select Gap stores.

Our latest collaboration with CULT GAIA?is now live, and we hosted several activations across a few of our stores to celebrate the new limited collection.? ? At our Times Square, 2 Folsom and LA Grove stores, Gap Inc. teams and LA-based Gap Cardholders were invited to an exclusive early access shopping experience,?witnessing the new collaboration firsthand?before the official release.? ? Cardholders were in for a treat as they had the opportunity to meet Cult Gaia founder and designer Jasmin?Larian?Hekmat and learn more about how the collection came to life.? ? Check out the Gap x Cult Gaia on gap.com and in select Gap stores!?

Today, we announced our collaboration with LA-based brand CULT GAIA on a limited holiday collection featuring Women's and Kid's products. This collection blends Gap’s beloved essentials with Cult Gaia’s modern, edgy aesthetic, delivering elevated designs and fresh fits for our customers ? The collection will be available online and in select Gap stores on October 10.? ? Learn more about the collaboration on vogue.com:? https://lnkd.in/e-XCat-Q

In celebration of our Gap x Disney limited-edition collegiate capsule, we joined The Walt Disney Company team at the Georgia vs. Alabama football game where brand fans, students, and influencers styled their perfect game-day outfit in their own way with pieces from the varsity-inspired collection. Come with us as we walk through the experience! ??

In Reed Nelson's GQ Magazine piece "Damn, Even Gap is Good Now," he highlights what we do best — creating the most-loved essentials of the season. From utility staples and archival-inspired pieces to our proprietary textile CashSoft, check out some of his favorites from our Men's Fall collection on GQ: https://lnkd.in/eeQtmzS2

Fall is all about denim and Heidi Klum looked chic and casual as she was spotted wearing our short-sleeved Denim Jumpsuit on her way to America's Got Talent. Shop the piece on Gap.com and check out Heidi's full outfit on PEOPLE Magazine | PEOPLE.com: https://lnkd.in/dXhbUkSx