Gamelight

Generic UA is out. Personalization is in! ?? When done right, personalization boosts engagement, retention, and long-term loyalty. Our latest report dives into how game publishers can use it to stand out in a competitive market. With insights from Sven Jürgens from Sven Jürgens Consulting, David Vargas, Renata Ravilova from UGC Ninja, and Jakub Remiar from two & a half gamers, we explore the latest trends — from AI-driven targeting to “fake onboarding” and beyond. Ready to level up your UA strategy? Check out the full report now! ??

The new edition of our monthly newsletter is here! ?? Successful case studies, award-winning podcasts, expert insights on UA… and that’s just a sneak peek! This edition is packed with must-read content to keep you ahead of the game. Don’t miss out — hit the subscribe button now! ??

"As game developers, we are thrilled to collaborate with Gamelight. They have brought in high-quality users, enabling our game to scale rapidly. Working with Gamelight has filled us with confidence and excitement for the future!" Helen CUI, CEO of Speelead From strategy to success — another game leveled up with Gamelight! ??

Crush Them All takes over the US with Gamelight! ?????? We partnered with Imperia Online (Stillfront Group) to scale its title Crush Them All, expanding its reach and driving long-term engagement. Vasil Gospodinov, Product Manager at Imperia Online, highlighted: "Partnering with Gamelight has greatly accelerated our success. Their innovative AI-powered targeting significantly expanded Crush Them All's reach in the US market. We've seen impressive growth in player engagement and retention in Q5, thanks to Gamelight's expertise" Always exciting to help great games find the right audience and grow! On to the next ??

Have you ever wondered why hybrid-casual games work so well? Episode 2 of our Mastering UA report series is here, breaking down what makes UA for this genre so effective! ?? We’ve gathered expert insights from Leon Zhou from Mattel163, Arina Yanko????? from Whalo Games, Summer Liu from SocialPeta Ltd, and Josh Vowles ?? GDC from Gamesforum to explore the latest trends and winning strategies. From acquisition tactics to retention hacks, this report is packed with must-know insights for 2025. Check it out! ?

?? Among the best! Günay Azer’s episode on the Remerge Apptivate Podcast was one of 2024’s top gaming-focused episodes! Her insights on AI in mobile game advertising ranked among the year’s most listened-to, showcasing AI’s (and Gamelight’s!) growing impact. Big thanks to Remerge for the recognition — excited to see AI-driven marketing shape the future! ??

Do you love UNO as much as we do? We’ve teamed up with Mattel163 to scale UNO and Phase 10, exceeding ROAS targets and driving outstanding growth! ?? And don’t just take our word for it — here’s what Leon Zhou, UA Team Leader at Mattel163, had to say: "Gamelight is a highly valuable and premium advertising channel, offering precise and high-quality traffic. It demonstrates outstanding performance in cost recovery and overall data results" A huge thank you to Mattel163 for their trust. Excited for what’s next! ??

?? Big News! We're launching "Your Gamelight Update" - our first Linkedin newsletter! Get ready for a game-changing monthly read packed with expert insights, industry reports, and proven strategies. In our first edition: ?? Unlocking the Power of Rewarded UA in 2025 – Our first industry report featuring insights from 4 top gaming companies ?? Günay Azer’s "Bootstrapping Formula" – What went down at PGC London ??? Exclusive Interviews – UA Manager?Dmytro Vorobiov?shares key insights with SplitMetrics, and?Günay Azer?sits down with Adam Smart on?Wobbly Frog Gaming Want to stay ahead of the mobile gaming curve? Hit that +SUBSCRIBE button and let's level up together! ??

??New launch alert! Gamelight’s brand-new report series, Mastering UA: Techniques and Trends for 2025, is out today – and we couldn’t be more hyped! ??? The first episode is live, and it dives deep into Rewarded UA, a powerful technique reshaping how we engage players ?? We’re excited to feature expert insights from industry leaders such as Taisiia Miropolskaya from AppQuantum, Maria Yagobov from PLAYSTUDIOS, Victor Juan Esca?o from GamePoint, and Niels Beenen from Singular. Check out the first episode now and get a sneak peek into what the future holds for UA! ??

What an amazing experience at Pocket Gamer Connects London! Günay Azer gave an insightful talk about Gamelight’s journey and the bootstrapping formula that helped us build a thriving company in the gaming industry ??? It was such an inspiring event, where we got to connect with so many brilliant minds in the industry! ?? A huge thank you to everyone who attended and to the Pocket Gamer Connects team for organizing this fantastic event! We’re looking forward to the next opportunity to share and learn together ??