GALE

“The only asset we have is our humans, so invest in the thing that helps you deliver the results you want—for me, that's such an easy decision.” GALE CEO Brad Simms joined Ren Akinci on Advertising Week’s "Great Minds: People and Culture" podcast to discuss how GALE has maintained a retention rate well above industry average by prioritizing people, including our $1M investment in training and development. Listen here: https://lnkd.in/exTVdsub

“What we’re seeing is a fascinating evolution in how Gen Z creates and engages with community spaces...They’re not just shopping, they’re engaging in an experience reflective of their preferences and the communities they belong to or aspire to.” GALE’s Director of Retail Media, Dan Maguire, sat down with ADWEEK's Kathryn Lundstrom to discuss our new report, “From Clicks to Culture,” breaking down the current e-commerce trends challenging gender and generational stereotypes. Read the full article: https://lnkd.in/ewpm_WnS Download the report: https://lnkd.in/ddny4UhF

Do Gen Z consumers appreciate shopping ads? Are men the true impulse shoppers? GALE’s new report, “From Clicks to Culture,” explores nuanced behaviors in commerce media, digital advertising, and the overall shopper journey, challenging common assumptions about generations and genders. With over a quarter of Gen Z and Millennials reporting they make online purchases almost daily, these insights are essential for driving sales in 2025. Read the full report here: https://lnkd.in/ddny4UhF

This past weekend, MilkPEP and GALE hosted the first-ever U.S. marathon designed by and for women, Every Woman’s Marathon, redefining the culture of marathon running and paving the way for an era of inclusivity and support. One of the largest branded experiential events in recent history, the weekend was a powerful response to the unmet needs of women in endurance racing. The result was an inspiring celebration of female strength. ?? 7,000+ runners, representing all 50 states and 12 countries ?? Nearly half of all participants were first-time marathon runners, uniting women of all levels, abilities, and backgrounds ?? Immersive activities from yoga classes to panels and a surprise Natasha Bedingfield concert ?? An all-star advisory board, including the first female marathon finisher, Kathrine Switzer ?? Charity partners including Black Girls RUN! and Girls on the Run International Congrats to the teams at GALE, MilkPEP, and our partners for bringing an incredible event to life. https://lnkd.in/gceYx7TE ?? : @rwbmultimedia

Tomorrow, over 7,000 runners will gather in Savannah, GA to participate in Every Woman’s Marathon—the first and only U.S. marathon by and for women. Hosted by MilkPEP and GALE, this event marks another step in Milk’s commitment to supporting and elevating women in sports. Since we announced the race a year ago, we’ve advanced that promise through a variety of moments, in spaces ranging from the race track to gaming. Below are just a few of the highlights of our efforts to elevate female runners this year as we worked toward this historic event.

"To re-energize a legacy brand, marketers must question the absolutes set in place years ago, and challenge whether they still work for today’s consumer." In Forbes, GALE CEO Brad Simms highlights the importance of tapping into subcultures to succeed in modern marketing–even if it means pushing your brand out of its comfort zone. Read more: https://lnkd.in/epVbcchS

Hard Rock is famous for its iconic cafes and music memorabilia, but many don’t realize it has a global network of casinos, music venues, hotels, and more. To encourage discovery and exploration across its vast ecosystem, we created and launched Hard Rock’s first global loyalty program in its 50 year history: UNITY. Featuring global superstars like John Legend, Shakira, Leo Messi, and Noah Kahan, our "Come Together" campaign invites members to join UNITY and explore all that Hard Rock has to offer. Read more: https://lnkd.in/g4jxVbZV?

"I’m an innovator at heart, so I’m attracted to solutions that are hard to put in a box. When we do that, we know we’re pushing boundaries - leaving a path for others to follow." Josh Braithwaite, Managing Director, Creative speaks with LBBonline - Little Black Book about why embracing change is crucial, the transformative shifts impacting our industry, and what it means to be a creative mind at a Business Agency. Read more: https://lnkd.in/ek5mMm3v

“The way people consume content is so different that we’ve had to evolve immensely to keep up with the times. Consumers have evolved, so our strategy has too—and that trickles down into everything we touch.” In LBBonline - Little Black Book, GALE’s Group Executive Producer, Tessa Banks, shares how she became a producer, what's changed in the industry since the beginning of her career, and what she believes is key in a successful production-client relationship. Read more: https://lnkd.in/e68m8vqW

This week, Jason McCann, Managing Director, Creative at GALE, had the honor of hosting the Strategy Agency of the Year Awards in Toronto, an annual competition recognizing Canada’s top shops across multiple disciplines. Expertly emceeing the event, Jason also presented the evening’s first two awards: Digital and Design. The GALE team was on hand to celebrate and support, inspired by the remarkable work and innovation on display. #AOYAward #StrategyAgencyOfTheYear