GALE

Building on last year’s incredible success, GALE and MilkPEP are taking Every Woman’s Marathon, the only U.S. marathon created for and by women, on the road to a brand-new city: Scottsdale, Arizona. And this year, it’s offering the experience to even more runners. Not only has Every Woman’s Marathon increased the maximum number of participants, but it’s also currently offering a discount to any runner who was rejected from the New York City Marathon to keep their 26.2 aspirations alive (see how to get the code in the comments). Watch below to hear from trailblazing runner, Kathrine Switzer, on the empowering race-day experience that makes this event so special. Learn more and sign up here: https://lnkd.in/gs7Nj29U

More good news at GALE: We’re ADWEEK’s 2025 U.S. Media Agency of the Year! Just two years after winning Breakthrough Media Agency, we’ve now topped the U.S. list—demonstrating that success in modern marketing requires a modern approach to media. With our seamless blend of media and creative excellence, powered by best-in-class people and technology, our Business Agency model has set a new standard for how to fuel growth—across every service offering. Thank you to Adweek for this recognition (+ Cydney Lee for the write-up), to our clients for embracing innovation with us, and, as always, to our Gs who bring unmatched creativity and a forward-thinking mindset to everything we do. Read how we’re shaping the future of media here: https://lnkd.in/gARpHZCu

GALE is the 2025 Business Transformation Agency of the Year on Ad Age's A-List! We’re incredibly proud of this recognition, which reflects our effective use of innovative strategies to forge deeper connections with consumers and deliver transformative outcomes for our clients. As Ad Age put it, we’re “leading brands to a new era in marketing.” GALE was built to ensure the most important marketing metric, business growth, is the ultimate outcome of our work. With this as our core focus—coupled with ongoing leadership in modern marketing approaches—we’ve successfully helped clients of all kinds achieve real, measurable success. Thank you to the incredible Gs behind the work and our outstanding client partners for making this possible. And thank you to Ad Age for the recognition. Read the full story: https://lnkd.in/gFVh_zgN #AdAgeAList

A decade ago, GALE was founded with the ambition to disrupt the traditional agency model. Today, as we double down on this award-winning approach, we’re excited to announce new leadership, elevating two of our long-time senior executives, Andrew Noel and Sophia Zhang, to CEO of Global and CEO of North America, respectively. Andrew, one of the agency’s co-founders, and Sophia, a celebrated industry leader, have been at GALE for a decade and are core to its culture of innovation and excellence. Together, they’ll continue driving GALE’s status as a leader in modern marketing, doubling down on its strategic advisory offering, further enhancing its industry-leading technology, Alchemy Ai, and fostering a continued emphasis on driving real business growth for its clients. Read more in ADWEEK: https://lnkd.in/eWJZwMdY

H&R Block is headed back to the gaming universe, this time with a first-of-its-kind tax-themed experience within the ultra-popular Mega Mansion Tycoon and Club Roblox. Created with GALE, this month-long experience will allow gamers ages 18 and up to immerse themselves in an interactive tax-themed adventure, collect exclusive in-game rewards, and engage with Max, H&R Block’s friendly “TaxCot”.?With tax season in full swing, H&R Block will reach Gen Z—representing more than half of Roblox’s 85M+ daily active users—where they already are at the perfect time. Check it out now through March 28th.

We’re proud to share that GALE’s Group Executive Producer Tessa Banks is joining the judging panel for the AICP Post Awards in the Cause Marketing/PSA category, recognizing editorial work that delivers an effective socially responsible message. #AICPAwards AICP (Association of Independent Commercial Producers)

How do you drive growth in a challenging market? At next week’s Home Services Growth Summit, GALE VP, Client Services Leo Schnayer and Pella Corporation’s Head of Brand Marketing & Growth Ryan Lindsley will share how GALE and Pella are doing just that to defy declining demand and achieve sustained success. Join us as they discuss long-term marketing strategies, the key to building an aspirational brand, and actionable insights to help businesses navigate today’s evolving landscape. Learn more https://lnkd.in/dkP7SwfZ #hsgs25

There’s just a few days left to apply for the next round of GALE’s Development Program. Curious about what it's like? On the GALE blog, 2024-2025 GDP Associates share how hands-on client work, dedicated mentorship, and growth opportunities have helped shape their careers in marketing. Read their stories and see why GDP could be the right next step for you: https://lnkd.in/d8UzPZB5

Creating entertainment, not ads, is always a winning formula–just ask our partners at Enercare Inc. Last week, GALE and Enercare Inc.’s Expert Made Easy series, produced in partnership with so.da and Corus Entertainment, was honored with a Silver for Best Video Content at the Canadian Online Publishing Awards. This four-part, multiplatform series featuring HGTV Canada host Sebastian Clovis highlighted expert tips and tricks for homeowners tackling DIY upgrades, all while showcasing Enercare as a trusted home solutions leader. The series drove: ?? 3.3M+ video views (+7% vs. benchmark) ?? 6.5M+ impressions (+11% benchmark) ?? 28K+ link clicks (+65% vs. benchmark) Congrats to the team at GALE and our partners Enercare Inc., so.da, Corus Entertainment, and Sebastian Clovis for bringing this series to life.

When Pella faced stagnating growth and eroding share, GALE developed an optimized media strategy to drive meaningful sales. Read how: https://lnkd.in/g6Te2BHV