Gale Strategies

Speaking of winning business and funding through domain experience and demonstrated progress, as?Pat Matthews?of?Active Capital?touched on at the?Apex Center for Entrepreneurs - Virginia Tech?workshop last week, here’s our February newsletter. At the top we lay out how to get your customers and clients on the record about your work for them, as an engine for social selling and earning new business. We cover off on how to translate that into higher quality media relations results in the white paper authored by?Jessica McNellis. ? Find the full newsletter here: https://lnkd.in/gyZgkmcS And subscribe here: https://lnkd.in/g942_a9X #MediaRelations?#Growth?#Sales?#B2B

With fewer exits and more competition, track records and work ethic are becoming more important to stand out in private capital markets. That was our takeaway from "Capitalizing Your Business," the latest of?Apex Center for Entrepreneurs - Virginia Tech's Venture Builders Workshop series led by?Rob Cummings?(Adjunct Professor at?UNC Charlotte Belk College of Business?and Executive in Residence at?Apex Center for Entrepreneurs - Virginia Tech?and co-founder of?Intapp DealCloud ?) The panel included?Tabitha McHale, CFA, CPA?of?The Brydon Group,?Pat Matthews?of?Active Capital,?Pat Scheper?of?River Run Advisors, and?Robert Brooke?of the?VIPC | Virginia Innovation Partnership Corporation. McHale said the lower middle market is becoming crowded as private equity brings its resources to where search funds typically operate, at a time when there are more search funds. One point of advice for students, she said, was learn modeling to get an edge. Plus work ethic wins, and can beat pedigree or at least level the playing field. Matthews confirmed the current environment has been a difficult one for raising venture capital as the market hasn't been friendly to exits. Startups in turn raising from VCs are benefiting from either being a founder with a lot of experience, or if you’re starting out, you're well served by demonstrating some progress. #VC?#Funding?#Hokies #Panel #Marketing

How does your media relations program stay on course when wave after wave of news stories keep rolling out of Washington? Lean into stories highlighting where your customers are investing in resilience and strength. ?? NBC focused on Eversource supporting a local business accelerating their performance through energy efficiency: https://lnkd.in/gcZ-sRjQ ?? Global Custodian?highlighted?4Pines Fund Services?delivering technology that scales performance for private capital: https://lnkd.in/gXFyuuC6 ?? Radiology Today?shared with readers how?MAUI Imaging?is staying focused on groundbreaking imaging that can transform medicine: https://lnkd.in/giWz7Q6W ?? Karim Galil's expertise at Mendel AI shows where AI is headed right now via?HIT Consultant Media?and?Startups Magazine: - https://lnkd.in/gNXc3Vfb - https://lnkd.in/e2GNNGnN ?? Claire Swedberg?at?RFID Journal?captures how Get Well is facilitating the work of hospital medical teams when healthcare is under pressure throughout the country. Media relations is harder when the news environment is like it is today, but good stories about good work have more of a place now than ever. #News?#Resilience?#HardWork #MediaRelations #PR

Before Donald Trump's inauguration, what society seemed to respect in a brand, and what society expects now is in volatile flux. Here's three constants we heard from Dominic-Madori Davis of TechCrunch and Alyse Killeen of Stillmark as they were interviewed by Meredith Beuchaw and Ed Zimmerman of Lowenstein Sandler LLP at VentureCrush last week: 1. Your personal story and choices you've made anchor brand 2. Your primary, consistent, and differentiated value prop through those choices sharpens brand 3. Non-textual signals amplify brand For us, that means in times like these, you are what you have chosen to do. And what you choose now will be what your brand is tomorrow and beyond. Davis said a personal story is part of what draws something to her journalistic attention. She also looks for stories she and readers would not have found on their own. Davis also went on to say today a journalist has a brand that transcends the news brand they work for. For her personal story, she shared how her professional journey started with screenwriting at University of Southern California. She was pulled into copyediting her student paper. The Varsity Blues scandals put a news spotlight on the campus (Melissa Korn's journalism is also great here for context). Does her initial choice of screenwriting tell us something about her investment in personal stories and having the space to explore the unexpected? Killeen shared the influence of working for her grandfather, and hearing people talk about the respect they had for his integrity, the choices he made. At Stillmark she said she focuses brand on a primary value proposition. And she pointed out that in working with startup founders, what they think and want their primary value proposition to be, may change when they see why customers are coming to them. Davis highlighted how fashion choices, are an example of showing differentiation and a brand, rather than telling. You can watch the full panel here - https://lnkd.in/gF_fUEcm It was great meeting Peter Weingard, Sonya Denyse ??, Emmanuel Iroko, Julian Trajanson and to see Angus Aronstein again. #VentureCrush #VC #Brand #Choice

At our Connecticut dinner the conversation started with AI, and then got into the realities of private capital workflows. But do you really know what the workflows are that make your firm work? You might as well not talk about AI until you can make sure you're answer to that is right. And you can't really get that answer right without accounting for what Kwame Lewis, CFA CPA FCCA LRSM at LewisLevy Consulting calls documentation here. Listen to this clip with?Chris Gale on episode 4 of The Definers series. Watch the full conversation here?https://lnkd.in/gcDHH3fS ? #PrivateEquity #FundAdmin #FundAdministration?#SEC

Individual productivity is no longer enough for B2B firms. To thrive, they must use tech to build cohesive systems that transform individual efforts into collective successes. Curious to learn more about why 2025 is the year of operational productivity? Check out our latest white paper here: https://lnkd.in/gfrffrMv #optimization #technology #workflows #productivity #B2B

Getting a reporter's attention in today's media landscape is more challenging than ever.?How can you adapt your media strategy to add value to top tier reporters in today’s news cycle? Our principal Jessica McNellis?says the best thing you can do to start is to read your target publications. By?analyzing?the content, you can often?identify?the criteria the outlets are looking for and tailor your pitch to meet those expectations. Listen to Jessica's full conversation with Chris Gale here: https://lnkd.in/g-mMwwkW? ?? Curious to learn even more??Comment “top tier” in the comments below and we will send over our Top Tier Media one-pager to help guide your 2025 PR outreach. #B2BCommunications #MediaCoverage #Pitching?#PublicRelations #MediaRelations

Turning from accounting and private capital finance operations (which is seeing an influx of lessons derived in part from manufacturing) we met with Eversource Energy yesterday in Berlin, Connecticut. Last week we talked about re-industrialization and the human process of scaling lean manufacturing through algorithmic automation as a metaphor for the revolution brewing in private capital. Stay tuned for an Eversource-enabled conversation on New England's experience doing this right now in biotech, healthcare, aerospace, and you'll really want to watch out for this... forest products. In the meantime, read this piece in the CommonWealth Beacon?for a preview - https://lnkd.in/gyjwHuUA #LeanManufacturing?#PRIME?#Operations?#ReIndustrialization

Earlier in the day on January 15 - before kicking off our dinner series in Connecticut - we sat down with the leadership at 4Pines Fund Services including Michael Trinkaus, Celeste Barone as well as Paul Filanowski to confirm strategy for 2025. Mauricio Osorio ?????? and Chris Gale got a sneak preview of what the team at 4Pines have been working on. And to be honest, 4Pines is thinking about the industry in ways others simply aren't. We may just have to keep it under wraps a while longer. But keep an eye on who their clients are. Firms selecting 4Pines are on to something and are likely selecting 4Pines because of the systems intelligence possessed by those firms' leaders and the quality of the firms' vision. #FundOps #SystemsManagement #Leadership

It was great coming together with a convivial group of investment firm accounting and finance leaders, and technology and services providers to launch our 2025 dinner series.? ? Two of our guests?discovered they had gone to high school together and hadn’t seen each other since then! While we can’t promise that kind of serendipity for future dinner participants, we really appreciated the opportunity to facilitate a conversation on operations, technology and opportunities open to those equipped to seize them in this industry.? ? We’ll have more to share in coming weeks, stay tuned!? ? #EnterpriseSoftware #PrivateEquity #FundAccounting?