Accelerate growth with a Leader. Gain Theory is recognized as a Leader in The Forrester Wave?: Marketing Measurement and Optimization, Q3 2023.? https://lnkd.in/eJnE9WGN?
关于我们
Gain Theory is a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We exist to accelerate growth for ambitious brands by empowering smarter, data-informed marketing investment. Our experts fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed. Gain Theory is a recognized Leader in The Forrester Wave?: Marketing Measurement and Optimization, Q3 2023. Available in 58 markets, our award-winning solutions and highly specialized vertical expertise support clients via five measurement and optimization pillars: Marketing Effectiveness Index: The MEI diagnostic tool that pinpoints the barriers to and opportunities for growth – a great place to start your journey with us. Data excellence: When it comes to data, we’re focused on quality because your most important investment decisions need to be informed by the best possible data. Sources of growth: Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investment more effectively. Levers of growth: When you know where your growth will come from, you then need to know how you can accelerate it using MMM, attribution, unified measurement, and test and learn. Foresight: Much of the data that marketers rely on to make decisions is inherently backward looking. We can help you to plan more accurately for what might happen in the future.
- 网站
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https://www.gaintheory.com
Gain Theory的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- New York
- 类型
- 上市公司
- 创立
- 2015
- 领域
- Organizational Transformation、Marketing Effectiveness、Data、Predictive Analytics、Advanced Analytics、Business Insights和Demand Generation
地点
Gain Theory员工
动态
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Gain Theory转发了
Director at Gain Theory | Marketing Effectiveness | Accelerating Growth for Ambitious Brands.
Excited, thrilled, pumped and all the other adjectives about partnering with the AANA - Australian Association of National Advertisers to host the Marketing Masterclass 'From Data to Decisions'. Join us in Sydney on April 10 to hear from top APAC marketers; Susan Coghill, Jyane Quek, Tamara Howe and Naomi Gorringe GAICD Register your interest online today! https://lnkd.in/eVw82Wzi
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We are excited to be partnering with the AANA - Australian Association of National Advertisers to host the Masterclass 'From Data to Decisions'. Join us in Sydney on April 10 to hear from top APAC marketers at Tourism Australia, SunRice Group, Southern Cross Austereo and Standard Chartered as we discuss how to leverage data to drive profitable growth. Register your interest online today! https://lnkd.in/eVw82Wzi
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Gain Theory转发了
Excited to be speaking at the Association of National Advertisers "From Insight to Action: Transformative Approaches to Marketing Effectiveness" webinar on March 27th at 1pm ET! Russell Nuzzo and myself will be diving into strategies to maximize marketing impact. Register now to level up your marketing game - link in comments #marketingeffectiveness #datainformedgrowth #marketingmeasurement
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Today, we remember Paul Baker, a co-founder of Ohal (later Gain Theory) in 1973. Paul's early adoption of econometrics revolutionised marketing, empowering data-informed investment decisions that continue to shape the industry today. We are grateful for his legacy and send our condolences to his family.
The news today of Paul Baker's passing has deeply saddened me. He brought me to Ohal in 2006, and I quickly learned he was a visionary leader and a dedicated mentor. Paul's pioneering work in econometrics shaped Ohal, which evolved into Gain Theory, and his influence continues to resonate within the company today. The strong culture and high standards he instilled, along with his commitment to developing talent, are still evident. I, along with many others he mentored, carry forward his legacy. He was a remarkable man. His impact on econometrics, and its application within the marketing industry, together with those he guided, will never be forgotten. Rest well, Paul.
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Our London office is currently hiring! ? Analytics Manager???:?As a key member of the analytics team, you will be responsible for data extraction, model validation, and client presentation creation. You will also manage projects, develop team members, and contribute to business development initiatives.?https://lnkd.in/ep2_VBCN ? Principal Data Analyst???: This role focuses on managing and analyzing data using SQL and Python, building data pipelines, and developing Python scripts for automation. The ideal candidate will also mentor junior analysts and contribute to research and development efforts.?https://lnkd.in/e5BefyQd
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In collaboration with the Association of National Advertisers, we're excited to present "From Insight to Action: Transformative Approaches to Marketing Effectiveness." ? Hosted by Claudia Sestini and Russell Nuzzo, this webinar takes place on March 27 at 1pm ET. It offers senior data, analytics, and marketing professionals a framework for leveraging data to drive strategic marketing investment decisions. You'll learn how to optimize resource allocation, prioritize initiatives, and unlock sustainable growth. ? ANA Members can register online today via the link in the comments section below.
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A huge thank you to everyone who joined Lumena, Gain Theory's ERG for women and non-binary individuals, for our International Women's Day 2025 panel discussion and networking event: Accelerating Action: Networking and Allyship in Data & Analytics! Colleagues heard insights from Gain Theory’s Charlotte Callard, Zosia Jakobek and Jon Webb and VML's Tasha Webb (Ph.D). The discussion explored the power of networks, practical tips for building authentic connections, strategies for overcoming career barriers, and the importance of mentorship. Thank you to Lumena for organising this great panel and event!
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In this month's Introducing… Matthew Chappell talks about his role as Global Client Success Officer and how we're helping brands to deal with the current uncertainty. He also discusses Profit Ability 2, why he likes Currys' TikTok ads, and how he's learning from data and analytics in football! Read more by accessing the link in the comments section.
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Our research, conducted in collaboration with WARC, identified five key drivers for strong analytics performance. And brands that combine these drivers in a best-in-class marketing effectiveness program could increase the probability of business growth by up to 25%! Download 'Accelerating growth with marketing effectiveness: A playbook' today using the link in the comments below. ??