Gain Relationship

?? New Year, New Heights! ?? Margaret Safford and I are thrilled to launch the inaugural edition of Gain Relationship’s "The Customer Connection" newsletter today! Stay ahead in the ever-evolving customer landscape by subscribing to receive exclusive insights, trends, and predictions that will elevate your customer experience and drive loyalty. ?? January's Edition Highlights: Top 5 trends in customer-centricity and personalization that will keep you ahead of the curve in 2025! Don't miss out—#subscribe now to unlock strategies that will transform your customer relationships. #CustomerCentricity #Personalization #CustomerExperience

#AI has spoken! Here’s my 2024 LinkedIn Rewind, by Coauthor.studio ?? Customer-centricity isn't just a framework - it's a #movement - the bridge between brand vision and business impact. When you truly put #customers first, transformation follows - what an incredible year of building the customer-centricity revolution! ?? Key moments: ?? ? Launched Gain Relationship with Margaret Safford to help companies exceed business outcomes through customer-centricity - thanks for the #partnership, Margaret! ? Developed the #9CsFramework Assessment with CMO Council (much gratitude, Bryan DeRose! ????) and sharing it through workshops, strategic partnerships, various events and marketing #communities! ? Hosted sold-out #CMOIdeaExchange during INBOUND - 75 leaders on a rooftop! We did it, Jason Hasenberg ???? ? Spoke at Association of National Advertisers eMarketer MarTech B2B Marketing Exchange MarketingProfs and various #podcasts with Terminus (by DemandScience) strategicabm | Account-based Marketing Agency pharosIQ SalesIntel.io Snowplow! #Posts highlights! ?? "The 9Cs Framework Assessment is Live! ?? - What if you could break through today's cluttered marketing landscape to get closer to your customers?" https://lnkd.in/efJQEAgA "CMO Idea Exchange @ INBOUND - When community creates magic beyond networking. We booked half the rooftop @ Trillium #Boston and it was a full house!" https://lnkd.in/eqVsjUHM "Account-Based Marketing Evolution - Why understanding customer pain points at both account and buyer levels drives real results!” https://lnkd.in/enfQhGgA "A DREAM COME TRUE! ?? From attendee to speaker at MarketingProfs B2B Forum - Never give up on your dreams…you never know how and when they will happen…" https://lnkd.in/emDiYpQF The 9 Cs Framework helps organizations discover that customer-centricity isn't a department—it's a #mindset. Because when we put customers first, everyone #wins. ?? To every leader committed to putting customers first - from CMO Council members to event participants to framework early #adopters - thank you for making 2024 #transformative. ???? 2025 will be about scaling the impact of customer-centricity, expanding the 9Cs framework's reach, and helping more #companies get *closer* to what truly matters: *your customers*. The #revolution is just beginning! ?? #CustomerCentricity #CommunityBuilding #LinkedInRewind #2024wrapped Thanks Amy for posting this first and to #everyone who has been a part of my 2024, #thankyou! ???? Erin Ilana Kate Lisa Karen Patty Kate Dawn Kristen Suzanne Vicki Rick Rob Arielle Sonia Debbie Peter Brooke Bill Gary Adrianna #Bostonmoversandshakers and so many others..and sorry the photos and name tags don’t match - there are just too many to mention and so many photos! Happy New Year’s Eve, all! ????

?? I love #software! ???? I did my MBA studying the impact of software and tech in business strategy specifically in #CRM #ERP #EBusiness - Siebel Systems SAP IBM…then of course came along Salesforce paving the way in #SaaS - Software-as-a-Service! ???????? That was early 2000 :) and the rest is history! ?? Today we touch #SaaS platforms almost 24/7. I have used, implemented and worked at #SaaS companies the past 2 decades ?? and so I am truly honored to be included in the *300 Women Making An Impact in SaaS* list! ???????? It is such a #celebration?? to walk alongside the collective power of #innovative and #talented women in this journey, Alina Vandenberghe ??? Alicia Tillman Amanda Natividad Antonia Wade Brianna Doe Charlene Li Frannie Danzinger Irina Novoselsky ?? Katie Penner Laura Erdem Leah Linnet, MBA Melanie Perkins Melissa Moody Pam Didner Rosalyn Santa Elena Sarah McConnell Yamini Rangan and thank you Chelsea Madden for nominating #me and to our #judge?? for approving us! #300womeninsaas, each with #unique career journey, highlighted here - https://lnkd.in/etvBD3V2 And I am #spotlighting those who have shaped the #SaaS industry over the years and they continue to #inspire?? me daily, Jackie Palmer Alice McClure Adrianna Shukla Angela M. Ashley Patterson Lucy Hackman Jodi Cerretani Joanna Dellaripa Rosenberg Sandra Freeman Ellen Nussbaum Sonali Shah SalesIntel.io’s very own Ariana Shannon and many other! Keep up the great work, SalesIntel.io Manoj Ramnani Jason Hasenberg and team!

???? Hey now, it would be very remiss of me if I didn’t share how the #9Csframework will #positively impact your #accountbasedmarketing and #gotomarket strategy, so here goes! (Thanks for the interview and the up-close and personal look, Declan Mulkeen! ????) ?? Is your #ABM and #GTM strategy customer-focused? Do you map the Cs criteria outlined in the video to your #customer needs to drive better #businessoutcomes? ?? Watch the #video and take 5 minutes to complete an assessment to find out where you rank in the #customercentricity journey. You will discover your #strengths and #growth areas to prioritize and take action - https://lnkd.in/e4h3RZE8 ??Reach out to me or Margaret Safford (the co-creator in the video revealed!! :) to learn how you can #accelerate growth with the 9 Cs framework customer-centric strategy as you enter 2025! ??Don’t wait to take action - take the #assessment now and find out where you stand before the year ends! Tom Kaneshige Bryan DeRose Louise Burgers Lydia Flocchini Karolina Kocalevski, MBA Allison J. Snow Katie Desmond Megan Sellers Delilah A. - thought you might enjoy!

?? Our *very first* LinkedIn #LIVE ?? will debut next week!!! ???????????? We went live ???????????? - watch it here https://lnkd.in/e6-xxBC2 and join Adrianna Shukla, Margaret Safford and I discuss: ?? The importance of having the *right data* to make #businessdecisions that will bring value for your customers and business. ?? Turning data into #insights into *customer experience* into business outcomes. ?? Connecting the dots across various functions to build a #customerfirst *business strategy*! #RSVP and fill up our #LINKEDIN room on Thursday 11/7 at 12PM ET - https://lnkd.in/eGspRbxX and hoping my favorite data-driven marketing pals will join us, Jim Williams Jerome Lee Matthew Lehane Rob Griffin Kristen Conover Venkat Kolluri Michael Sikillian Charles Kilby Danielle Pease Carol M. Chris Staggs Neil DuPaul Maria Vasiliadis Medina Mahati Rapol Melanie Bendiak Rocky Brown Henrik Owenmark Tina Bucchio Regina Twiss Angela M. Sonila Sula - wow, writing all of your names makes me feel we need to do a round 2 with you all, data #powerhouses! ???? See you @ the *LIVE* show! ??

Happy to share that I'll be speaking at Beyond Data Collection: How to Build a Customer-First Business Strategy! Make sure to attend it on November 7.

Companies are awash with vast amounts of raw data. But how well does your organization turn this data into actionable insights? Many companies focus heavily on data collection instead of using it to build a customer-first business strategy. In our upcoming LinkedIn Live, Snowplow's Adrianna Shukla and Gain Relationship's Sophia Agustina and Margaret Safford will showcase how you can make better use of your data to build a true customer-first business strategy. Sign up here: https://lnkd.in/eH7462Gx #DataDriven #CustomerStrategy #BusinessAnalytics #DataScience #MarketingAnalytics

Building a sustainable pipeline is more than just filling a funnel. It’s about creating lasting relationships. Sophia Agustina, Founder & Marketing Advisor at Gain Relationship, shares a lesson on the role of community and partnerships in revenue growth in the latest episode of B2B Pipeline Pioneers. Sophia’s approach is a testament to how community-building can drive success. By forming partnerships and communities, Gain Relationship has tapped into a powerful, often overlooked growth channel: Trust! When you’re working in the B2B space, your best growth lever isn’t always ads or cold calls. It’s the power of community and referrals. Real-world, human connections are what build trust and loyalty. Sophia explains how partnerships not only expand her company’s reach but also serve as a conduit for shared knowledge, experiences, and ultimately, revenue. Through this strategy, Gain Relationship has built credibility, established authority, and opened doors to new opportunities. In 2024, focusing on partnership-led growth and community-driven engagement is more critical than ever. If you want to understand how to leverage these strategies for your own pipeline growth, make sure to watch Sophia’s episode! To watch --> https://hubs.ly/Q02Vm1wG0 To listen --> https://hubs.ly/Q02Vm2dG0 #B2Bmarketing #communitygrowth #partnerships #pipelinegrowth #customersuccess #relationshipmarketing

#HappyMonday! It’s time to get cranking on your campaigns!?????? ??What if you could #optimize your campaigns across the buying journey and customer lifecycle to enhance end-to-end #ROI? ?? How do you effectively #personalize your target customers’ #experience to stand out from your competitors? ???????????? Introducing our *Campaign* partner… ?? Terminus..! ?? #Together, we help clients optimize *PERSONALIZATION* strategy - #fullfunnel and #omnichannels to reach your target audience(s) and achieve your business goals. ?? Find out how #customercentric are your #campaign approaches - https://lnkd.in/e4h3RZE8 ???? Check out Gain Relationship and Terminus ??Campaign?? #partnership within the #9Csframework! #Letsgo - connect with us! ???? Margaret Safford Jenna Chambers Alexsa S Taylor Young Anne Murlowski Brian Lochner Jim Gilkey Rich Howarth Mindy Johnson!