Gābl Media Group, Inc.

Livestream Wednesday Episode Summary: In this episode, Randy Wilburn discusses the role of podcasting in transferring organizational knowledge and enhancing brand storytelling. He highlights the potential of capturing and sharing valuable company stories and examines the link between technology, particularly AI, and communication. Randy advocates for using podcasts to archive institutional knowledge for future reference and growth. Randy provides insights on how companies, especially in the design industry, can benefit from podcasting. He explains how podcasts help retain knowledge as employees retire or leave, offering a solution for preserving and sharing expertise. Randy describes the competitive advantage gained when firms use digital media to improve employee development and brand influence. Key Takeaways: Podcasting helps memorialize and transfer knowledge within an organization, ensuring long-term access to valuable insights. Creating a podcast can enhance personal and professional development by sharing professionals' experiences and stories. AI and digital formats enable companies to catalog and distribute institutional knowledge efficiently, providing a competitive advantage. Knowledge transfer is crucial for sustaining an organization's legacy and nurturing new talent through exposure to expertise and case studies. Investing in podcasting as a storytelling platform can impact a firm's external and internal communication strategies. #podcasting #knowledgetransfer #PersonalDevelopment #ProfessionalDevelopment #BrandAwareness #DesignIndustry #AEC #ElevateAEC

Nestled in a forested community known for its maple trees and tranquil vibes, this home reinterprets the classic ‘house with two wings’ into a design that feels intimate and connected to nature. Minimal detailing and thoughtful spaces blend traditional materials with a modern twist, grounding the structure within its surroundings. The home’s H-shaped layout creates cozy courtyards and unique spaces, from a sheltered lanai to a cantilevered terrace. Textured clay brick and walnut wood batten details tie the home to the landscape, echoing the colors of fall and traditional shutters. Tune into this episode of the Glen-Gery Design Vault podcast, where Doug Patt sits down with Mateusz Nowacki, founder of Everyday Studio, to explore the inspiration behind this timeless design. #architecture #modernliving #designvault #mapletrees #everydaystudio #housedesign #natureinspired #minimalism

Todays Livestream... Join Randy Wilburn as he embarks on unlocking new potential for architectural and design professionals, even amidst technical hiccups. In this episode, Randy dives into the pressing topic of time management, especially regarding its scarcity and importance in fostering innovation. Technological advancements provide pathways to harness creativity and share best practices, even when teams are pressed for time in their busy schedules. Randy discusses the transformative power of artificial intelligence tools like Notebook LM and ChatGPT in helping design firms outline and create podcasts for brand expansion. With a specific eye on efficiency and creativity, Randy illustrates how these AI technologies can distill company successes into compelling storytelling opportunities, even for firms feeling the pinch of time. Explore how today's tools can move your firm away from being a silent achiever to a celebrated player in the design world. Key Takeaways: Time is Precious: Time is a non-renewable resource, and managing it wisely is crucial for professionals in the fast-paced design industry. Leverage AI Tools: Tools like Notebook LM and ChatGPT can streamline content creation, making podcasting more accessible for firms of all sizes. Content Repurposing: Utilize existing content, such as project presentations or written papers, to fuel new branding initiatives like podcasts. Action with AI Assistance: Develop an editorial calendar using AI to strategically plan out podcast content, aiding in effective brand storytelling. Encouragement to Innovate: The episode urges design professionals to overcome hesitancy towards new mediums, showcasing the tangible benefits of embracing tech-enabled storytelling. Notable Quotes: "Time is the one commodity we can't get back. Once we use it up, it's gone." "You can ask [Notebook LM] to specifically sift through the information to mine what might be topics that you could talk about on your podcast." "I typically tell people that they have more than they know." "Engineers and architects don't move really fast, but when you do move, you really make a difference." "Stop being the best kept secret and let people know who you are and what you're all about." Resources: Gābl Media Group, Inc. Notebook LM: A new AI tool by Google, designed to build a personalized large language model. OpenAI and ChatGPT: A prominent name in the field of AI technology, frequently referenced for content creation. Harness the full potential of modern AI tools and redefine your brand's identity by listening to the complete episode. Randy Wilburn offers transformative insights, demonstrating how easily accessible technology can adapt and elevate your firm's storytelling. Stay tuned https://lnkd.in/gCviTBif

Storytelling Inspiration/Challenge:?Explain the structural challenges and solutions in layman's terms. Break down the key issues that arose during construction, such as unstable soil, complex building materials, or difficult weather conditions, and how the team addressed them. Describe how engineers and architects collaborated to design creative, practical solutions like reinforcing foundations, using specialized materials, or adapting construction techniques to ensure the building's safety and durability. Make sure to highlight how each challenge was carefully analyzed and resolved in a way that anyone could understand, showing the ingenuity and teamwork behind the process. Now go tell your story! __________________________________________________________________ Storytelling enhances communication, fosters engagement, builds trust, supports marketing efforts, inspires innovation, clarifies complexities, and connects AEC businesses with their stakeholders on a deeper level. A deeper understanding of what we do as AEC professionals increases stakeholder appreciation, and ultimately our value. Individually, embracing storytelling as a core practice can significantly elevate your impact and success. So get started today! Follow Gābl Media for more ideas, tips and insights, and see how our network shares stories with an audience of over 200,000 AEC professionals, building owners, users, and enthusiasts!

Embracing Storytelling Through Podcasting In a recent Livestream, Randy Wilburn from Gable Media highlighted the transformative power of storytelling in marketing, particularly through podcasting. He emphasized that organizations must leverage sound and video to effectively convey their narratives, stating, "If you are not incorporating sound and video, you're missing out on really telling the whole story of who your organization is." Randy encouraged companies to start small with podcasting, suggesting that even brief episodes can be repurposed into various content formats for social media. He noted that a single podcast can yield multiple posts, such as audiograms and carousel posts for platforms like LinkedIn and Instagram. He also stressed the importance of integrated marketing, advocating for a presence across multiple channels to reach diverse audiences. By sharing stories about their work, clients, and projects, design firms can build goodwill and engage potential clients. Randy concluded by urging organizations to embrace podcasting as a valuable tool for storytelling and brand visibility, stating, "You have to figure out ways to leverage more marketing channels than you're currently leveraging." This session is a must-watch for anyone looking to enhance their marketing strategy through effective storytelling! https://lnkd.in/gJvST4fj

Storytelling Inspiration/Challenge: Show the impact on local wildlife and biodiversity. Illustrate how the project helped protect natural habitats, promote species diversity, and restore ecological balance within the area. Detail how the introduction of green spaces, native plantings, and sustainable design practices supported the resurgence of local flora and fauna. Highlight how the initiative fostered healthier ecosystems by creating wildlife corridors, improving water quality, and providing safe environments for endangered or vulnerable species, ensuring a long-lasting, positive effect on the region’s biodiversity. Now go tell your story! __________________________________________________________________ Storytelling enhances communication, fosters engagement, builds trust, supports marketing efforts, inspires innovation, clarifies complexities, and connects AEC businesses with their stakeholders on a deeper level. A deeper understanding of what we do as AEC professionals increases stakeholder appreciation, and ultimately our value. Individually, embracing storytelling as a core practice can significantly elevate your impact and success. So get started today! Follow Gābl Media for more ideas, tips and insights, and see how our network shares stories with an audience of over 200,000 AEC professionals, building owners, users, and enthusiasts!

Storytelling Inspiration/Challenge: Highlight the project's contribution to urban revitalization. Detail how it transformed underutilized spaces into vibrant, thriving areas that foster economic growth, community engagement, and environmental sustainability. Emphasize the ways in which the project breathed new life into neglected neighborhoods, creating opportunities for local businesses, enhancing public spaces, and promoting a sense of pride and ownership among residents. Additionally, explore how the design integrated modern infrastructure with historic preservation, balancing progress with cultural heritage to create a revitalized urban environment that benefits current and future generations. Now go tell your story! __________________________________________________________________ Storytelling enhances communication, fosters engagement, builds trust, supports marketing efforts, inspires innovation, clarifies complexities, and connects AEC businesses with their stakeholders on a deeper level. A deeper understanding of what we do as AEC professionals increases stakeholder appreciation, and ultimately our value. Individually, embracing storytelling as a core practice can significantly elevate your impact and success. So get started today! Follow Gābl Media for more ideas, tips and insights, and see how our network shares stories with an audience of over 200,000 AEC professionals, building owners, users, and enthusiasts!

Livestream Wednesday - September 25, 2024 Podcasting: A Powerful Storytelling Tool In today's fast-paced world, storytelling is more crucial than ever, especially in the design industry. As Randy Wilburn emphasizes, “Your stories do matter. You need to be telling them early and often.” This highlights the importance of sharing your organization's journey and values through platforms like podcasts. Key Takeaways: Capture Your Story:?Every firm has a unique origin story that can resonate with clients and employees alike. Sharing these narratives can strengthen relationships and enhance brand loyalty. Internal Communication:?Podcasts can bridge gaps between different teams within an organization, fostering a better understanding of each department's contributions. Recruitment and Retention:?Use storytelling to attract talent by showcasing what makes your company special. Sharing past successes can help potential hires see the value of joining your team. Marketing Strategy:?Podcasting should be an integral part of your marketing efforts, complementing other strategies rather than replacing them. Consider starting a podcast to share your stories and connect with a wider audience. The investment in time and resources can yield significant returns in brand awareness and engagement. Let me know what your biggest question is about podcasting for your brand and I will try and answer it. RW

Storytelling Inspiration/Challenge: Discuss the technical breakthroughs achieved during design. Highlight the key innovations that set this project apart from previous efforts. Explore how these advancements contributed to both the functionality and efficiency of the final product. Additionally, consider any challenges encountered along the way and how they were overcome through creative engineering or new technologies. Finally, reflect on the broader impact these breakthroughs might have on the industry or future projects. Now go tell your story! __________________________________________________________________ Storytelling enhances communication, fosters engagement, builds trust, supports marketing efforts, inspires innovation, clarifies complexities, and connects AEC businesses with their stakeholders on a deeper level. A deeper understanding of what we do as AEC professionals increases stakeholder appreciation, and ultimately our value. Individually, embracing storytelling as a core practice can significantly elevate your impact and success. So get started today! Follow Gābl Media for more ideas, tips and insights, and see how our network shares stories with an audience of over 200,000 AEC professionals, building owners, users, and enthusiasts!

"Podcasting is extremely accessible. All you need is a microphone and a nice camera."? - Aya Shlachter In this insightful **Livestream** episode, Randy Wilburn, business director for Gable Media, sits down with Aya Shlachter, founder of MGS Global Group. They delve into the evolution of #podcasting in the #designindustry, the impactful role of #storytelling for brands, and the significance of embracing new technology. Aya shares her journey from the Philippines to founding a booming architectural support firm, and how podcasts have played a crucial role in her business's growth. Aya initially launched her podcast during the pandemic to connect with women in architecture but later expanded it to a broader audience. They discuss the profound advantages of podcasting for design professionals, including lead generation and personal branding. The conversation further explores the significance of embracing #AI and the potential it holds for #architects. From personal anecdotes to professional insights, this episode is a treasure trove of information for anyone interested in #architecture, podcasting, and the future of design. Key Takeaways: Value of Podcasting: Podcasting can be a powerful tool for lead generation and establishing personal and professional branding. Aya's business saw 400% growth post-pandemic, significantly attributed to her podcasting efforts. Embracing AI: AI is transforming the architecture industry. Being "AI-curious" rather than "AI-anxious" can help design firms stay relevant and competitive. Architect Community Engagement: Aya highlights the importance of storytelling in architecture. She encourages architects to start their podcasts or become guests to build their brand and share their experiences. Accessibility: Podcasting is highly accessible. All that's needed is a microphone and a camera. This medium allows for personal and professional growth without needing a massive investment. Networking and Learning: Conferences like Podcast Movement offer invaluable networking opportunities and insights that can significantly impact personal and professional development. Aya Shlachter is the founder of MGS Global Group and a practicing architect. Born and raised in the Philippines, Aya began her journey in traditional architecture before transitioning to remote work in 2008. Today, MGS Global Group excels in providing architectural drafting services, including Revit, Archicad, and AutoCad drafting, as well as renderings for architecture and design firms. Aya is also a thought leader, speaker, and podcaster, hosting the "Architect My Business" podcast and the mini-show "Herspace." Mark R. LePage Dimitrius Lynch