Future Partners

We're #hiring a new Director of Research in United States. Future Partners is a team of market researchers that works with travel brands around the U.S. and the greater world to provide insights that capture our clients’ hearts, minds, and market share and connect human behavior and understanding to bring the future of travel within reach. We contribute to travel as a force of good in the world by providing travel intelligence that illuminates and guides smart, considerate, and sustainable tourism strategies. If you are motivated to do the same, please join us!?

Your #website is often the first interaction travelers have with your #brand. If it’s not clear, engaging, and easy to navigate, you could be losing potential visitors. Future Partners’ Website Usability Research helps you quickly identify what’s working, what’s confusing, and what needs improvement. Through in-depth user interviews, we evaluate: ? Time on task – How long does it take for travelers to find key information? ? Accuracy – Can users complete important actions smoothly? ? Emotional response – Does the website experience inspire confidence or create frustration? By testing real user behavior, we provide actionable insights to improve your website’s effectiveness, refine messaging, and enhance the traveler’s planning experience. Small changes can lead to big results. Let’s talk about how usability research can improve your website’s impact. https://lnkd.in/grpwXDzX #futurepartners #travelindustry #travelresearch #insightsdriven #futureoftravel #SATSfacts #customresearch

The best tourism strategies don’t react to trends—they anticipate them. Traveler preferences, booking behaviors, and destination demand shift constantly, and the organizations that stay ahead of these changes gain a competitive edge. With access to on-demand travel insights, you can identify emerging behaviors before they become mainstream. Whether it’s a rising interest in solo #travel, new digital planning habits, or shifts in spending priorities, understanding these changes early allows you to adapt messaging, refine offerings, and meet travelers where they are. Don’t wait until #trends become industry standards. Stay ahead and make data-driven decisions that position your destination for success. https://lnkd.in/gaFtp_mn #futurepartners #travelindustry #travelresearch #insightsdriven #futureoftravel #SATSfacts #customresearch

Every audience segment has unique preferences, motivations, and decision-making processes. Future Partners’ specialized travel reports give you data-driven insights to better understand your target audience and refine your marketing strategy. ? The American Luxury Traveler – Competitive analysis of high-end travelers, offering granular insights for targeted branding and experiences. ? The State of the Accommodations Sector – Understand how American travelers choose lodging and what influences their booking decisions. ? The State of the Meetings Industry – Uncover Meeting Planners' shifting needs and how they want their DMO partners to support them. These are just a few of the in-depth reports we offer. Let’s talk about which insights can help your destination stay ahead. https://lnkd.in/gua4awSW #futurepartners #travelindustry #travelresearch #insightsdriven #futureoftravel #SATSfacts #customresearch

Understanding how travelers perceive your destination, what draws them in, and how you compare to competitors is essential for creating a #brand that stands out. With traveler sentiment #research, competitive benchmarking, and creative testing, destinations can refine their messaging, highlight their strongest assets, and attract the right visitors. Data-driven insights ensure that every #marketing effort aligns with what truly resonates with travelers. Branding isn’t just about visibility—it’s about impact. Let’s explore how our tailored insights can help you shape a brand that inspires and drives results. https://lnkd.in/g8MkBwPM #futurepartners #travelindustry #travelresearch #insightsdriven #futureoftravel #SATSfacts #customresearch

Tourism isn’t just about bringing in visitors—it’s about driving economic growth. But how do you measure that impact? Economic impact studies provide destinations with hard #data on how tourism contributes to jobs, local businesses, and overall revenue. Whether assessing the impact of a single event or the #tourism industry as a whole, these insights help justify #funding, guide strategic #planning, and strengthen stakeholder support. Understanding the numbers behind tourism’s impact isn’t just useful—it’s essential for long-term #success. Let’s talk about how economic impact research can help you make data-driven decisions that benefit both visitors and your community. https://lnkd.in/gKHJAMMa #futurepartners #travelindustry #travelresearch #insightsdriven #futureoftravel #SATSfacts #customresearch

Creative testing helps #travel brands refine their messaging, visuals, and calls to action before launching, ensuring they drive #engagement and #inspire action. By testing creative elements with real travelers, you can see what resonates, what falls flat, and what needs adjustment. From ad copy to imagery, small changes can make a big difference in how your brand is perceived. Before you invest in your next campaign, make sure it’s built to perform. Let’s talk about how creative testing can help you refine your messaging and maximize impact. https://lnkd.in/gN35Zr5y #futurepartners #travelindustry #travelresearch #insightsdriven #futureoftravel #SATSfacts #customresearch

#Tourism doesn’t just impact visitors—it shapes the communities they visit. Understanding how residents feel about tourism helps destinations build stronger relationships, make smarter decisions, and create sustainable growth. Resident Sentiment Research uncovers how locals perceive tourism, what they see as its benefits, and where they believe improvements are needed. When destinations listen to their communities, they can align tourism #strategies with local priorities, fostering long-term support and #economicsuccess. A thriving tourism industry starts with engaged communities. Let’s talk about how resident sentiment insights can strengthen your destination. https://lnkd.in/gYjruxNj #futurepartners #travelindustry #travelresearch #insightsdriven #futureoftravel #SATSfacts #customresearch

One moment, travelers are dreaming about #adventure. The next, they’re booking. Are you making decisions with fresh data or relying on outdated reports? The State of the American Traveler Insights Explorer gives you access to on-demand travel insights, helping you: ? Track shifting traveler sentiment to adjust strategies as demand changes. ? Stay ahead of competitors by Identifying emerging #trends before they peak. ? Refine your messaging and targeting with insights on media consumption, trip behaviors, and traveler motivations. Stop guessing. Start making data-backed decisions. See how on-demand #insights can shape your strategy. https://lnkd.in/gaFtp_mn #futurepartners #travelindustry #travelresearch #insightsdriven #futureoftravel #SATSfacts #customresearch

Did you miss our discussion with #Canadian travelers??on their perceptions of and intentions to visit the U.S.? If so, you can watch it on demand here: https://lnkd.in/gpwVg4Xa