Future Talent Talks

?? This morning's commute was well spent listening to Future Talent Talks with the brilliant Shoshanna Davis and Holly Hobbs ???? discussing employer branding – a topic that’s cropped up in recent conversations with my colleague Dan Doherty, where we were exploring the relationship between consumer and employer brands, and how crucial it is to get both right. At Group GTI, we speak with hundreds of Heads of Talent and Recruitment Managers, all focused on attracting the right students. Most conversations centre around metrics like cost per application and the balance of quantity vs. quality. However, Holly & Shoshanna raised an important point: if the hiring process doesn’t meet candidate expectations, it can lead to negative brand perception ?. Companies often underestimate the power of candidate feedback shared in public forums, and this generation isn’t shy about voicing their experiences. ?? ?? So, the question is: Are we doing enough to create a positive candidate experience – whether or not they get the job? It’s not just about making a great first impression – it’s about the entire candidate journey. If we fail to support and engage candidates, we risk losing them and damaging employer brand in the process. It's not just about how much we invest in talent acquisition, but how much we invest in the recruitment process, followed by retaining, developing, and truly valuing the talent we already have. How can we make the candidate experience more positive? ?? Review your candidate communication – Are rejection emails outdated or impersonal? Are your communications clear, laying out next steps? ?? Offer more resources – Provide candidates with helpful content or videos if they want to reapply in the future or get to know your company. ?? Enhance feedback – We know resources are tight, but can you offer more meaningful feedback to candidates? ?? Listen to your audience – If candidates flag issues with your process, address them. ?? Are there any parts of the process having an adverse impact on specific groups of students? Don't just acknowledge it, take action. ?? Great episode ladies, thank you Future Talent Talks!! #EmployerBranding #TalentAttraction #CandidateExperience #CompanyCulture #TalentRetention #Recruitment #Hiring #Graduates #Students #EarlyCareers #EarlyTalent

Dear employers, the way you reject candidates is DAMAGING your?brand Now so more than ever before! Young people are chronically?online I see posts on social media every day of students?sharing their negative experiences with employers. Companies are named and shamed?and the posts stay out there forever. Gone are the days of poor rejection practices without consequences and only caring about the mental health of young people once they’re an?employee?of your organisation. In this week's episode of Future Talent Talks, Holly and I discuss the impact poor rejection practices?covering: ?? How young people are sharing their experiences online ?? Impact of poor rejection practices on?employers?+ candidates? ?? Tips to protect your employer brand and deliver rejection effectively? ?? Summary, homework and things you can implement right now Employers?do?you look at what candidates are saying about you online? Young people, do you or would you share your negative experiences online? Link?in the comments to listen to the full episode! #futuretalenttalks #earlycareers #fairiyjobmother #genz

I’m feeling SO grateful right now…?? Holly and I launched our brand new podcast ‘Future Talent Talks’ this week We've had an AMAZING response so far! There’s still time to listen to episode 1 before our SECOND episode drops on Monday (link in comments) The first episode explains what to expect + why we’re worth listening to Future episodes will cover fresh insights and tips for employers on: ??hiring, developing, and retaining the next generation ??exploring the world of Gen A-Z and challenging stereotypes ??the latest social and societal trends affecting young people All with our own unique perspective as two young females who have been there and who work with employers and young people every day. What are your guesses for what episodes 2’s topic will be? Hint:?it’s quite topical given the time of year! #earlycareers #futuretalenttalks #fairyjobmother #onboarding