Fusion Latina - Hispanic Consumer Engagement

?? We’re Growing… and Fast. ?? We’re excited to share that Fusion Latina’s national fútbol platform is now bigger than ever! ?? ?? 32 States ? 3.5MM+ Athletes ?? 7.1MM+ Spectators ?? 10MM+ Total Reach (…and counting) What started as a powerful connection between fútbol and community has become the largest independent Hispanic soccer network in the U.S....and we’re just getting started. ?? Every day, new leagues and Hispanic sports organizations are reaching out, eager to join the movement. Why? Because this is more than a network; it’s a national platform built on culture, passion, and opportunity. We’re working daily to expand our footprint, bringing new partners into the ecosystem and building a stronger, more connected Hispanic sports community across America. ?? For brands looking to connect with Hispanic consumers in a real, community driven, culturally relevant way: this is it! This is where your brand can show up, become part of the community, and make a lasting impact. ?? Want in? Let’s talk! #FusionLatina #HispanicMarketing #FutbolCulture #AudienceGrowth #SportsMarketing #CommunityDriven #CulturalConnection #BrandEngagement #AuthenticityMatters #NoExcuses #HispanicEngagement

?? Exciting News at Fusion Latina! ??? We are thrilled to welcome Adrian Garcia as our new Business & Client Development Manager! ??? Adrian brings over 20 years of experience in digital marketing, multicultural strategy, and business growth helping brands connect authentically with diverse audiences. His passion for building bridges, creating impact, and driving innovation will help us continue strengthening our reach both on-site at leagues and through digital engagement.? ? Why Adrian?? He’s a strategic thinker with a rockstar mindset ????combining data, creativity, and cultural expertise to craft solutions that resonate with both brands and consumers. His passion for fútbol and community building makes him a perfect fit to help expand Fusion Latina’s mission of empowering Hispanic communities through fútbol.? ?? Adrian’s Vision:?? ? Empowering brands to exceed their goals?? ? Creating authentic connections with diverse audiences?? ? Driving impact through collaboration, innovation, and teamwork? Join us in giving Adrian a warm welcome to the Fusion Latina familia! ???? #FusionLatina #MarketingWithImpact #HispanicMarketing #Fútbol #WelcomeAdrian

?? Winning Big with Hispanics: The Moment is NOW! ?? Hispanic consumers don’t just buy from brands; they connect with them. They value trust, respect, and cultural relevance, and if your brand isn’t showing up the right way, you’re missing out on a $2.8 TRILLION market opportunity. As we gear up to kick off our 2025 programming season, brands that "get it" are already positioning themselves to win big with this community. But here’s the thing, this isn’t just for beverage, apparel, or sports brands. ANY industry can win with Hispanics if they do it right. At Fusion Latina, we’ve built the largest Hispanic soccer network in the U.S.: 3,300+ leagues, 9MM+ consumers, 30 states. This isn’t just marketing; it’s a direct, scalable path to embedding your brand into the places where Hispanic families gather, engage, and celebrate their culture. ? Bilingual, culturally relevant messaging? We do that. ? Deep community integration? That’s our foundation. ? A proven, scalable strategy? 100%. The brands that invest now will lead the future. The ones that hesitate? They’ll be playing catch-up. Let’s build authentic connections, drive real impact, and position your brand to win with the fastest-growing consumer base in America. Learn more at www.FusionLatina.net ?? Ready to make it happen? Let’s talk. #FusionLatina #HispanicMarketing #9MillionStrong #FutbolPassion #AuthenticityAtScale #MarketingThatMatters #CMOInsights #GrowthStrategy #BrandLoyalty #NoExcuses

On any given weekend, Hispanic soccer leagues across the nation transform fields into bustling community hubs. Families gather to cheer, laugh, and share stories, creating an electric atmosphere of camaraderie and pride. For brands, this isn’t just a sporting event, it’s a marketplace of emotion and opportunity. At Fusion Latina, we bring brands into this vibrant ecosystem with activations that enhance, not interrupt, the experience. Imagine branded giveaways that parents and children cherish long after the game ends. These touchpoints create a sense of partnership, showing that your brand is as invested in their joy as they are in the game. Our network of over 3,000 Hispanic soccer leagues gives brands unparalleled access to this marketplace of emotions. It’s a space where families are relaxed, receptive, and ready to engage. By aligning your brand with these moments, you’re not just gaining visibility, you’re gaining trust. Are you ready to step onto the field of opportunity? Let Fusion Latina guide your brand in making meaningful connections that score big with Hispanic consumers. #FusionLatina ? #HispanicMarketing ?? #FutbolCulture #BrandEngagement ?? #SoccerPassion ??? #CommunityConnection ?? #AuthenticityWins ?? #MarketingWithImpact ?? #HispanicHeritage ?? #NoExcusesMarketing ??

Did you know the United States is now the world's second-largest Spanish-speaking country? With over 57.4 million Spanish speakers, the U.S. is a vibrant melting pot of cultures, passions, and traditions that brands can no longer afford to overlook. While many Hispanic consumers can communicate in English, authenticity in Spanish-driven campaigns remains essential to building trust, respect, and long-lasting relationships. ?? At Fusion Latina, we understand that true connection goes beyond language. It's about embracing the cultural pride, values, and passions that unite the Hispanic community. And there’s no greater shared passion than fútbol.??? With the largest independent Hispanic soccer network in the U.S., spanning 3,000 leagues and over 9 million consumers, Fusion Latina is proud to be the bridge where brands meet these passionate communities. Through our 360° experiential activations, we create culturally resonant, impactful campaigns that amplify your message while celebrating the essence of the Hispanic spirit. ?? If you want your brand to stand out, speak to the heart of the community. Leverage fútbol to connect authentically, inspire action, and build loyalty. Together, we can make your brand part of this vibrant story and take your impact to the next level. ?? ?? Ready to kick off a meaningful connection? Let’s talk about how we can make it happen. #FusionLatina #HispanicMarketing #AuthenticityMatters #SoccerCulture #HispanicCommunity #BrandEngagement #FutbolPassion #ConnectingCultures #MarketingWithHeart

Our hearts go out to everyone affected by the devastating fires in Los Angeles this past week, especially to those who are part of our Fusion Latina community and network. This tragedy has deeply impacted so many lives, and we want to extend our support during this difficult time. To the families, athletes, league owners, and community leaders who have faced unimaginable loss, we see your strength and resilience. After talking to many of you and while the challenges are immense, we believe in the power of unity, hope, and the enduring spirit of our community. Let’s keep the faith that brighter days are ahead, and that soon, the ball will roll again on the fields that bring us together and remind us of our shared passions and dreams. Until then, we stand with you Los Angeles, we’re here for you. If there are ways we can help or initiatives we can support to aid recovery efforts, please reach out. Together, we will rebuild, heal, and rise stronger than ever. #FuerzaLosAngeles #LosAngelesFires #CommunitySupport #FusionLatinaFamily #HopeAndResilience

Hispanic Women: Driving Consumer Decisions and Brand Loyalty! Hispanic women are the backbone of their families and communities, influencing over 80% of household purchasing decisions (Source: Nielsen). They are trendsetters in beauty, food, and wellness, making them an essential demographic for brands to connect with authentically. At Fusion Latina, we’ve witnessed the impact of engaging Hispanic women through the lens of soccer. Whether being athletes themselves, to cheering from the sidelines or managing logistics for their children’s teams, they are key players in every activation. Brands that honor their role in the community can create meaningful, lasting connections. By partnering with Fusion Latina, your brand can engage directly with this influential group at grassroots soccer events nationwide. Let’s work together to celebrate and empower the women who are shaping tomorrow’s market. #HispanicWomen #ConsumerInfluence #SoccerEngagement #FusionLatina #EmpowermentThroughMarketing

The Hispanic soccer leagues we work with are more than just sporting organizations, they’re cultural institutions. They celebrate local heroes: the players, coaches, and "familias" who pour their passion into the game every weekend. For brands, this is an incredible opportunity to connect on both a local and national level. Fusion Latina bridges the gap between national brands and these local heroes. Our network covers 3,000+ leagues across 23 states, allowing brands to scale their message while maintaining a personal, authentic touch. It’s the perfect combination of reach and relevance, ensuring your brand resonates with both individuals and communities. Let Fusion Latina help you connect with these local heroes and their communities. Together, we can build a campaign that’s as impactful on the field as it is in the hearts of your audience. #Images from our League-Partner "Royal Soccer League" in Los Angeles, CA. #HispanicConsumers #CommunityEngagement #LocalHeroes #Soccer #Passion #FusionLatina

Why Moments of Joy Matter in Brand Engagement? Marketing isn’t just about impressions...it’s about making an impression! And there’s no better way to do that than by associating your brand with moments of pure joy. For Hispanic families, those moments often happen on the soccer field: when a team wins, a goal is celebrated, or laughter echoes from the sidelines. These are moments of pride, togetherness, and happiness are emotions that brands can align with to create powerful connections. Fusion Latina specializes in identifying and amplifying these moments. Our network of Hispanic soccer leagues gives brands access to families during their most cherished times. Whether through sampling stations, branded challenges, or digital interactions, we help brands enhance these joyful experiences rather than disrupt them. When a brand becomes part of these moments, it moves beyond being just a product or service and it becomes a memory. And memories build loyalty. By partnering with us, brands can create meaningful touchpoints that not only resonate deeply but also drive long-term engagement and advocacy. Don’t miss the opportunity to connect during these peak emotional moments. With Fusion Latina’s expertise, your brand can become a symbol of joy and celebration in Hispanic households across the nation. #BrandEngagement #HispanicCommunities #SoccerisLife #CulturalRelevance #AuthenticConnection #BrandLoyalty #CommunityResponsibility

The Missing Link in Your Multicultural Marketing Strategy: Community Soccer Engagement. ? ?? Many brands claim to prioritize multicultural marketing, but there’s a vital component they often miss: community engagement. In a world dominated by digital campaigns and generalized messaging, the true connection lies in meeting consumers where their passions come alive—in their communities, at their local soccer leagues. Emotional connections in soccer leagues are the bridge between a brand and the Hispanic audience, offering an authentic, personal touch that digital ads simply can’t replicate. At Fusion Latina, we’ve built a network of 3,000+ Hispanic soccer leagues, engaging with over 8.7 million passionate consumers nationwide. These leagues are more than just sporting events; they’re community gatherings, cultural hubs, and places where families forge memories. By partnering with Fusion Latina, brands can create tailored experiences that feel personal and relevant. From on-field activations to family moments, we help brands integrate seamlessly into the fabric of these communities, making them an organic part of the Hispanic soccer culture. Is your multicultural marketing strategy missing this crucial piece? Let us help you fill the gap. Together, we can ensure your brand becomes a trusted ally in the communities it seeks to serve. #EmotionalMarketing #HispanicEngagement #LoveForTheGame #BrandAffinity #AuthenticConnections #SoccerLove