Fusion Latina - Hispanic Consumer Engagement

Happy Thanksgiving! ??? Today, we celebrate the strength and unity of our Latino community and express our gratitude to the amazing network that supports it. ???? Special thanks to the Fusion Latina team, the partner leagues that make this network thrive, and the visionary clients who understand the importance of connecting with this vibrant community. Together, we continue to build bridges, foster engagement, and inspire growth. ???? #Thanksgiving #FusionLatina #CommunityPride #LatinoEngagement #GraciasLatinos #BuildingConnections

Where Emotion Meets Strategy: Building Brand Love Through Hispanic Soccer Communities ? ?? In marketing, emotion is the engine that drives connection and loyalty. For Hispanic families, soccer isn’t just a sport, it’s a deeply rooted cultural celebration that binds generations. Imagine capturing the essence of those joyous moments: a father watching his son score a goal, a mother cheering for her daughter’s team, or friends sharing laughter on the sidelines. These are the moments when emotions are at their peak and when brands have the power to establish genuine, lasting relationships. At Fusion Latina, we’ve mastered the art of embedding brands into these emotionally charged environments. With our unparalleled network of over 3,000 Hispanic soccer leagues spanning 23 states and reaching over 8.7M passionate consumers, we create opportunities for brands to not just reach audiences but to be part of their most cherished memories. By placing your brand at the heart of these celebrations, you’re not just advertising, you’re becoming a trusted companion in their journey. Brands that recognize the importance of emotion in marketing can create profound connections that transcend transactional relationships. Our approach is tailored to amplify these emotional moments, creating an authentic bond that resonates deeply with Hispanic families. If your brand is ready to connect on this level, Fusion Latina’s platform is your gateway to building brand love in one of the most culturally vibrant and loyal consumer segments. Let’s harness the power of emotion and strategy to elevate your brand’s impact. #HispanicEngagement #Community #CulturalRelevance #SocialResponsibility #BrandAffinity #AuthenticConnections

?? Exciting News! Fusion Latina Joins AIMM! ?? We’re thrilled to announce that Fusion Latina is now a member of ANA AIMM (Alliance for Inclusive and Multicultural Marketing)! Joining AIMM connects us with a network dedicated to advancing multicultural marketing, giving us access to resources, data, and collaborative opportunities that align perfectly with our mission to authentically engage the Hispanic market. This membership is a huge step forward for the vibrant Hispanic communities we serve. Through AIMM, we’ll be able to create more impactful partnerships with brands that celebrate fútbol, family, and culture, bringing new, meaningful experiences to our network of 8.7 million Hispanic consumers. Here’s to building authentic connections that resonate and uplift our community! ?? #FusionLatina #AIMM #HispanicMarketing #CommunityFirst #InclusiveMarketing

?? A Year of Empowerment with #Gatorade! ?? This year, we are proud to have taken our Hispanic Programming with Gatorade to new heights as we engaged with more than 1.2 MILLION ATHLETES, fueling their passion for fútbol and providing essential hydration and nutrition education. ??? Athletes not only learned how to rehydrate, replenish, and refuel, but they also experienced firsthand how Gatorade supports their growth both on and off the field. ?? At Fusion Latina, we believe in creating authentic, culturally relevant brand experiences that will also inspire young Hispanic athletes to play with joy, embrace teamwork, and elevate their game...and #Gatorade did it all! Here is to another incredible year of impact, empowerment, and partnership as we continue to support future stars! ? #FusionLatina #HispanicAthletes #Gatorade #GrassrootsActivations #SoccerCommunity #FuelYourGame #CommunityImpact #GxPods #Hydrate #2024Highlights PepsiCo

?? Celebrating the Beauty of Hispanic Heritage Month ?? At Fusion Latina, Hispanic Heritage Month is a time for us to celebrate the heartbeat of our culture: fútbol. It's the rhythm of our lives, a symbol of unity and joy that connects us to our roots. Through every kick, every goal, and every cheer, we carry the values that make our Hispanic community so rich and vibrant. We celebrate the things that bind us:?? ? Family: The unwavering love and support that drives us forward.?? ? Perseverance: The strength to overcome any obstacle, just as we do on the field and in life.?? ? Pride: In our stories, in our heritage, in every victory—big or small.?? ? Community: Because together, we are unstoppable. This month, we don’t just honor our culture, we embrace it. We celebrate fútbol as a reflection of who we are: passionate, resilient, and deeply connected. Let’s continue to unite through the power of sport, as we share our stories and bring our values to life every single day. #HispanicHeritageMonth #FusionLatina #PassionAndPride #FutbolAndCommunity #CelebrateCulture #UnityThroughFutbol

At Fusion Latina, we’ve built a platform like no other. A gateway for brands to engage with the Hispanic community on a profound level. Our unique network of Hispanic soccer leagues offers a captive audience that is deeply passionate about fútbol, the main passion point for our cohort. This presents an unparalleled opportunity for brands to connect authentically with millions of Hispanics nationwide. Our network spans the entire country, creating one-on-one engagements opportunities with consumers while they are immersed in their love for soccer during their own leisure time at regular league games. We proudly partner with over 3,000 league and tournament owners, whose businesses run year-round, ensuring consistent and meaningful touchpoints. With over 8.5 million Hispanics eagerly awaiting your message, your challenge, and your sampling, this is your chance to engage with an audience that can provide valuable insights to help you become a better marketer and build a stronger brand. Join us in tapping into the power of this vibrant community! ?? #FusionLatina #HispanicMarketing #Soccer #Futbol #BrandEngagement #AuthenticConnection #MarketingInsights

?? This past weekend, we had the privilege of hosting our amazing client, #Gatorade, at two of our league partners in Los Angeles: Liga Proyecto 2000 and Liga Premier de Long Beach. We were thrilled to see over 6,000 passionate Hispanic consumers come together to celebrate their love for fútbol! ?? The energy was electric as core athletes engaged with the Gatorade brand. They didn't just play hard; they learned the importance of staying hydrated to perform at their best. Gatorade’s athlete message—Rehydrate, Replenish, Refuel—resonated deeply with the community, emphasizing how crucial it is to keep their bodies fueled on and off the field. A huge thank you to Gatorade for visiting us and for your unwavering support of the Hispanic community nationwide. Together, we're making a lasting impact, empowering athletes, and strengthening our network of fútbol organizations. Here’s to many more successful years and to the continued partnership that makes these moments possible! ???? #Gatorade #FusionLatina #HispanicCommunity #Futbol #StayHydrated #RehydrateReplenishRefuel #CommunityEmpowerment PepsiCo

?? Storytelling is an art, and when it comes to engaging with the Hispanic consumer, authenticity is key. At Fusion Latina, we leverage fútbol—a powerful passion point—to convey your brand’s message in a culturally relevant way. Our nationwide network of fútbol leagues provides the perfect platform for genuine engagement. We proudly recognize Gatorade’s commitment to helping Hispanic athletes stay hydrated with essential nutrition facts that aid in rehydrating, replenishing, and refueling. Over one million athletes nationwide receive this vital education at their most passionate and captive state, allowing Gatorade to resonate deeply and win big with this audience. Join us in creating meaningful connections and winning the hearts of Hispanic consumers through the power of fútbol. #Storytelling #HispanicConsumers #FusionLatina #FútbolPassion #AuthenticEngagement #Gatorade PepsiCo

?? Fútbol’s popularity in the U.S. is soaring, with millions of fans passionately following the sport. At Fusion Latina, we proudly connect with over 8.2 million Hispanic soccer enthusiasts nationwide. The fervor of Copa America ignited the hearts of over 80 million consumers in America, showcasing soccer’s unmatched impact. We thank our clients for partnering with us to engage meaningfully with this vibrant community. Together, we’re fostering advocacy for Fútbol and making positive impacts in underserved communities. Join us in leveraging this passion to achieve your marketing goals! #Fútbol #HispanicConsumers #FusionLatina #BrandEngagement #CommunityImpact

We are thrilled to welcome Senda Athletics as our newest client at Fusion Latina! Senda's commitment to quality and passion for soccer perfectly aligns with our mission to empower and uplift the Hispanic community part of our network! This past weekend, our programming in Dallas kicked off with incredible success. Hispanic futboleros had a blast participating in our fun challenge area, where they sampled Senda's Gravity grip socks, shoes, and balls. Beyond just trying out these fantastic products, the community learned about Senda’s mission and dedication to supporting Hispanic soccer players. This program offers significant benefits for both the brand and the community. Senda Athletics gains valuable exposure and engagement with a key demographic, showcasing their products directly to the athletes who need them most. Meanwhile, the Hispanic community enjoys access to top-notch soccer and futsal gear and exclusive discounts, making it easier for them to pursue their passion for the sport. This is just the beginning of the summer, and we are confident that this initiative will continue to foster strong connections and deliver great results for Senda Athletics and the Hispanic soccer community in Dallas. Stay tuned for more updates and exciting developments! #FusionLatina #SendaAthletics #HispanicCommunity #SoccerPassion #BrandEngagement #CommunityEmpowerment #SportsMarketing #DallasActivations