FURTHER

?? At #SMASH2024, James Johnson shared three powerful strategies for senior living operators looking to supercharge their sales teams: **Centralization, Specialization, and Automation**. Here’s a quick clip where we break down these ideas and how they’re transforming senior living sales and marketing for more efficiency and impact. ?? ?? Centralization: Imagine handling tasks like accounting or lead management from one central spot, rather than at every community. It’s a familiar approach in finance that’s making waves in sales and leasing too. ?? Specialization: When you assign specific, skilled roles—like paid media or lead management—you’re setting your teams up to excel in focused areas, rather than spreading them thin as “jack-of-all-trades.” ?? Automation: Got tasks that can be done digitally? Perfect candidates for automation! Not only does it save time, but it also boosts accuracy, letting your team focus on high-value connections. Inspired by multifamily housing, where centralized leasing and lead management are driving results, we’re excited to see what these strategies can do for senior living! ?? ?? Check out the full session (link in the comments) to dive deeper into how these methods can make your sales process more agile and effective! #SeniorLiving #SalesOptimization #Automation

?? Imagine if your senior living sales team could spend more time doing what they’re great at—connecting with prospects and driving move-ins—instead of getting stuck in endless repetitive tasks. In this clip from our SMASH presentation, featuring our own James Johnson and Cristy Ballard from Solstice Senior Living, we explore how centralizing those routine tasks can give your team back precious time. ???? Today’s sales journey has so many steps, from the first inquiry to move-in, and it’s packed with touchpoints. For community teams, that can get overwhelming fast, leaving them with little room to really engage with leads or feel like they’re on top of things by day’s end. By centralizing repetitive work—like managing leads and scheduling follow-ups—we’re helping operators: ?? Lighten the Load: Reduce administrative tasks so your team can focus on meaningful interactions. ?? Build Consistency: Streamline processes to bring a uniform approach across communities. ?? Stay Flexible: Centralization makes it easier for leaders to test, refine, and roll out improvements without having to coordinate every change individually. The goal? To empower your sales team to work smarter and wrap up each day feeling accomplished. ? ?? Check out the full session (link in the comments) to see how these strategies can make your sales process more efficient and agile! #SeniorLiving #SalesEfficiency #Centralization #Further #SMASH2024

?? Big congrats to Aaron Barton at Life Enriching Communities! Aaron’s the winner of FURTHER’s Meta Ray-Ban Wayfarers giveaway at this year’s LeadingAge Annual Conference ?? It was great connecting with so many passionate leaders dedicated to enriching the lives of seniors. We hope these new shades add a bit of extra wow to your days ahead, Aaron! ?? Looking forward to more opportunities to support and celebrate all of you making such a difference in the senior living community. #LeadingAge2024 #Further #SeniorLiving #Innovation

?? Calling all #LeadingAge2024 attendees! ?? The FURTHER team is excited to meet you at booth 2814! Swing by to check out our new AI-powered tools designed to empower senior living communities like never before. Whether you’re looking to boost resident engagement, optimize operations, or explore what’s next in senior living, we’re here to show you the future. Plus, stop by for a chance to win a pair of the brand-new Meta Ray-Ban Wayfarer smart sunglasses! Stylish tech, cutting-edge solutions, and a friendly team — we can’t wait to see you there! #SeniorLiving #AIFuture #LeadingAge

What an incredible few days at this year’s SMASH Conference! A huge thank you to the amazing organizers, our valued partners, and all the providers who made the event such a success. It was inspiring to connect with so many passionate senior living Sales & Marketing professionals and hear all the great ideas and insights being shared. Let’s not let the energy stop here—keep the conversations going! Now’s the time to take action on what we’ve learned and turn those insights into real impact. We’re excited to continue working together to drive innovation and growth in senior living. #SMASH2024 #SeniorLiving #SalesAndMarketing #Innovation

?? Exciting news! Today, we’re thrilled to announce that Further has secured its latest funding, led by the amazing team at Silversmith Capital Partners. This is a huge milestone for us, but more importantly, it means we can continue to innovate and deliver new ways for Senior Living operators to boost occupancy and streamline Sales & Marketing. We’ve come a long way, but we’re just getting started. ?? ? What this means for you: ? ?? More innovative features -?We're investing even more in our AI-powered tools to help you optimize your buyer's journey. You can expect more features, more integrations, and more ways to improve your Sales & Marketing performance. ? ?? Smarter decision-making -?We're evolving our platform to provide even more real-time performance and competitive insights, helping you make data-driven decisions about pricing, marketing, and resource allocation. ? ?? More of the Further support you've come to trust -?With this new investment, we’re ramping up our Customer Success and Support teams to ensure you receive best-in-class support and guidance every step of the way. No matter how big we get, you'll always be our #1 priority. ? A big thank you to the Further customers and partners who have been part of our growth so far. Let’s keep pushing the boundaries of what’s possible with AI! #SeriesB #Growth #AI #SeniorLiving

The FURTHER team is thrilled to join this year's SMASH event as a Diamond Premier partner. Can't wait to see you all there!

If you are attending the NIC Data and Analytics conference make sure you come by the Grand Ballroom at 3:30 today! Our Founder James Johnson will be presenting on the panel, Cutting-Edge Convergence: Empowering Senior Living with Data Driven Technology.

Proud to be the Mega Sponsor of the 2nd Annual NIC Data & Analytics Conference on May 21-22nd in Minneapolis, MN National Investment Center for Seniors Housing & Care (NIC)?#pricingstrategy?#NDAC?FURTHER?#PricingAssistant #REIT?#SeniorHousing?#SeniorLiving?#OlderAdults?#NICDAC24 “The NIC Data & Analytics Conference is a groundbreaking event that gathers leading industry experts for senior housing. Enhance your expertise, collaborate, and explore networking opportunities with high-quality, informative programming.”

?? Don't miss out this week! FURTHER is proud to be the Platinum Sponsor of the Sales & Marketing Conference happening in Tampa from February 29 to March 1, hosted by Senior Housing News. Join us and other industry leaders to gain insights into 2023 trends and strategies for 2024. Secure your spot today! https://hubs.la/Q02mrpKC0 #SHNConference #seniorhousingnews #seniorlivingmarketing