Fundmates

Fundmates is revolutionizing the creator economy! Our company, featured on Tubefilter just added $30 million to help content creators grow faster and easier. Since our founding in 2022, we’ve already paid out millions to hundreds of creators.? See how we're accelerating creators, like YouTuber Joshua Acosta. Find out more in the Tubefilter article!??

The Creator Economy 2025 predictions are here! Ollie Forsyth’s New Economies curious newsletter dives into how AI, community-building, and diversified revenue will shape the future for creators. Here’s what to look for: ?? AI in Content & Regulation: Expect regulations on AI use and new tools for optimizing creative workflows. ?? Global Reach: Auto-translation will make it easier to connect with international audiences. ?? Expert Niche Creators: Specialized knowledge is gaining ground, with more experts sharing insights in their fields. ?? India & Indonesia as Hubs: With 80 million creators in India and 12 million in Indonesia, these regions are seeing exponential growth. ?? Rise of Creator-Founders: More creators are branching out as founders, building businesses around their brands. ?? Community-Centric Growth: Stronger emphasis on community engagement continues to drive success. ?? Classic TV-Like Content: We’re seeing a shift toward formats that resemble traditional television, redefining creator-audience relationships. Forsyth’s insights suggest that creators are moving beyond content production to become influential global entrepreneurs. As we approach 2025, it’s exciting to think about how these trends will shape the industry. Check out the full article for more insights: https://lnkd.in/ejRdAMVt What trend do you think will have the biggest impact on creators by 2025? Are there any emerging trends you’re excited about? #CreatorEconomy #AI #ContentCreation #CommunityBuilding #GlobalGrowth #CreatorTrends

YouTube is rolling out exciting new updates to YouTube Studio, giving creators more tools to understand content performance and better connect with their audience. Here’s what’s changing: ???First, the "Content" tab in YouTube Studio is getting a major refresh. Now, creators can view metrics across all content formats (Videos, Shorts, Live, and Playlists) on separate shelves, making it easier to track performance and gain insights by content type. With Shorts generating 70 billion daily views, this update allows creators to see how Shorts impact their overall channel growth, as viewer demand for short-form content continues to rise. ??Another key update is to the "Comments" tab, now renamed "Community". This change adds a more detailed overview of audience interactions, including a new “Community Spotlight” to highlight and engage with the most active viewers. Also, with improved AI suggestions for comment replies, creators can interact more seamlessly, directly from Studio, without needing to switch to the YouTube app. ??YouTube is also testing AI-generated content summaries on select English videos, offering viewers an additional way to explore video content. Additionally, a new interactive chatbot is being introduced on desktop, allowing creators to ask specific questions about features within YouTube Studio, helping them navigate the platform with ease. These updates aim to simplify content management and boost community engagement. ??Here’s the link to the full article for those interested in learning more: https://lnkd.in/dzRPE4rc Have you tried any of these new features yet? What impact do you think they’ll have on your workflow? #YouTubeStudio #ContentCreation #AItools #CommunityEngagement #YouTubeUpdates

?? YouTube is rolling out hyperlinked comments on mobile, allowing users to click on certain words or phrases in comments to explore related topics. These clickable links, marked with a blue hyperlink and eyeglass icon, initiate a search within YouTube, directing viewers to relevant content without interrupting the current video thanks to the mini-player. Currently, commenters cannot add or customize these links themselves. YouTube automatically hyperlinks words based on related content, and while creators can remove links if they wish, there isn’t yet an option to toggle the feature on or off in YouTube Studio. Some think this feature adds a somewhat “spammy” look to the comment section, while others find it useful for quick access to related content. Have you seen these hyperlinked comments on YouTube? What are your thoughts on the feature?

It’s been a few months since YouTube announced new Shopping features in August 2024, and they’re worth a closer look if you’re a creator looking to maximize earnings. Here’s a quick look at what’s new: ??? Curated Shopping Collections: Creators can now create themed collections from favorite brands (like "everyday essentials" or "capsule wardrobes") and display them in their Store tab, product list, and video descriptions. Currently available in the mobile Studio app, with a desktop rollout coming soon. ?? Affiliate Hub: YouTube’s new Affiliate Hub allows creators to easily browse Shopping partners, discover commission rates, and request product samples. This streamlined resource simplifies shoppable video planning, keeping creators competitive. ?? New Platform Integrations with Fourthwall: Alongside Shopify, Spreadshop, and Spring, YouTube now integrates with Fourthwall, helping creators build stores directly within YouTube Studio. ?? Bulk Product Tagging for Older Videos: Expanded bulk tagging allows creators to monetize high-traffic older videos efficiently. With a 25% increase in shopping-related video watch time and over 30 billion hours viewed in 2023 alone, YouTube is doubling down on social commerce as competition from TikTok Shop heats up. ?? What do you think? How will these new features impact the creator economy and shape the future of social commerce? #YouTubeShopping #CreatorEconomy #Ecommerce #ContentCreators #SocialCommerce #InfluencerMarketing

We’re thrilled to welcome Shivalika T. to the Fundmates team as our new VP of Partnerships!??? Val brings extensive experience in the creator economy, having collaborated with over 600 brands, including Aston Martin, Givenchy, BMW, IIFA Awards, Novotel, and Marriott Hotels. Her impressive track record and deep understanding of brand partnerships will be invaluable as she helps Fundmates build strong relationships with talent agencies, businesses, and top YouTube creators. We’re excited to have you on board and look forward to all that we’ll accomplish together at Fundmates. Welcome to the team, Val! ?? #Fundmates #CreatorEconomy #Partnerships #NewTeamMember #Growth

We’ve already covered this in our blog, but it deserves a deeper look: YouTube Analytics Adds Real-Time Format Filtering! YouTube has introduced a powerful new feature for creators—format-specific filtering in Analytics. This update allows creators to monitor real-time views separately for long-form videos, Shorts, and livestreams, providing more clarity on what’s driving traffic. Here’s why this matters: Track individual performance of each content type without data blending. Quickly adjust content strategies based on immediate insights. Perfect for creators using multiple formats, as it enables precise, data-driven decisions. Available on desktop and mobile, real-time views by content type give creators a clearer snapshot of audience preferences. How do you think this added insight will impact your content strategy? Read Matt G. Southern’s full article in the first comment!

?? The Top 10 Highest-Earning YouTubers of 2024 offer a glimpse into YouTube’s powerhouse earners and their paths to success. Leading the list, MrBeast brought in $85 million with his unique blend of philanthropy and entertainment, followed by Dhar Mann and Jake Paul, whose earnings highlight diverse revenue strategies across storytelling and sports. Notably, the rise of educational creators like Mark Rober and younger stars like Nastya reflects shifts in content appeal. Discover how each creator maximizes YouTube and beyond! What strategies do you think are key for creators aiming to grow their earnings in 2024? Here’s the link to the full article! https://lnkd.in/d9rAU5Gt #YouTube #CreatorEconomy #ContentCreation #DigitalEntrepreneurship #SocialMedia

New YouTube Updates You Should Know About! YouTube recently announced several new features and tools aimed at enhancing engagement and creator control. Here are four updates to check out: 1 – ?Poll Stickers for Shorts: Creators can now add poll stickers to Shorts, making it easier to engage viewers directly by inviting them to vote within the video. 2 – ?? Views Filter by Format: A new format filter allows creators to see views broken down by content type, like Shorts or long-form videos, making it simpler to understand what content drives the most engagement. 3 – ?? Super Chat Goals: Super Chat is getting a gamification boost! Now, viewers can contribute to set goals on live streams and Premieres, encouraging more participation and potential revenue for creators. 4 – ? Channel-Level Ad Blocking: Creators can block specific ad categories directly within YouTube Studio, giving them more control over ad types shown on their content. (Note: Limiting ads could impact revenue.) Which of these updates do you think will have the biggest impact? Let us know your thoughts! Read more on SocialMediaToday: https://lnkd.in/d2W5QK7B

?? Emotions in YouTube Thumbnails: What Captures Viewers' Attention In today’s world of YouTube content, video thumbnails play a pivotal role in attracting viewers. A recent study has revealed intriguing patterns in the use of emotions on the thumbnails of the most successful videos. Here are the key findings: The most effective emotions are surprise (26.95%) and happiness (26.65%). Interestingly, negative emotions such as sadness (1.50%) and disgust (0.90%) are rarely used by successful creators. Among top YouTube creators: SSSniperWolf leads in using surprised expressions (70% of her thumbnails) Mark Rober most often displays joy (57.14%) MrBeast combines happiness (36.36%) with elements of fear (18.18%) Trends by genre: Travel: Happy faces dominate (53.69%) Fitness and Sports: Calm expressions prevail (37.38%) Gaming: Surprise leads (28.14%), with a range of emotional contrasts The study confirms that positive emotions on thumbnails tend to attract viewers more effectively. However, it’s essential to ensure that the thumbnail aligns with the video content to keep the audience engaged. What emotions do you think work best in thumbnails? Have you noticed a pattern that catches your attention on YouTube? ?? You can read the full article by following the link in the first comment!