Fundmates

YouTube is experiencing a significant shift in viewership patterns, with televisions now surpassing mobile devices as the primary platform for watching content in the US. ?? Viewers are logging over one billion hours on TV, prompting creators to adapt their strategies accordingly. To capitalize on this trend, creators are producing longer videos and compilations, allowing for more ad breaks and increased revenue. For instance, Jordan Matter, a prominent YouTuber, reported that 65% of his total ad revenue originated from TV viewers, despite them constituting 45% of his audience. This evolution underscores the importance for creators and marketers to recognize the growing dominance of TV viewership on digital platforms and to tailor their content strategies to meet this demand. ?? Read more: https://lnkd.in/eMQfhKSC #YouTube #ContentStrategy #DigitalMarketing #TVViewership #VideoMarketing #creatoreconomy #CreatorFunding #fundmates

YouTube’s Podcast Boom: What It Means for Creators ??? YouTube just hit 1 billion monthly active users for its podcast content—a milestone that cements its dominance in the audio-visual space. With video podcasts thriving and revenue-sharing opportunities expanding, this shift isn’t just a trend—it’s a game-changer for creators. For YouTubers, this means: ? Monetization: More podcasts are joining the YouTube Partner Program. ? Discoverability: YouTube’s algorithm and vast audience can amplify reach. ? Multi-format Content: Video + audio gives creators new ways to engage fans. But with Spotify and others in the game, the question remains: Will YouTube’s video-first approach define the future of podcasting? Full Tubefilter article: https://lnkd.in/dU-PDSZ8 #YouTube #Podcasting #CreatorEconomy #ContentMonetization #fundmates #podcasts

?? The Creator Economy: Evolving from Storytellers to Business Advisors ?? The creator economy has come a long way. What started as a space for self-expression and storytelling has now transformed into a dynamic, thriving industry. Creators today are no longer just sharing their stories—they’re becoming trusted business advisors, driving product innovation, and shaping entire markets. Check out this article that explores how creators are stepping into advisory roles, working alongside brands to drive strategy and engage audiences in new, meaningful ways. As the creator economy grows, how can businesses tap into this trend to stay ahead of the curve? ?? Read the full article here: https://lnkd.in/drwRZY5Q ?? Question for the community: How do you see the role of creators evolving in the next 5 years? Will they become the new business leaders? #CreatorEconomy #InfluencerMarketing #BusinessStrategy #Innovation #MarketingTrends

?? YouTube creators, this one’s for you! ?? Top YouTube Growth Expert Nick Nimmin (10+ years of experience helping creators scale) breaks down how Fundmates can help you grow your channel faster with funding up to 15X your monthly earnings—no credit checks, no collateral, no risk! ?? Watch this short clip and see how we’re helping creators like you. ?? Full video here: https://lnkd.in/dKEGb_um #YouTubeGrowth #ContentCreators #Fundmates #NickNimmin #CreatorFunding #creatoreconomy #growonyoutube

Wow! Amazon is investing a fortune to bring viewers back to TELEVISION. This might sound crazy, but the numbers don’t show a failure… at least not yet. Amazon has poured $100 million into the "Beast Games" project with MrBeast, aiming to attract YouTube audiences to Prime Video and test whether digital creators can successfully transition into TV formats. ?? Viewership and Ratings In its first 25 days, the show reached 50 million viewers worldwide (though it's hard to assess without context, and there’s no direct comparison). In the U.S., according to Nielsen, the first three episodes amassed 700 million minutes of viewing time, roughly 233 million minutes per episode. From December 30 to January 5, the show ranked 10th in the original streaming chart with 389 million minutes of viewing. ?? Comparing to Other Projects "Beast Games" lags behind "Land Man" (Paramount+) and "Silo" (Apple TV+), but still shows solid results. In TVision’s engagement rankings, the show came in at #13. ??Social Media Activity Videos related to the show garnered 979 million views on TikTok, with 88 million from MrBeast’s and Prime Video's official accounts. ?? Critics’ Reaction The show received negative reviews from The Guardian, Rotten Tomatoes, Reddit, and Hollywood Reporter. Generational divide: Gen X is more critical, while Gen Z tends to be more forgiving. ?? Conclusions & Prospects The success is mixed: the show hasn’t flopped, but it’s not a phenomenon either. The main issue is the high cost, which doesn’t seem justified by the “cultural breakthrough” level it aimed for. Competitors are also exploring ways to adapt YouTube creators into TV formats. ?What do you think? Will the future of TV be shaped by digital creators like MrBeast, or is this experiment just a flash in the pan? Let us know your thoughts! Source (Mike Shields on Substack): https://lnkd.in/dNEDg9Qn

?? Nick Nimmin Talks About Fundmates! ?? We’re excited to see Nick Nimmin, one of the top YouTube growth experts, talk about Fundmates and how we help creators scale fast and grow strong. ?? Watch the full video here ?? https://lnkd.in/gJBUSsVB

?? Social & Creator Economy Trends in 2025: What’s Next? ?? The future of social media and the creator economy is evolving fast, and 2025 promises some game-changing shifts. In a recent eMarketer podcast, experts discussed trends we should all be paying attention to, including: Social Shopping Gets Even Bigger ??: Social platforms like Meta, TikTok, and Pinterest are embracing social search, changing how we shop online. With the rise of AI-powered search and partnerships with retail giants like Amazon, the lines between social and e-commerce are blurring. Marketers, are you ready to shift your budget? Messaging Apps as Monetization Frontiers ??: Imagine getting ads in your DMs! As messaging platforms like WhatsApp and Instagram grow in importance, brands are looking for ways to monetize these private spaces. But, will users be open to ads invading their personal chats? Serial Creator Videos Are Taking Over ??: The era of one-hit wonders is fading as creators lean into predictable, long-term video series. Whether it's YouTube or TikTok, more creators are embracing serial content to build sustainable, brand-friendly audiences. Are you one of them? As we look ahead, the power is shifting towards social-first shopping and long-term creator partnerships, but these trends also bring challenges for brands and creators alike. ?? What's your take? Do you think social shopping is the future of e-commerce? And how do you feel about brands monetizing messaging apps? Let’s hear your thoughts! ???? Watch the full podcast to dive deeper into these trends: https://lnkd.in/e_z_dewS #SocialMediaTrends #CreatorEconomy #DigitalMarketing #AI #ContentCreators #Ecommerce #Branding #SocialSearch #2025Trends

As TikTok Might Face a Ban, YouTube Shorts is Poised to Take Center Stage The potential TikTok shutdown in the U.S. could reshape the creator economy and social media landscape overnight. While platforms like Instagram Reels and Snapchat Spotlight offer viable alternatives, YouTube Shorts is uniquely positioned to capitalize on this seismic shift. Why? ?? Built-In Creator Ecosystem: With its deep integration into YouTube’s long-form platform, Shorts offers creators a chance to seamlessly mix short and long content, reaching audiences across formats. ?? Vast Music Library: YouTube's extensive collection of music and videos gives Shorts a significant edge for creators who thrive on trends and viral audio. ?? Massive, Diverse Audience: YouTube’s global, multi-generational user base creates opportunities for creators to reach broader audiences compared to TikTok’s younger demographic. If TikTok creators migrate to YouTube Shorts en masse, this could mark a new era of short-form video content—where creators are better supported with monetization opportunities, stability, and discoverability through YouTube’s robust ecosystem. For creators, this moment is more than just a challenge—it’s an opportunity to diversify and grow. For YouTube, it’s a chance to strengthen its hold on the creator economy. Also the ad dollars are up for grabs: If TikTok gets banned, 50% of its ad spend could shift to YouTube, Instagram, or Facebook, per eMarketer. Meanwhile, 30% might flow to non-YouTube connected TV platforms or other non-social media channels (source: Tubefilter). Big moves ahead for advertisers! What do you think? Could YouTube Shorts become the next go-to platform for short-form content? Let’s discuss in the comments! ?? #SocialMedia #YouTubeShorts #CreatorEconomy #TikTokShutdown #ShortFormContent

Where Is the Creator Economy Headed in 2025? Kicking off 2025, the creator economy continues its rapid growth, now valued at an impressive $250 billion (per Deloitte's latest report). From influencers to chefs, musicians, and digital creators, this dynamic sector is transforming how brands engage with audiences. This year, brands are stepping up their investment: 93% will boost creator budgets or make creators central to their strategies. Creator content is expanding beyond social media, with 43% of brands planning to use it in CTV ads. The creator economy is evolving—and fast. How do you see creators shaping marketing and entertainment in the year ahead? Read the full article here: https://lnkd.in/dgMRCN-J

Highlights from YouTube's 2024 Global Culture & Trends Report As we step into 2025, YouTube's Global Culture & Trends Report offers a fascinating look at the trends that defined 2024 and what they mean for the year ahead. Here are the highlights: ?? The Rise of Digital Franchises Creator-driven franchises like Amazing Digital Circus and Dress to Impress are reshaping pop culture. Built by creators and powered by fans, these digital-native properties are rivaling legacy franchises like Deadpool & Wolverine and events like the Olympics. ?? Indie Animation Goes Mainstream Indie animators are creating cultural phenomena, with series like Amazing Digital Circus inspiring over 25 billion related views and earning a spot on streaming platforms like Netflix. ?? Gaming as a Cultural Powerhouse Games like Dress to Impress are expanding beyond gameplay, becoming platforms for creativity, storytelling, and community-building. ??? Podcasts as Media Giants Video podcasts have emerged as major cultural drivers, hosting key figures and sparking viral moments. Club Shay Shay, for example, garnered over 528 million views, cementing its place in 2024’s cultural highlights. ?? Music and Shorts: A Dynamic Duo Short-form content amplified songs like Sabrina Carpenter's Espresso, turning them into viral sensations and proving the synergy between music and creativity on YouTube. ?? Global and Local Fusion From India’s dynamic creator ecosystem to the global success of creator-led projects, 2024 showed how creators are blending global trends with unique local flavors to redefine engagement. These trends highlight the incredible innovation happening across the YouTube platform, driven by creators and their passionate communities. ?? Curious to dive deeper? Read the full PDF! Wishing all creators and their communities a joyful holiday season and an inspiring start to 2025. Let’s end this year with creativity and enter the next with even bigger ideas! ???? #YouTubeTrends #CreatorEconomy #DigitalCulture #2025