The racial wealth gap between Black and white households continues to widen in the U.S. according to the?latest research?from the Board of Governors of the Federal Reserve and now stands at $307,000 for Black families and $1.3 million for whites, respectively. “Our ongoing research, now in its third wave over three years, demonstrates that Americans are willing to purchase products from Black-owned companies with a seal affirming their authenticity – and willing to pay a premium.??The 85% of Americans who are either positive or neutral to the concept indicates a vast majority of Americans recognize the market opportunity for this economic sector,†said Mark Koide, co-founder of the Fund for Social Equity (FSE) and a life-long marketeer. “This sends such a strong, positive message for Black-owned businesses who can differentiate themselves in the marketplace both in-store and via e-commerce.†The full press release is attached and we strongly encourage sharing this and the new research (https://lnkd.in/ekg9fkd2) with anyone interested to promote Black-owned businesses. Thank you to our advisory board as well as partners and supporters at Ipsos, WilmerHale and Local Marketing, Inc., Michael Neuwirth, Sustainability Communications Leader, Mark Winston Griffith, Patrice Tanaka, Kenneth A. Powell, Stephen Aronson, April Jeffries, Sarah Matchett, John Bliss, Greg Shaw, Mark Koide, Ron Busby Jr., Braxton Gunter, Tiffany Murphy, US Black Chambers
Fund for Social Equity
民间和社会团体
Market-driven approaches to reducing the generational wealth gap facing Black Americans
关于我们
Although there are more than 140,000 Black-owned businesses in the U.S., no concerted efforts to differentiate them for their customers have gained traction. Meanwhile, most Americans would support Black-owned businesses if they had the option - even if it meant paying a premium price. The Fund for Social Equity? (FSE) has been created to research means of reducing the racial wealth gap using market driving forces. FSE has tested a certification program to benefit companies that are Black majority owned and disproportionately Black managed to help narrow the wealth gap of Black Americans versus other groups.
- 网站
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https://fundforsocialequity.org
Fund for Social Equity的外部链接
- 所属行业
- 民间和社会团体
- 规模
- 2-10 人
- 类型
- éžè¥åˆ©æœºæž„
- 创立
- 2022
- 领域
- advocacyã€equalityå’Œeconomic prosperity
动æ€
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Thank you MBE magazine for publishing this clear article explaining the history, work and ambition of Fund for Social Equity. The #RacialWealthGap is a pervasive problem and directing more spending to Black-owned businesses is one way to help make the changes our society needs. https://lnkd.in/ej7amH_U Patrice Tanaka Mark Koide Mark Winston Griffith Stephen Aronson April Jeffries Greg Shaw Kenneth A. Powell Neil Foote Michael Neuwirth, Sustainability Communications Leader
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The headline of this article gets it right: Americans are willing to pay more to eliminate the racial wealth gap. https://lnkd.in/e3jtShWq